Full-Time
Salesforce Marketing Cloud Technical Lead
Confirmed live in the last 24 hours
Enova
1,001-5,000 employees
Online financial services and credit solutions
Compensation Overview
$90k - $130kAnnually
Senior, Expert
Chicago, IL, USA
Hybrid role requires in-office presence from Tuesday to Thursday.
- Bachelor’s degree in Marketing, Business, or Finance.
- 6-10 years experience in SFMC, MarTech, Sales Platform Enablement CRM, or a related field, preferably in financial services or subscription-based businesses
- Expertise working with SalesForce and Snow Flake. Ability to use the Sales Cloud data model and objects to power Marketing Cloud. Understanding of multi-cloud solutions and data integrations
- Fluent in SQL, Ampscript, and has experience with Javascript.
- Expertise with SMS and is well versed in the best practices of CAN-SPAM and TCPA laws.
- Proven ability to interpret and analyse complex information, extract meaningful insights and evaluate options for decision making. Curiosity as a cornerstone of your work, inspiring you to ask questions, explore new ideas, and innovate in collaboration with others.
- Proven analytical mindset to set, monitor, and evaluate success metrics across email and SMS always-on and campaigns.
- The mindset of a CRM marketer (not exclusively a tech mind) and have the ability to flex into building campaigns across email and SMS when team bandwidth requires it.
- The ability to lead cross-functional teams, influence stakeholders, and build strong partnerships to achieve shared goals.
- A self-motivated and autonomous approach, with a proven ability to manage multiple initiatives, deliver results, and drive projects to completion.
- Leading and ensuring the successful execution of Salesforce Marketing Cloud from a technical standpoint.
- Manage and oversee the technical design, roadmap, development and operations of Salesforce Marketing Cloud MarTech and data capability to support campaigns and journey programs.
- Lead Marketing Cloud data modeling and architecture including data extension modeling and cross-product data architecture & mapping
- Identify and execute improved data flows between platforms to generate increased automation and personalization.
- Structuring data to support automated journeys, segmentation, and dynamic content for lifecycle campaigns like onboarding, retention, or win-back efforts.
- Foster an agile and collaborative environment that prioritizes fast execution and continuous improvement of SFMC MarTech and data capability.
- Act as internal team pro to interface with internal & external SF & SFMC team
- Collaborate with business and marketing teams to gather and translate business requirements into technical specifications.
- Hands-on approach to executing improvements to platforms that interact with the SFMC product.
Enova provides online financial services, focusing on accessible credit solutions for non-prime consumers and small businesses. Their platform uses machine learning to evaluate creditworthiness and manage risk, allowing them to offer tailored loans and credit options. Unlike traditional banks, which often reject individuals with lower credit scores, Enova fills this gap by providing fast and reliable financial products. They also partner with banks to enhance their credit offerings, helping them reach a wider audience. Enova's goal is to empower hardworking individuals and businesses by providing trustworthy credit, while promoting diversity and inclusion within their workforce.
Company Stage
IPO
Total Funding
$400M
Headquarters
Chicago, Illinois
Founded
2004
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 4%
Simplify's Take
What believers are saying
- Enova's machine learning advancements improve risk assessment and competitive rate offerings.
- The rise of open banking allows Enova to access consumer financial data easily.
- Growing focus on financial inclusion aligns with Enova's mission, driving regulatory support.
What critics are saying
- Rising interest rates could reduce demand for Enova's loan products.
- Increased competition from fintech startups may erode Enova's market share.
- Regulatory scrutiny on non-prime lending could increase operational costs for Enova.
What makes Enova unique
- Enova uses machine learning to assess creditworthiness, offering tailored financial products.
- The company collaborates with traditional banks to enhance their credit offerings.
- Enova's mission-driven approach focuses on serving underserved consumers and small businesses.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Advance your career - We have a dedicated training team focused on giving you the tools you need to succeed within your department, within the company and in your career. The focus starts day one with a robust onboarding program and continues throughout your career at Enova.
See the benefits - Full-time employees receive medical, dental and vision benefits; matching 401(k); PTO; commuter benefits; flexible spending accounts for health care and dependent daycare; and more!
Be recognized - There’s plenty of room for both lateral and upward movement here at Enova. We’re always interested in promoting from within, and we keep a lookout for top talent who are ready to advance.
Get your perks - Full-time employees can receive tuition reimbursement, one-month paid sabbatical after four years, discounted massages, manicures and other perks.
Give back - We work throughout the year to partner with local charities and assist our neighbors in need. We also offer a charitable match program — allowing team members to double their impact when they donate money to charity.
Have fun - We like challenges here; maybe that’s why we have so many games, competitions and outings. There are a number of ways you can scratch your competitive itch and have fun!