Full-Time

Marketing Operations Analyst

Updated on 1/21/2025

Xero

Xero

5,001-10,000 employees

Cloud-based accounting software for small businesses

Enterprise Software
Fintech

Compensation Overview

$149.3k - $176.1kAnnually

Junior, Mid

San Mateo, CA, USA

Hybrid position requiring in-office presence.

Category
General Marketing
Growth & Marketing
Required Skills
SQL
Tableau
Salesforce
Data Analysis
Excel/Numbers/Sheets
Requirements
  • Hands-on experience in the SaaS Marketing and Sales tech stack.
  • Must be proficient in Salesforce (CRM and Analytics) and Tableau.
  • Expert data analysis skill set in Microsoft Excel, Google Sheets and SQL.
  • Analytical, data and process-driven with great attention to detail.
  • Proactive self-starter and problem solver.
  • Excellent organisational, communication and stakeholder management skills.
  • Ability to thrive in a fast-paced environment, independently prioritising and managing a work stack and stakeholder expectations.
Responsibilities
  • Support a global team of Partner Marketers with all-things data analytics, campaign and data operations.
  • Maintain and continuously improve Partner Marketing’s key dashboards, datasets and reporting cadences.
  • Build globally scalable measurement frameworks, methodologies and dashboards, including delivering documentation and enablement to uplift data and analytics proficiency across the Partner Marketing team.
  • Effectively manage a fast-paced inbound work queue and balance a medium to long-term project roadmap.
  • Work with Marketing Technology and Engineering to improve data pipelines and their availability in Xero reporting tools to unlock new reporting capabilities.
  • Act as Partner Marketing’s data and analytical systems expert, including supporting the investigation, diagnosing and troubleshooting of errors, providing consultation and/or training as required.
  • Support ad hoc data and analytics requirements from the Partner Marketing team.
  • Be fully aligned to Partner Marketing Objectives and Key Results and Xero’s Partner Marketing and Sales funnel, proactively identifying data-led ways to solve for business and customer challenges.
  • Align yourself with other Analytics and Operations teams at Xero, bringing best practices back to Partner Marketing.
Desired Qualifications
  • Nice to have: Google Analytics, Looker, Mixpanel, Salesforce Marketing Cloud and Snowflake.

Xero provides cloud-based accounting software tailored for small businesses in various industries. The platform simplifies financial management tasks such as invoicing, payroll, and reporting, making it accessible for users without extensive accounting knowledge. Xero operates on a subscription model, offering different pricing tiers based on features and user needs. A key feature of Xero is its ability to integrate seamlessly with numerous third-party applications, which enhances its functionality and provides a comprehensive business management solution. Additionally, Xero supports developers in creating new integrations through its developer platform. The company aims to ensure user satisfaction by offering 24/7 online support via Xero Central, helping clients manage their finances efficiently.

Company Stage

IPO

Total Funding

N/A

Headquarters

Wellington, New Zealand

Founded

2006

Growth & Insights
Headcount

6 month growth

0%

1 year growth

2%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for cloud-based solutions expands Xero's user base among small businesses.
  • Growing AI integration in accounting software enhances Xero's platform capabilities.
  • Expansion of e-commerce allows Xero to offer more integrations with popular payment platforms.

What critics are saying

  • Emerging fintech startups offering cheaper solutions could erode Xero's market share.
  • Reliance on third-party integrations poses risks if partners discontinue services or change APIs.
  • Recent pricing power flex may lead to customer dissatisfaction and churn.

What makes Xero unique

  • Xero offers seamless integration with numerous third-party applications, enhancing its functionality.
  • The platform provides 24/7 online support through Xero Central, ensuring constant user assistance.
  • Xero's user-friendly design simplifies financial management for small businesses without extensive accounting knowledge.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Disability Insurance

Unlimited Paid Time Off

Paid Sick Leave

Mental Health Support

401(k) Company Match

Parental Leave

Flexible Work Hours

Company Equity