Full-Time
Sales and Retention Manager
Posted on 8/17/2026
Frasers Group
10,001+ employees
Multi-brand sports and fashion retailer
No salary listed
Manchester, UK
In Person
 Retail (1) |
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- Experience in sales, membership, retail, hospitality, or customer-focused leadership roles.
- Proven ability to influence performance and achieve commercial targets.
- Strong leadership and coaching skills.
- Excellent communication and relationship-building abilities.
- A commercial mindset and confidence working with key performance indicators and performance data.
- Passion for delivering exceptional customer experiences.
- A positive, resilient, and solutions-focused approach.
- Flexibility to work evenings, weekends, and Bank Holidays when required.
- Own membership growth, member engagement, and commercial performance across the club.
- Develop strategies to improve member acquisition, retention, and overall club profitability.
- Champion and deliver the FUNDAMENTALS sales process across the club.
- Coach and develop colleagues to maximise sales performance and conversion.
- Drive membership sales through effective lead management and member engagement.
- Monitor performance against key performance indicators and implement action plans to achieve targets.
- Deliver regular sales updates and performance presentations to the leadership team.
- Drive revenue across memberships, fitness products, and secondary spend.
- Create initiatives that improve member engagement and retention.
- Analyse retention trends and member behaviour to identify opportunities for growth.
- Ensure every member receives an outstanding experience throughout their fitness journey.
- Support the delivery of member-focused campaigns, events, and national initiatives.
- Build a culture that prioritises member satisfaction and loyalty.
- Develop and execute creative lead-generation activity inside and outside the club.
- Build relationships with local businesses, community groups, and organisations through #WeMoveBusinesses.
- Support local marketing initiatives that drive awareness and membership growth.
- Identify new opportunities to increase club performance and market presence.
- Deliver coaching, mentoring, and constructive feedback to colleagues.
- Promote a positive, high-performance culture within the club.
- Lead by example through exceptional service standards and professionalism.
- Support recruitment, onboarding, and development of future talent.
- Work closely with the General Manager to support day-to-day operations.
- Assist with health and safety, compliance, facilities, and maintenance processes.
- Ensure company standards of cleanliness, presentation, and service are consistently maintained.
- Support the successful delivery of company initiatives and operational priorities.
- Experience within a fitness, leisure, or membership-based business.
- Knowledge of lead generation, sales conversion, and retention strategies.
- Experience developing business partnerships and community engagement initiatives.
- Understanding of membership sales and customer lifecycle management.
Frasers Group is a British retail conglomerate that owns a portfolio of sports, fashion, and lifestyle brands with both owned stores and online platforms. It grows by acquiring brands and distressed retailers, rebranding them, and expanding across physical stores, e-commerce, shopping centres, and services like Frasers Plus and a retail media network. It differentiates itself through an acquisition-driven Elevation Strategy that shifts from discount-focused sales to a more premium positioning, leveraging its shopping-centre footprint and in-house financing and media to create synergies. Its goal is to elevate its portfolio to a premium market, strengthen brand partnerships, and expand physical and digital channels while monetizing through financial services and media capabilities.
Company Size
10,001+
Company Stage
IPO
Headquarters
Mansfield, United Kingdom
Founded
1982
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Simplify's Take
What believers are saying
- FY26 revenue rose 8.7% to £5.3 billion, with profit before tax up 38.9%.
- International revenue jumped 59.2%, and Frasers opened Sports Direct in Helsinki.
- Frasers Plus reached £340 million sales, adding financing revenue and customer lock-in.
What critics are saying
- Harvey Nichols needs restructuring after £177.6 million loss; turnaround starts immediately.
- Luxury suppliers objected to Frasers’ Harvey Nichols bid, threatening brand access and terms.
- If Hugo Boss, Accent, or Burberry disappoint, Frasers’ acquisition-and-stake model breaks.
What makes Frasers Group unique
- Mike Ashley’s deal machine buys distressed brands others avoid, then fixes them fast.
- Frasers controls Sports Direct, Flannels, Harvey Nichols, and stakes in Hugo Boss, Burberry, Accent.
- Elevation Strategy pairs premium stores with financial stakes, giving Frasers merchandising and supplier leverage.
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Benefits
Gym Membership
Paid Holidays
Employee Discounts
Growth & Insights and Company News
6 month growth
↑ 10%1 year growth
↑ 10%2 year growth
↑ 10%Frasers Group has acquired luxury department store Harvey Nichols from administrators FTI Consulting. The deal includes six UK stores, online operations, franchise agreements, and over 1,000 employees. The acquisition covers Harvey Nichols' Knightsbridge flagship and locations in Manchester, Birmingham, Bristol, Leeds and Edinburgh. All stores will continue trading, alongside international franchise operations. Frasers acknowledged Harvey Nichols requires extensive restructuring. The 193-year-old retailer reported turnover falling 11% to £69.4 million for the year ended March 2025, whilst operating losses widened from £14.4 million to £177.9 million. It was Harvey Nichols' fifth consecutive loss-making year. Frasers CEO Michael Murray said meaningful change is needed, warning of tough decisions ahead. The acquisition extends Frasers' luxury portfolio, which includes FLANNELS, The Webster and HULCAN's MILE.
Mike Ashley has taken a major stake in Burberry as he seeks to expand his luxury retail empire. The billionaire’s Frasers Group disclosed a 4.2pc interest in the struggling trench coat maker on Tuesday worth around £160m. The purchase will make Frasers, which also owns Sports Direct, Flannels and House of Fraser, Burberry’s fifth biggest shareholde...
Frasers Group chief executive Michael Murray has criticised Labour's business rates overhaul, warning it is forcing retailers to cut high street investment. The April revaluation of the tax system, based on shop property values, resulted in higher bills for thousands of chains. Murray said spending millions on store refurbishments only to face increased tax bills "makes zero sense". He also opposed Andy Burnham's proposal for a 20% business rates discount for pubs and music venues, funded by higher taxes on large retail warehouses. Despite the challenging environment, Frasers continues expanding its physical retail presence. The company has invested heavily in larger Sports Direct stores, shedding its discount image through refurbishments and adding premium brands.
Mike Ashley's Frasers Group has acquired Greaves Sports, one of Scotland's last independent specialist sports retailers. The deal ends the Greaves family's association with Glasgow's retail industry, which began in 1930. Greaves currently operates from a single store on Gordon Street. The family previously ran a popular Sauchiehall Street shop until 2018. Frasers will continue operating the Gordon Street location under the Greaves brand. A supplier communication confirmed the acquisition, whilst Companies House documents show Greaves changed its name to Clydesdale Sports Retail Limited in June. The acquisition adds to Frasers' extensive retail portfolio, which includes Sports Direct, Flannels, GAME, and Evans Cycles. Frasers recently increased its stake in Hugo Boss to 30.28% following a €2 billion takeover offer in June.
Frasers Group, owner of Sports Direct and Flannels, reported a 38.9% year-on-year increase in profit before tax to £527.8m for the 52 weeks ending 26 April 2026. International revenue grew 59.2%, offsetting subdued trading conditions and weaker consumer confidence. The group's "Elevation Strategy", focusing on brand partnerships and enhanced retail experiences, remained a key driver. Group and retail gross margins improved by 160 and 150 basis points respectively. UK Sports profit from trading rose 17.6% to £559.4m. CEO Michael Murray said Frasers would continue investing despite market headwinds. The company sold its non-core Coventry Arena business for £50m, generating a net gain of £33.8m.