Marketing Manager

Responsibilities

• Develop and implement comprehensive marketing strategies to drive brand awareness, market share, and customer engagement.
• Conduct extensive market research to identify target audiences, industry trends, and competitor analysis to inform marketing strategies.
• Utilize influencer marketing techniques to forge strategic partnerships and create authentic brand endorsements to broaden audience reach and increase brand affinity.
• Plan, execute, and analyze marketing campaigns across multiple channels including digital, social, and event platforms, ensuring consistency and effectiveness of messaging.
• Oversee advertising strategies and analytics, identifying key performance indicators, tracking campaign performance, and optimizing marketing efforts based on data-driven insights.
• Collaborate with cross-functional teams to align marketing initiatives with sales objectives, product launches, and overall business goals.
• Stay up-to-date with advancements in SEO marketing techniques and ensure optimization of website content, meta-tags, and keywords to improve search engine rankings and enhance organic visibility.

Requirements

• A minimum of 5 years of experience in marketing, preferrably within the gaming/entertainment industry.
• Strong understanding of market research methodologies and ability to gather and interpret relevant data, industry trends, and consumer insights.
• Proven expertise in influencer marketing, including establishing relationships with key influencers and managing successful campaigns.
• Demonstrated experience in planning and executing marketing campaigns across various channels, including digital, social media, and event platforms.
• Proficiency in ad strategy development, execution, and analytics, with a focus on digital and social media advertising.
• In-depth knowledge of SEO marketing principles and best practices, with the ability to optimize website content and meta data.
• Excellent analytical skills with the ability to interpret and leverage data to drive marketing strategies and campaign performance.
• Strong project management skills, with the ability to prioritize tasks, meet deadlines, and effectively manage multiple projects.
• Excellent written and verbal communication skills, with the ability to create compelling marketing content and presentations.