Full-Time

Manager – Bank Product Marketing

Posted on 11/26/2024

Ameriprise Financial

Ameriprise Financial

10,001+ employees

Provides financial planning and advisory services

Fintech
Financial Services

Senior

Charlotte, NC, USA + 1 more

More locations: Minneapolis, MN, USA

Category
General Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Communications
Requirements
  • 5+ years’ experience in investments or non-financial product Marketing, Communications and Training.
  • Bachelor’s Degree or equivalent (4-years).
  • Active FINRA Series 7 or the ability to obtain in 120 days.
Responsibilities
  • Develop content strategies to increase awareness and drive growth of Banking Solutions.
  • Create content to support investment products initiatives. Work with large cross-functional teams across the organization to ensure alignment and integration.
  • Plans, writes, and implements content strategies and tactics that support integrated plans. Works individually or with a team to prepare marketing collateral, communications, sales literature, training materials, partner with creative agencies on content, etc.
  • Serve as primary liaison with internal partners – legal, compliance, creative services, production services, product development, etc.
  • Drive measurable program results. Track program participation and results and provide recommendations for improvements, execute approved recommendations quickly across the organization to ensure alignment and integration.

Ameriprise Financial offers financial planning services and advice through a network of financial advisors. Their services include helping clients assess their retirement readiness and providing strategies to manage investment risks. Clients can engage in conversations about their financial goals, such as whether to pay off a mortgage early, with the guidance of an advisor who can help them make informed decisions. What sets Ameriprise apart from competitors is their focus on personalized financial planning and the emphasis on building a confident retirement strategy tailored to individual needs. The company's goal is to empower clients to achieve their financial dreams and live the life they have earned.

Company Stage

IPO

Total Funding

$287.3M

Headquarters

Minneapolis, Minnesota

Founded

1894

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for personalized advice can drive more clients to Ameriprise.
  • Digital financial planning tools enhance client engagement and streamline advisor interactions.
  • Growing interest in ESG investing allows Ameriprise to expand its sustainable product offerings.

What critics are saying

  • Departure of key advisors and data breaches pose significant risks to Ameriprise.
  • Legal disputes with LPL Financial could damage Ameriprise's reputation and client trust.
  • Recruitment of former Ameriprise leaders by competitors may lead to talent loss.

What makes Ameriprise Financial unique

  • Ameriprise offers personalized financial advice amid economic uncertainty and market volatility.
  • The firm leverages digital tools to enhance client engagement and streamline interactions.
  • Ameriprise provides ESG investment products, catering to the growing interest in sustainable investing.

Help us improve and share your feedback! Did you find this helpful?

INACTIVE