Full-Time

B2B Marketing – PMM Sr. Manager

Updated on 4/24/2025

Weedmaps

Weedmaps

501-1,000 employees

Online platform connecting cannabis consumers and businesses

Compensation Overview

$153k - $184.6k/yr

Senior, Expert

Irvine, CA, USA

Hybrid position requiring 2-3 days in the office per week.

Category
General Marketing
Growth & Marketing
Required Skills
Market Research
Requirements
  • Bachelor's degree in Marketing, Business, or related field.
  • 8+ years of B2B marketing/sales experience, with a focus on product marketing management, go-to-market strategy, and demand generation.
  • Proven experience leading and growing high-performance marketing teams.
  • Strong understanding of B2B customer acquisition, retention, and product adoption strategies.
  • Expertise in market research, competitive analysis, and data-driven decision making.
  • Experience working closely with sales teams to drive revenue growth through effective product positioning and marketing strategies.
  • Excellent communication skills with the ability to craft clear, persuasive messaging for a variety of audiences.
  • Strong project management skills and the ability to manage multiple initiatives simultaneously.
  • Comfortable being client facing for new product GTM and receiving client feedback.
  • Ability to work collaboratively across cross-functional teams and with senior leadership.
Responsibilities
  • Build, manage, and execute the product marketing strategy for B2B and B2C products, client and user satisfaction, and product adoption.
  • Work with leadership to build out capacity needs, processes, and cross-functional structure for the function.
  • Own the product positioning and messaging, ensuring it aligns with our company’s overall marketing and business objectives.
  • Develop product go-to-market strategies for new product launches, enhancements, and feature rollouts.
  • Partner with Sales to drive product adoption and support revenue growth.
  • Conduct deep market research and competitor analysis to identify trends, opportunities, and threats in the industry.
  • Bring ideas and strategies to the table based on industry insights to add to our product offerings.
  • Provide leadership with actionable insights on market dynamics, competitor positioning, and emerging trends to inform business strategy.
  • Partner closely with Sales, Product, and Customer Success teams to align on product launches, sales enablement, and customer journeys.
  • Partner with teams launching new verticals and supporting integrating these into our workflows.
  • Act as the internal product evangelist, ensuring that all teams understand the product and can effectively communicate its benefits and features.
  • Define KPIs and success metrics for all product marketing activities and ensure consistent tracking and reporting.
  • Drive continuous optimization of marketing campaigns and product strategies based on data-driven insights and performance analysis.
  • Ensure efficient budget management for product marketing initiatives while maximizing ROI.
Desired Qualifications
  • Experience in cannabis industry
  • Familiarity with marketing automation tools, CRM systems, and analytics platforms (e.g., Salesforce)
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.

Weedmaps connects cannabis consumers, patients, retailers, doctors, and brands through its online platform. It offers a directory of marijuana dispensaries, delivery services, and cannabis products, making it easy for users to find what they need. The platform allows users to search for specific products based on cannabinoids like CBD and THC, catering to different preferences. Weedmaps operates on a marketplace model, generating revenue from subscription fees paid by businesses that list on the site, as well as through advertising services. This approach provides value to both consumers and businesses. Additionally, Weedmaps offers tools for businesses, such as point-of-sale systems and compliance software, while also providing educational content to help consumers make informed decisions. The goal of Weedmaps is to serve as a comprehensive resource in the cannabis industry, facilitating connections and enhancing the overall experience for all users.

Company Size

501-1,000

Company Stage

IPO

Headquarters

Irvine, California

Founded

2008

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing interest in cannabis education boosts demand for Weedmaps' educational content.
  • The rise of medical cannabis programs expands Weedmaps' user base and service offerings.
  • The 'Best of Weedmaps' program enhances consumer engagement and platform loyalty.

What critics are saying

  • Increased competition from expanding local dispensaries like Purple Lotus.
  • The take-private offer may create uncertainty among investors and stakeholders.
  • Regulatory challenges may complicate the implementation of the medical cannabis card program.

What makes Weedmaps unique

  • Weedmaps offers a comprehensive directory of cannabis dispensaries and delivery services.
  • The platform provides detailed product information, enhancing consumer purchasing decisions.
  • Weedmaps' dual revenue model includes subscription fees and advertising services.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Family Planning Benefits

Fertility Treatment Support

Mental Health Support

Wellness Program

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-1%
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