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Director – Fp&a
Customer Acquisition Cost
Posted on 2/28/2023
Santa Monica, CA, USA
Experience Level
Desired Skills
Data Analysis
Mergers & Acquisitions (M&A)
  • BA/BS in Finance, Economics, Mathematics or similar quantitative discipline; MBA preferred
  • A minimum of 10+ years of Marketing Finance/Analytics experience at a high-growth media, tech or entertainment company; strong preference to candidates with a background in management/strategy consulting
  • Extensive experience developing marketing ROI models, reporting and data collection processes from scratch
  • An in-depth understanding of key marketing financial and operational drivers (e.g. Customer Acquisition Cost, Churn, ARPU, Customer Lifetime Value, etc.) across a range of business models (e-commerce, subscription, retail, media/digital advertising, etc.)
  • Strong problem structuring skills with a proficiency in hypothesis-based problem solving
  • Advanced Microsoft Excel skills with the ability to analyze large amounts of data and maintain complex financial models; demonstrated proficiency with advanced functions (index, offsets, arrays, etc.)
  • Bias for action, with demonstrated ability to meet competing deadlines while managing multiple projects
  • Exceptional analytical skill, with a passion for metrics and data; ability to apply in order to influence and drive effective decision making
  • Exceptional attention to detail and ability to work independently in a fast-paced and rapidly changing environment
  • Build and own all aspects of Roku's efforts to measure and optimize Customer Acquisition Costs
  • Develop all requisite modeling, reporting, roadmaps, processes, etc. to provide actionable insight for resource allocation and investment
  • Identify existing (and future) gaps in sales, user and operational data; lead cross-functional initiatives (as needed) to prioritize and close critical reporting gaps
  • Partner with Retail Sales, Data Analytics and Customer Intelligence teams to develop test and learn frameworks that inform our retail pricing/promo strategies
  • Drive actionable analyses to inform investment prioritization as well as business, product, partnership, and customer acquisition strategies
  • Prepare insightful analytics for cross functional leadership team; identify areas of opportunity to help develop Instacart's strategic direction

1,001-5,000 employees

Streaming platform for television
Company Overview
Roku's mission is to be the TV streaming platform that connects the entire TV ecosystem around the world. The company connects users to the streaming content they love, and we enable content publishers to build and monetize large audiences and provide advertisers with unique capabilities to engage consumers.
  • Unlimited vacation days
  • Medical, wellness, and financial benefits
  • Free snacks and access to fitness center at headquarters
Company Core Values
  • High performance
  • Proud to work here
  • Trust and responsiblity
  • Talent
  • Communication and context
  • World class product
  • Simple process
  • Excellent partnerships
  • Content standards
  • High ethical standards