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Marketing Manager
CRE/SBA/Capital Markets
Confirmed live in the last 24 hours
Edgewater, NJ, USA
Experience Level
Desired Skills
Lead Generation
  • Have a deep desire to learn about our brand and offerings and the fintech banking space so you can understand and communicate through our marketing the importance and leadership of Cross River and future offerings
  • Be an excellent collaborator and communicator with a desire to work cross-functionally and a willingness to advocate for your ideas while being open and inclusive of different perspectives
  • 5-7 years of marketing experience, preferably with 2-3 years of product marketing experience
  • Track record with a modern marketing mix; has presented to large groups including sales; is a confident communicator
  • Experience in B2B lead generation
  • Highly cross-functional, with the ability to partner with different teams across the company
  • Self-starter with the ability to succeed in a fast-paced and rapidly changing environment
  • Standout verbal and written communication skills
  • A previous technical product marketing or pre-sales experience would be welcomed
  • Be curious and eager to learn
  • BA or BS degree
  • Own all aspects of product marketing for our capital markets, commercial lending and SBA lines of business by identifying and executing on marketing campaigns, collateral creation (decks, sales materials), advertising, communications and product commercialization
  • Develop/contribute insightful material for board presentations, pitch materials, external thought leadership content, and investor reports and DDQs
  • Build and manage a suite of sales enablement support tailored around our product capabilities and fit with customer needs. This includes, but is not limited to: sales collateral, toolkits, website product pages
  • Support our sales team's big strategic deals
  • Develop a deep understanding of our target market including key use cases and customer needs; advocate internally on behalf of your business units
  • Maintain a project calendar to ensure initiatives are tracked and executed according to established timelines
  • Manage internal communication of your business area's key activities and collateral to ensure internal awareness and usage
  • Proactively identify opportunities to build new tools to support demand generation initiatives
  • Partner with sales and product team to effectively deliver Cross River's fintech banking services value proposition to clients and prospects
  • Work closely on marketing campaigns to drive demand generation/pipeline
  • Design, evaluate, collect feedback, and refine marketing strategies related to customer centric Key Performance Indicators (KPIs) and other benchmarking metrics
  • Develop value propositions and solution requirements to address customer needs
  • Help lead and influence change at all levels of the organization
  • Be a team player
Cross River Bank

501-1,000 employees

Financial technology infrastructure solutions
  • Generous parental & leave policies
  • Completely subsidized health, dental, & vision insurance
  • Complimentary dry cleaning
  • On-site haircuts
  • Endless snacks
  • Company events
Company Core Values
  • Authentic
  • Purposeful
  • Responsible