Full-Time
Email Marketing Specialist
Customer Relationship Management
Independence Pet Group
501-1,000 employees
North American pet insurance provider
No salary listed
Pennsylvania, USA + 28 more
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Remote
Bachelor's
 Growth & Marketing (1) |
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- A bachelor's degree or equivalent experience is required.
- One to three years of experience in customer relationship management, email marketing, or lifecycle marketing is required.
- Hands-on experience building email templates and independently deploying campaigns in an email service provider is required.
- Experience with campaign creation and deployment, automated journey building, audience segmentation, triggered communications, and dynamic personalization is required.
- End-to-end campaign execution experience is required, including segmentation, email setup, quality assurance and testing, scheduling, and launch.
- Working knowledge of HTML and CSS for building or editing email templates is required.
- A strong understanding of personalization, dynamic content, and segmentation best practices is required.
- The ability to manage multiple campaigns and deadlines in a fast-paced environment is required.
- The ability to collaborate cross-functionally and communicate effectively is required.
- Candidates must be prepared to discuss specific campaigns they personally built and deployed, including their execution role and achieved results.
- Maintain and update customer records to ensure data accuracy and usability across the customer relationship management ecosystem.
- Perform regular data hygiene checks and coordinate with the Senior CRM Manager and technical partners to resolve issues.
- Build and refine customer segments to enable personalized communications.
- Support the Senior CRM Manager in planning and launching customer relationship management campaigns across email, SMS, and other lifecycle channels.
- Independently build, test, schedule, and deploy manual and automated campaigns while ensuring accurate execution.
- Set up tagging, triggers, and basic automation within the customer engagement platform.
- Track core key performance indicators, including open rate, click-through rate, conversion, engagement, and churn indicators, and share insights with the Senior CRM Manager.
- Support A/B testing and post-campaign analysis to identify areas for improvement.
- Maintain dashboards and weekly and monthly reporting.
- Partner with Digital Marketing, Creative, Sales, and Product teams to support customer relationship management initiatives and align messaging across channels for business-to-business and business-to-consumer audiences.
- Support customer relationship management needs for promotions, product launches, and key lifecycle moments.
- Assist in managing platform updates, third-party integrations, and troubleshooting.
- Collaborate with vendors or platform representatives as needed under the guidance of the Senior CRM Manager.
- Experience with Salesforce Marketing Cloud or Marketing Cloud Engagement is a plus.
- Knowledge of SQL is a plus but not required.
- A portfolio or examples of relevant work are a plus but not required.
Independence Pet Group (IPG) is a large North American network that provides pet insurance and related services through brands like Figo, Felix, ASPCA Pet Health Insurance, Pets Plus Us, and AKC Pet Insurance, covering more than 1,000,000 pets in the U.S. and Canada. Its products include insurance policies sold by its brands, plus tools such as microchip identification and an online pet registry, along with well-being resources and business solutions for the pet industry. IPG differentiates itself through its scale and breadth—multiple brand options plus industry services and technology that go beyond basic coverage. Its goal is to improve pet health and safety by making insurance accessible and offering practical tools and resources to pets, owners, and industry partners.
Company Size
501-1,000
Company Stage
Growth Equity (Non-Venture Capital)
Total Funding
$55.6M
Headquarters
Chicago, Illinois
Founded
N/A
Get referred to Independence Pet Group
See people who can refer or advise you
Simplify's Take
What believers are saying
- Venkat's February 2026 appointment signals tighter underwriting and faster product execution.
- The January 2024 Fear Free partnership strengthens brand trust around preventative care.
- Employer and shelter distribution broadened in 2025, reducing dependence on direct-to-consumer acquisition.
What critics are saying
- Spot, Embrace, Pumpkin, and Nationwide crowd IPG's core markets with sharper consumer brands.
- Veterinary inflation hit 5.1% in February 2026, pressuring loss ratios and pricing.
- If rates lag claims, JAB can rationalize brands and shrink IPG's standalone role.
What makes Independence Pet Group unique
- IPG unifies AKC, Figo, ASPCA, Spot, and Felix under one operating stack.
- Kirk Haggard kept the platform private within JAB's pet-care ecosystem.
- Vandana Venkat joined in February 2026, bringing insurance underwriting and AI operating discipline.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
Paid Vacation
Paid Holidays
Parental Leave
Commuter Benefits
Employee Assistance Program
Growth & Insights and Company News
6 month growth
↑ 24%1 year growth
↑ 24%2 year growth
↑ 24%Independence Pet Holdings has appointed Vandana Venkat as President of Independence Pet Group. Venkat brings over 20 years of experience in insurance and financial services, having held senior positions at Argo Group, Clearcover and PURE Insurance, where she led underwriting, operations strategy and AI innovation. Earlier in her career, Venkat worked in product, pricing and risk management roles at Progressive, Kemper and Allianz/Fireman's Fund. She holds dual master's degrees in Industrial Engineering & Operations Research and Applied Mathematics from the University of Illinois at Urbana Champaign. Independence Pet Group oversees brands including AKC Pet Insurance, OnePack Plan by PetPartners, Figo and ASPCA Pet Health Insurance. Independence Pet Holdings, established in 2021, manages pet insurance services supporting over one million pets across the US and Canada.
Independence Pet Group (IPH) has acquired a majority interest in Spot Pet Insurance, a company founded in 2019 and launched in 2020, headquartered in West Palm Beach, Florida. This acquisition builds on a partnership that began in 2022 with IPH’s initial investment in Spot. IPH, founded in 2021 and headquartered in Chicago, Illinois, has $55.59 million in total funding. IPH currently handles Spot’s underwriting, customer service, claims activities, and other administrative services.
Independence Pet holdings acquires Spot Pet Insurance.
Pet health and wellbeing advancements drive partnership to increase awareness across the industrySCOTTSDALE, Ariz., Jan. 17, 2024 /PRNewswire/ -- Independence Pet Group® (IPG), a leader in pet insurance and services, and Fear Free®, LLC, a revolutionary animal health and welfare online education company, announced today a new strategic relationship to increase the accessibility and education of Fear Free practices and pet insurance in an effort to further pets' emotional and physical wellbeing.Since 2016, Fear Free has educated 265,000+ pet industry professionals, volunteers, and pet parents on how to help relieve fear, anxiety, and stress in pets. As Fear Free's latest Corporate Program Member, IPG's pet insurance brands will be Fear Free's pet insurance providers of choice. IPG's brands include Figo Pet Insurance, Felix Cat Insurance, ASPCA Pet Health Insurance, and AKC Pet Insurance in the US and Pets Plus Us in Canada."Independence Pet Group recognizes pet health is holistic and it's critical to address both a pet's physical and emotional wellbeing. Through this relationship, our brands will provide pet parents with best-in-class content on how to address and support their pet's behavioral and emotional wellbeing, further strengthening the bond they share with their pet," said Nilpa Srivastava, Chief Marketing Officer, Independence Pet Group.Fear, anxiety, and stress in pets has been linked to inaccurate diagnostics, aggression at the vet, and other issues.1 Because of this, many pet owners, such as cat owners, steer clear of the vet, further inhibiting their felines from receiving routine care for both physical and emotional needs. To further support feline health, the Felix Cat Insurance program and Fear Free will create informational content for both industry professionals and pet parents to help reduce fear and alleviate stress and anxiety for pets when it comes to getting the care they need."We are passionate about listening to the needs of animal health professionals and the new generation of pet owners and providing information and resources to fit those needs," said Randy Valpy, Chief Executive Officer, Fear Free
Insurance Pet Holdings raised the money from 27 investors and sold stock, options and warrants.The company recently acquired cat insurance company Felix for an undisclosed amount. In addition to providing insurance for more than 800,000 pets, Insurance Pet also offers microchip identification and an online pet registry.Dogs make up the majority of insured pets in the United States, with 80.1% of insured dogs compared to 19.9% of insured cats, according to the North American Pet Health Insurance Association State of the Industry Report. The total number of pets insured in 2022 reached 5.36 million, up from 4.4 million in 2021, according to the report.The pet insurance market size was valued at $9.4 billion in 2022 and is estimated to expand at a compound annual growth rate of 17.04% from 2023 to 2030, according to Grand View Research.Its CEO is Lane Kent, who had served as chief operating officer since the company’s formation in 2021. He became CEO at the beginning of 2023 and has more than 30 years of industry experience, including holding executive positions at Mutual of Omaha, New York Life, Univita/LTCG, and Southern Guaranty Insurance.For more details, read the full story at Business North Carolina