Full-Time

Head of Marketing

Posted on 10/23/2023

BillionToOne

BillionToOne

201-500 employees

Precision molecular diagnostics company

Biotechnology

Compensation Overview

$1 - $400,000Annually

Senior

Menlo Park, CA, USA

Required Skills
Communications
Mergers & Acquisitions (M&A)
Marketing
Data Analysis
Requirements
  • 7-10+ years of experience developing and scaling a growth or digital marketing function in a fast-paced startup environment. Deep expertise in both strategic development & tactical implementation of growth marketing is a hard requirement for this role
  • Ability to manage and leverage holistic marketing functions beyond growth/digital -- including brand, PR, and communications. You are keenly aware of the power of building your brand and leveraging it to drive organic growth over time
  • Proven track record of driving measurable growth (ie. scaling from $10M-$100M ARR)
  • Deep experience across all customer acquisition and retention channels
  • You have a hacker's mentality and an unrelenting obsession with finding new ways to drive growth. You are driven by first principles thinking, not conventional wisdom or frequently-used solutions. You love solving ambiguous problems through rapid hypotheses testing
  • Highly analytical and data-driven. In-depth experience with the most current marketing analytics and tracking tools, with ability to implement them first-hand
  • Excellent communication skills. Ability to take a complex genetic test and tell a compelling story that resonates well with different audiences
  • Outstanding cross-functional leadership skills
Responsibilities
  • Lead BillionToOne's comprehensive marketing initiatives from strategy to execution to drive transformational growth
  • Define and constantly improve growth metrics through rapid hypotheses testing, constant analysis, and campaign refinement
  • Launch and refine new customer acquisition channels by working closely with Product, Engineering, and Brand Marketing teams
  • Lead the implementation of marketing analytics tools and infrastructure to analyze the impact of marketing initiatives and refine them based on the numbers
  • Build and lead a world-class marketing team that will become an essential pillar of our company's growth engine

BillionToOne's mission is to remove the fear of the unknown by providing molecular diagnostics that are accurate, fast, and accessible. The company has created a molecular counting platform that can accurately count DNA molecules at the single-count level to help improve disease detection.

Company Stage

Series C

Total Funding

$311.9M

Headquarters

Menlo Park, California

Founded

2016

Growth & Insights
Headcount

6 month growth

9%

1 year growth

46%

2 year growth

132%

Benefits

Competitive pay

Retirement savings package

Parental leave

Free snacks & lunches

Medical, dental, & vision premiums

On campus perks

Free-on-site EV charging

INACTIVE