Mobile App Marketing Program Manager

Mobile App Marketing Program Manager AO7177023

Top skills:

• Project Management: Strong organizational and multitasking skills to manage multiple campaigns and stakeholders effectively.

• Data-Driven Decision Making: Proficiency in analyzing performance metrics and using insights to optimize campaigns.

• Communication & Collaboration: Excellent verbal and written communication skills to coordinate with cross-functional teams and craft compelling notification content.

Summary:
The main function of a non-IT project manager is to plan, direct, or coordinate activities in such fields as engineering, research and development, financial systems and product roll-out, etc or any other non-IT based project.

Job Responsibilities:

• Coordinate projects, making detailed plans to accomplish goals and directing the integration of technical activities.

• Present and explain proposals, reports and findings to clients.

• Analyze technology, resource needs and market demand, to plan and assess the feasibility of projects.

• Confer with management, production and marketing staff to discuss project specifications and procedures.

• Review and recommend or approve contracts and cost estimates.

Skills:

• Verbal and written communication skills, problem solving skills, attention to detail and interpersonal skills.

• Ability to work independently and manage one's time.

• Knowledge of production processes, quality control, costs and other techniques for maximizing the effective manufacture and distribution of goods.

• Knowledge of business and management principles involved in strategic planning, resource allocation, and production methods.

• Knowledge of computer software, such as MS Word, MS PowerPoint, MS Project, Visio etc. 

Education/Experience:

• Bachelor's degree in business administration or a related field.

• PMI or PMP certification preferred.

• 5-7 years experience required.

KEY RESPONSIBILITES/REQUIREMENTS:

Key Responsibilities

• Strategy & Planning: Develop and implement a comprehensive push notification strategy aligned with business goals, user segmentation, and personalization.

• Execution & Optimization: Oversee the end-to-end process of push notification campaigns, including content creation, A/B testing, scheduling, and performance tracking.

• Cross-functional Collaboration: Work closely with marketing, product, engineering, and design teams to ensure seamless execution and alignment with broader app initiatives.

• Data Analysis & Reporting: Monitor KPIs (open rates, click-through rates, conversion rates) and leverage insights to refine strategies and improve performance.

• Compliance & Best Practices: Ensure all push notifications adhere to industry best practices, privacy regulations, and company policies.

Education Requirement

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Years of Experience

• 5+ years of experience in digital marketing, product management, or a related role, with at least 2 years focused on push notifications or mobile app engagement.

Preferred Qualifications

• Experience with push notification platforms (e.g., Firebase, Braze, OneSignal).

• Familiarity with user segmentation and personalization techniques.

• Knowledge of A/B testing methodologies and tools.

Why work at BTI?

We’re committed to creating a workplace where employees feel valued, supported, and empowered to grow. Our team benefits from competitive compensation, comprehensive health and wellness offerings, and opportunities for professional development. We are proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, veteran status, or any other legally protected status.

We comply with all applicable federal, state, and local employment laws, including those related to fair hiring practices, pay transparency, workplace safety, and reasonable accommodations. We are dedicated to maintaining an inclusive environment where everyone has the opportunity to succeed and contribute meaningfully.