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Product Marketing Manager
Posted on 2/1/2022
INACTIVE
Locations
London, UK • New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Management
Marketing
Sales
Requirements
  • B2B Marketing or product orientation/expertise is preferred
  • Ability to understand complex technical concepts and language, and translate into crisp and accessible, outcome focus information
  • Advanced written and verbal communication skills, shares information actively; responds properly, reports on-time; accepts input and other opinions
  • Ability to act on own initiative
  • Competency in Google Suit and Microsoft Suite products
  • A track record of performance from executing successful product launches to assisted conversions
  • Proven experience in being self-directed and working with minimal supervision
  • Data-driven-use data to measure results and inform decision making
Responsibilities
  • Interpret the technical capabilities of our products for marketing and sales teams and translate that into selling language and engaging stories
  • Work with Customer Success, Partnerships, Marketing and PR to define our communications strategy and contribute directly to the prioritisation and creation of content and channel engagement
  • Develop and execute innovative strategies and marketing plans that drive awareness, engagement, adoption, and customer satisfaction
  • Apply your in-depth understanding of our customers to act as a voice of the customer inside of ComplyAdvantage
  • Engage in customer when needed (such as at events or trade shows), advocating for our product and services whilst also capturing their feedback and thoughts to inform our direction of movement
  • Gathering a deep understanding of the competitive landscape-be an expert on our competition and how they are positioned
  • Collaborating with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas
  • Plan, write, and create product marketing assets and work closely with the Content team to ensure these are being utilised to their fullest potential, mapping these to each stage of the buyer's journey
  • Own the product launches, working closely with the marketing team to ensure the right marketing mix is struck to achieve launch KPIs as well as overall awareness and adoption of the release
  • Act as an internal thought leader and use your abilities as an influencer to help product-led stories trickle up and through dotdigital's PR and top-of-the-funnel marketing messaging
  • Assist sales on calls when appropriate to provide deeper dives into the product
ComplyAdvantage

201-500 employees

Company Overview
ComplyAdvantage helps firms make intelligent risk decisions, faster by providing real-time insight into the risk of people and companies.