Job Description
The Account Manager provides our marketing clients with exceptional service by developing and executing personalized messaging and creative strategies to achieve client business objectives. The Account Manager is also accountable for maintaining and optimizing client revenue in an ROI-focused environment, ultimately to help grow market share.
Essential Functions and Responsibilities
Campaign Strategy:
- Apply understanding of client objectives, consumer behavior/motivations, marketing and branding principles, available data, and Epsilon products to develop campaign/messaging strategy recommendations
- Develop and manage client roadmaps against quarterly account forecasts
Execution, Process, & Project Management:
- Partner with cross-functional teams on account and campaign set-up to achieve strategic goals
- Demonstrate expertise in all Epsilon Account Management tools and processes
- Manage campaign launches across cross-functional teams to ensure strategic, effective, timely and efficient execution
Reporting & Analytics:
- Monitor and manage program performance/KPIs to identify account risks and develop mitigation strategies
- Create and present campaign performance reports to clients
- Interpret and apply analytical insights to optimize program(s)
Client Growth:
- Identify opportunities for client program expansion
- Partner with Client Development Director to present new opportunities to clients
Operational Efficiency:
- Seek standardization and automation wherever possible
- Drive operational efficiency and scalability
- Drive adoption of products, tools, processes and best practices throughout team
Team Building & Leadership:
- Work effectively across large cross-functional teams
- Foster a collaborative environment to encourage a respectful exchange of ideas between cross-teams
Requirements
- Bachelor’s Degree from four-year college or university is preferred
- 4+ in Account Management or Project Management (digital marketing or interactive agency experience is a plus)
- Experience in the Restaurant / Dining vertical a plus.
- Excellent client service acumen, presentation and writing skills
- Creative, self-starter, who thrives in a dynamic, fast-paced work environment
- Ability to manage and prioritize multiple tasks and projects
- Track record of working across an organization to get things done
- Ability to learn quickly and think strategically
- Proficient in Excel, Word, PowerPoint
Qualifications