Full-Time

Director of Digital Marketing

Updated on 11/20/2024

Crusoe

Crusoe

201-500 employees

Utilizes wasted energy for computing power

Energy
AI & Machine Learning

Compensation Overview

$215k - $230kAnnually

Senior, Expert

San Francisco, CA, USA

Hybrid work schedule.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Social Media
SEO
Data Analysis
Requirements
  • 10+ years of digital marketing experience, with 5+ years in a management role.
  • Track record of successfully launching and managing AI and/or cloud-based products, driving awareness and adoption, ideally for complex technical products.
  • Exceptional leadership, communication, and interpersonal skills (high EQ).
  • Strategic thinker with the ability to execute tactically and be detail-oriented.
  • Experience working in fast-paced, high-growth environments.
  • Proven track record of successfully building and scaling high-functioning, bar-raising teams.
  • Extensive experience in collaborating with executives.
  • A MBA degree with a marketing concentration is strongly preferred.
Responsibilities
  • Design and implement a comprehensive digital marketing strategy that includes SEO, SEM, content marketing, social media, email marketing, and paid advertising.
  • Analyze performance metrics and customer insights to optimize campaigns and improve ROI. Use data to inform decision-making and strategy adjustments.
  • Partner with product marketing, sales, and design teams to ensure cohesive messaging and branding across all digital channels.
  • Oversee the digital marketing budget, allocating resources effectively to maximize impact.
  • Prepare regular reports on campaign performance and digital marketing initiatives for senior leadership, providing actionable recommendations.
  • Grow the digital marketing organization by hiring exceptional, high-performing digital marketers.
  • Lead, develop, coach, and grow a team, fostering a culture of innovation, creativity, collaboration, and execution excellence.

Crusoe Energy Systems Inc. provides digital infrastructure that focuses on using wasted, stranded, or clean energy sources to power high-performance computing and artificial intelligence. The company serves clients in the technology and energy sectors by offering scalable computing solutions that help reduce greenhouse gas emissions and support the transition to cleaner energy. Crusoe's unique approach involves converting excess natural gas and renewable energy into computing power, which maximizes resource efficiency and minimizes environmental impact. Unlike many competitors, Crusoe specifically targets the intersection of energy and technology, generating revenue by supplying computing resources to enterprises that need significant computational power for applications like AI and machine learning, while also offering technical support to its customers.

Company Stage

Series D

Total Funding

$984.9M

Headquarters

Denver, Colorado

Founded

2018

Growth & Insights
Headcount

6 month growth

45%

1 year growth

50%

2 year growth

101%
Simplify Jobs

Simplify's Take

What believers are saying

  • Crusoe's innovative use of flare gas for computing could significantly reduce carbon emissions, appealing to environmentally-conscious employees and investors.
  • The company's partnerships with industry leaders like Gradient and atNorth highlight its potential for rapid technological advancements and market influence.
  • Successful funding rounds, including a $4.5 million seed financing, indicate strong financial backing and growth potential.

What critics are saying

  • The niche focus on flare gas-powered computing may limit market scalability and diversification opportunities.
  • Dependence on volatile sectors like Bitcoin mining could expose Crusoe to market fluctuations and regulatory challenges.

What makes Crusoe unique

  • Crusoe leverages flare gas to power advanced computing, a unique approach that combines environmental sustainability with high-performance computing.
  • Their collaboration with Gradient to extend LLM context windows to 1 million tokens showcases their cutting-edge AI capabilities.
  • Crusoe's vertically-integrated AI infrastructure and focus on eco-friendly Bitcoin mining set them apart from traditional data center operators.

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Benefits

Industry competitive pay

Health insurance package options that include HDHP and PPO, vision, and dental for you and your dependents

Paid life insurance, short-term and long-term disability

Parental leave

Stock options in a fast-growing, well-funded technology company

Pet-friendly offices

Teladoc

401(k) with a 4% match

Unlimited time off

Cell phone reimbursement

Tuition reimbursement

Company paid commuter benefit; $100 per month

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