About the role

Roku is looking for a skilled FP&A Director to own Roku’s Customer Acquisition Cost (CAC) optimization efforts.  Reporting to the Sr. Director of FP&A, Devices, this role will develop and implement the strategy, processes, modeling and reporting required to quantify and optimize all levers of CAC.  This is a new role with the opportunity to have a significant, and highly visible, impact on the future trajectory of the Devices business.  

Critical to success in this role is the ability to balance competing priorities, navigate a fluid and ambiguous environment and drive projects from inception to completion with minimal supervision.  The ideal candidate will possess a strong quantitative background and analytical mindset, advanced modeling abilities and be able to collaborate effectively with team members and key stakeholders in a highly matrixed organization.

For California and New York Only - The estimated annual salary for this position is between $202,000 and $389,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you’ll be doing

• Build and own all aspects of Roku’s efforts to measure and optimize Customer Acquisition Costs
• Develop all requisite modeling, reporting, roadmaps, processes, etc. to provide actionable insight for resource allocation and investment
• Identify existing (and future) gaps in sales, user and operational data; lead cross-functional initiatives (as needed) to prioritize and close critical reporting gaps
• Partner with Retail Sales, Data Analytics and Customer Intelligence teams to develop test and learn frameworks that inform our retail pricing/promo strategies
• Drive actionable analyses to inform investment prioritization as well as business, product, partnership, and customer acquisition strategies
• Prepare insightful analytics for cross functional leadership team; identify areas of opportunity to help develop Instacart’s strategic direction

We’re excited if you have

• BA/BS in Finance, Economics, Mathematics or similar quantitative discipline; MBA preferred
• A minimum of 10+ years of Marketing Finance/Analytics experience at a high-growth media, tech or entertainment company; strong preference to candidates with a background in management/strategy consulting
• Extensive experience developing marketing ROI models, reporting and data collection processes from scratch
• An in-depth understanding of key marketing financial and operational drivers (e.g. Customer Acquisition Cost, Churn, ARPU, Customer Lifetime Value, etc.) across a range of business models (e-commerce, subscription, retail, media/digital advertising, etc.)
• Strong problem structuring skills with a proficiency in hypothesis-based problem solving
• Advanced Microsoft Excel skills with the ability to analyze large amounts of data and maintain complex financial models; demonstrated proficiency with advanced functions (index, offsets, arrays, etc.)
• Bias for action, with demonstrated ability to meet competing deadlines while managing multiple projects
• Exceptional analytical skill, with a passion for metrics and data; ability to apply in order to influence and drive effective decision making
• Exceptional attention to detail and ability to work independently in a fast-paced and rapidly changing environment

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