Product Marketing Manager

Role Description

We are looking for a strategic and results-oriented Product Marketing Manager to own and scale our commercial partner marketing initiatives. This is a critical role that sits at the intersection of Product Marketing, Business Development, and Sales. You will be responsible for supporting how we go-to-market with and through our partners, equipping them to be successful, and driving joint marketing programs that generate pipeline and revenue.

This role would report directly to the Director of Product Marketing, supporting the growth of B2B marketing at Pomelo Care. This is an opportunity to have direct ownership of driving our "better together" story with commercial payers. You will build the messaging, content, and enablement programs that turn our partners into a powerful extension of our own sales and marketing teams.

What You'll Do

• Partner GTM Strategy: Develop and own the go-to-market strategy for our solutions within the partner ecosystem. Define launch plans for new integrations and joint offerings with key partners.
• Partner-Centric Messaging: Craft compelling, partner-specific messaging and positioning. You will be responsible for articulating the value of our joint solutions to partners (why they should partner with us) and to end-customers (the “better together” story).
• Partner Enablement: Build and scale a world-class partner enablement program. This includes creating and delivering training, sales playbooks, pitch decks, solution briefs, and competitive battle cards specifically for partner audiences.
• Joint Marketing Campaigns: Partner with our internal patient marketing teams to deploy best-in-class marketing campaign strategies to drive enrollment. 
• Relationship Building: Serve as a key marketing contact for our top-tier partners, building strong relationships and developing annual joint marketing plans.
• Performance Measurement: Define, track, and report on key performance indicators (KPIs) for partner marketing activities, demonstrating their impact on pipeline and revenue.

Who You Are (Qualifications)

Minimum Qualifications:

• Bachelor's degree in Marketing, Business, or a related discipline.
• 3-5+ years of experience in B2B marketing, with a significant portion of that time in product marketing, channel marketing, or partner marketing within the tech, digital health, SaaS, or tech industry.
• Proven experience in partner marketing is required. You have a demonstrated track record of building and executing marketing programs with and through technology or channel partners.
• Exceptional ability to develop and communicate compelling narratives for diverse audiences (from technical partner sellers to business-focused executives).
• Experience managing complex projects with multiple internal and external stakeholders from inception to completion.

Preferred Qualifications:

• Healthcare experience, specifically marketing to Commercial health plans.
• RFP management and content creation. 
• Strong experience in creating sales and partner enablement content and delivering training.
• A self-starter with the ability to operate independently and drive projects forward in a fast-paced environment.
• Experience with marketing and sales tools such as [e.g., Salesforce, HubSpot, Asana].

Why you should join our team

By joining Pomelo, you will get in on the ground floor of a fast-moving, well-funded, and mission-driven startup where you will have a profound impact on the patients we serve. And you'll learn, grow, be challenged, and have fun with your team while doing it.

We strive to create an environment where employees from all backgrounds are respected. We value working across disciplines, moving fast, data-driven decision making, learning, and always putting the patient first. We also offer:

• Competitive healthcare benefits
• Generous equity compensation
• Unlimited vacation
• Membership in the First Round Network (a curated and confidential community with events, guides, thousands of Q&A questions, and opportunities for 1-1 mentorship)

At Pomelo, we are committed to hiring the best team to improve outcomes for all mothers and babies, regardless of their background. We need diverse perspectives to reflect the diversity of problems we face and the population we serve. We look to hire people from a variety of backgrounds, including but not limited to race, age, sexual orientation, gender identity and expression, national origin, religion, disability, and veteran status.

Our salary ranges are based on paying competitively for our company’s size and industry, and are one part of the total compensation package that also includes equity, benefits, and other opportunities at Pomelo Care. In accordance with New York City, Colorado, California, and other applicable laws, Pomelo Care is required to provide a reasonable estimate of the compensation range for this role. Individual pay decisions are ultimately based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity. A reasonable estimate of the current salary range is $120,000-$140,000 plus a bonus. We expect most candidates to fall in the middle of the range. We also believe that your personal needs and preferences should be taken into consideration, so we allow some choice between equity and cash.