Full-Time
Performance Marketing Manager
Confirmed live in the last 24 hours
NewsBreak
201-500 employees
Digital platform for news aggregation and distribution
Compensation Overview
$80k - $120kAnnually
Junior, Mid
Mountain View, CA, USA
- 1-3 years of experience in content operations, creator management, or a similar role within a digital marketing, social media, or app growth environment.
- Excellent verbal and written communication skills, with the ability to effectively manage relationships with creators and internal teams.
- Strong organizational skills with the ability to manage multiple projects and deadlines.
- Familiarity with social media platforms and a good sense for high-performing, on-trend UGC content.
- Comfortable with data and able to use insights to optimize content and creator performance.
- Proficiency in tools for project management and communication (e.g., Asana, Slack) and content platforms (e.g., TikTok, Instagram).
- Identify, contact, and build relationships with UGC creators to produce high-quality ad creatives for app growth campaigns.
- Oversee the creation, review, and timely delivery of content from creators to meet campaign schedules and quality standards.
- Collaborate with the User Growth Team to ensure that UGC content aligns with marketing objectives and resonates with the target audience.
- Stay up-to-date with social media trends and UGC best practices to ensure our ad creatives are engaging and relevant.
- Track the performance of UGC-driven campaigns and identify optimization opportunities for creator collaborations.
- Develop and refine processes for working with creators, ensuring efficiency and scalability as the team and content needs grow.
- Experience working with influencers or creators for ad campaigns.
- Knowledge of digital marketing metrics and KPIs.
- Familiarity with editing tools for quick tweaks to content (e.g., CapCut, Adobe Creative Suite)
NewsBreak is a digital platform that provides a variety of news articles and stories to its users, catering to general readers, news enthusiasts, and those looking for specific local or global news. The platform aggregates content from multiple sources, including independent contributors, and presents it in a user-friendly format. It covers a wide range of topics, such as local news, global events, lifestyle, and entertainment, which helps attract a diverse audience. Unlike traditional news outlets, NewsBreak focuses on content aggregation and distribution, allowing it to reach a larger user base. The company primarily generates revenue through advertising, leveraging its extensive audience to offer valuable advertising opportunities, and may also earn income through partnerships with news providers and content creators.
Company Size
201-500
Company Stage
Series C
Total Funding
$136M
Headquarters
Mountain View, California
Founded
2015
Simplify's Take
What believers are saying
- Increased video content consumption offers growth opportunities for NewsBreak's video advertising.
- AI-driven content personalization can improve user experience and engagement on NewsBreak.
- Mobile-first news consumption trend aligns with NewsBreak's app-based platform strategy.
What critics are saying
- Rising competition from AI-driven platforms like Artifact may draw users away from NewsBreak.
- Subscription-based news services' growth could reduce NewsBreak's free platform audience.
- Growing misinformation on digital platforms poses a risk to NewsBreak's reputation.
What makes NewsBreak unique
- NewsBreak focuses on hyper-local content, enhancing community engagement and user retention.
- The platform's Contributor Network supports underrepresented communities with local news coverage.
- NewsBreak's partnership with Prebid enhances transparency and ad quality for advertisers.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Paid Sick Leave
Paid Holidays
Paid Parental Leave
Health Savings Account/Flexible Spending Account
Commuter Benefits
Team Activity Budget
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↓ -2%2 year growth
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Embattled Indian FinTech Paytm is reportedly turning to a group of banks for help. The company is likely to work with Aix Bank, HDFC, Yes Bank and the State Bank of India to process transactions though India’s popular unified payments interface (UPI), Reuters reported Monday (Feb. 26), citing two sources familiar with the matter. The news comes as the Reserve Bank of India (RBI), India’s central bank and banking regulator, has asked Paytm’s banking operations — Paytm Payments Bank — to shutter its business
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NewsBreak partnered with Index Exchange to expand their video advertising and chose Prebid Mobile as an independent, unbiased unified auction platform to optimize yield.
MOUNTAIN VIEW, Calif., June 15, 2023 /PRNewswire/ -- NewsBreak, IAB Tech Lab and Prebid announce today the first IAB Tech Lab Certified Open Measurement Implementation through Prebid's Open Source Platform.NewsBreak, the nation's leading local news and information platform, announced that its app has been certified by IAB Tech Lab for its implementation of the Open Measurement SDK, becoming the first publisher to leverage Prebid's open source framework.The Open Measurement SDK offers advertisers important benefits, including transparency, third-party viewability and verification measurement.With 50+ million monthly users, NewsBreak features thousands of trusted publishing partners and local contributors."NewsBreak is committed to creating a new local information ecosystem. For consumers, this means providing the most trusted, accurate and useful local information. For our advertising partners, this means delivering the most open and transparent environment we can. We're so proud to be the first publisher to leverage the Prebid framework to implement the Open Measurement SDK, and receive certification by IAB Tech Lab." –Scott Kelliher, Head of Revenue, NewsBreak"At Prebid, we're thrilled to see how our members leverage our open sourced architecture in new ways. The NewsBreak implementation and subsequent IAB Tech Lab certification speak to the ways the industry can come together to support transparency and a better partnership between advertisers and publishers." –Mike Racic, President, Prebid.org"IAB Tech Lab is proud to see the continued adoption of our Open Measurement framework in new and innovative ways. By leveraging the OM standard, NewsBreak shows a commitment to its advertisers and provides the highest standard of ad quality, while pushing the boundaries of technical performance." –Jarrett Wold, Sr