Who We Are

Cross River is a highly profitable, fast-growing financial technology company powering the future of financial services. Our comprehensive suite of innovative and scalable embedded payments, cards, and lending products deliver financial services for millions of businesses and consumers around the globe. Cross River is backed by leading investors and serves the world’s most essential fintech and technology companies. Together with its partners, Cross River is reshaping global finance and financial inclusion. 

We are on a mission to build the infrastructure that propels access, inclusion, and the democratization of financial services. While our company has tripled in size over the last three years, our strong sense of purpose led Cross River to be named to American Banker’s list of Best Places to Work in Fintech for the last 6 years. The reason for this success is simple – our nimble and collaborative family culture lives in every member of our growing team. Together we are at the forefront of technology and innovation, and we invite passionate, collaborative, and motivated high performers to join our expanding team.

About Our Team

Cross River’s Marketing team handles the core brand awareness and lead generation responsibilities. The team finds unique and creative ways to inform on Cross River’s story and how our products and services better our partners and the marketplace. We care deeply about producing high quality work because we care deeply about the work we do. We are a nimble, resourceful, detail oriented, and fun-loving group. If you are a creative problem solver, unafraid to seek answers for yourself, eager to continue learning about the industry, and a team player at heart, we want to hear from you.  

What We’re Looking For

We are looking for an experienced Marketing Manager to own end-to-end the relationship, strategy, execution, and results for 2-4 of Cross River’s core business units. As a member of our central Marketing team, you will collaborate cross-functionally with sales, product and wider fintech banking teams to juggle multiple projects, build and execute campaigns, and report on results. The person in this role must be detail-oriented, data-driven, and experienced with marketing campaigns to and for businesses.  This role is for a B2B marketer who is equally excited by big picture, strategic thinking and in-the-weeds analysis and execution.

You will be responsible for developing a deep understanding of our core banking products and the wider fintech ecosystem, then using that knowledge to drive optimal results. The individual should have experience partnering with internal and external teams to conceptualize, design, and build customer-facing marketing campaigns, toolkits, playbooks, and support needed to accelerate sales of banking services.

Responsibilities:

• Own the marketing for 2-4 core business units; strategize and execute marketing campaigns, collateral creation (decks, sales materials), advertising, communications, and product commercialization
• Partner with sales and product teams to deliver Cross River’s fintech banking services value proposition to clients and prospects
• Sales enablement; support our sales team’s big strategic deals; build and manage a suite of collateral tailored to product capabilities and fit with customer needs
• Maintain a project calendar to ensure initiatives are tracked and executed according to established timelines
• Proactively identify opportunities to automate and support demand generation and customer engagement activities
• Design, evaluate, collect feedback, and refine marketing strategies related to customer centric Key Performance Indicators (KPIs) and other benchmarking metrics
• Contribute insightful material for board presentations, pitch materials, external thought leadership content, and investor reports and DDQs
• Develop a deep understanding of our target market including key use cases and customer needs; advocate internally on behalf of your business units

Qualifications:

• Have a deep desire to learn about our brand and offerings and the fintech banking space so you can understand and communicate through our marketing the importance and leadership of Cross River and future offerings
• Be an excellent collaborator and communicator with a desire to work cross-functionally and a willingness to advocate for your ideas while being open and inclusive of different perspectives
• 5-7 years of marketing experience, preferably with 2-3 years of product marketing experience and/or B2B marketing experience
• Track record with a modern marketing mix; experience presenting to large groups including sales; is a confident communicator
• Self-starter with the ability to succeed in a fast-paced and rapidly changing environment; comfortable juggling competing priorities
• Standout verbal and written communication skills
• A previous technical product marketing or pre-sales experience would be welcomed
• Ability to work in-person 3 days/week

Salary Range: $120,000.00 - $150,000.00