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Associate Manager, Brand Marketing (Sunnyside*)
Posted on 3/25/2022
Chicago, IL, USA
Experience Level
Desired Skills
Branding/Brand Strategy
Social Media
  • Bachelor's degree required. MBA preferred
  • 3 years of relevant marketing experience with a focus on retail, shopper, or wholesale brand marketing. Must demonstrate ability to lead and build a consumer-facing brand
  • Relevant experience activating in multiple channels including paid media, social media, CRM, eCommerce and in-store
  • Ability to perform and thrive in environments with minimal process and structure, and comfort with managing through ambiguity
  • Strong bias for action. You identify a problem and mobilize to solve it
  • Proven project management skills. You are able to juggle multiple high-priority projects
  • Strong numerical and analytical skill set with ability to interpret quantitative data
  • Strong communication skills (exceptional listening skills, persuasive, and professional communicator)
  • Entrepreneurial and team-oriented spirit. You are able to motivate and lead cross-functional teams
  • Genuine passion for marketing and the cannabis industry
  • Must be 21 years of age or older to apply
  • Must comply with all legal or company regulations for working in the industry
  • Be the #1 champion of the Sunnyside* retail brand including ownership of brand guidelines, brand positioning, development of national campaigns, and supporting local markets with regional campaigns
  • Assist in the development and implementation of marketing plans and brand strategy, from briefing creative agencies to activating across our marketing channels
  • Collaborate with in-store, paid media, eCommerce, social and CRM team to bring brand campaigns to life via multiple owned channels and lead development of associated creative
  • Develop internal communication plans that energize partners in the field and retail operations, gaining buy-in and support of national programming priorities
  • Manage multiple marketing projects, including both scaled national campaigns and support for local marketing initiatives
  • Analyze and report on sales metrics, market trends, competitive activity, consumer insights and other data to strengthen ongoing brand projects and strategy
  • Track brand-related marketing expenses and vendor estimates and scopes to manage within the retail marketing budget
  • Grow your knowledge regularly through team member 1:1's, research and identify opportunities to share best practices with the broader team
Cresco Labs

1,001-5,000 employees

Cannabis and medical marijuana
Company Overview
Cresco Labs is on a mission to normalize, professionalize and revolutionize cannabis.