Full-Time
Audience Growth Lead
Posted on 12/24/2024
Cie
51-200 employees
Venture studio ideating and building ventures
No salary listed
Irvine, CA, USA
In Person
 Growth & Marketing (1) |
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- Proven track record of driving audience growth through social marketing and influencer programs.
- Exceptional creativity and ability to think strategically about future-facing marketing opportunities.
- Strong storytelling skills with experience in client-facing presentations.
- Hands-on leadership style with a passion for being involved in every detail.
- In-depth knowledge of social media platforms, marketing tools, and emerging trends.
- Familiarity with paid marketing campaigns and their implementation.
- Own and drive all social marketing and influencer initiatives.
- Develop and implement innovative strategies to grow the audience, with a focus on automotive enthusiasts and adjacent communities.
- “Live in the future” to conceptualize groundbreaking marketing approaches.
- Ideate, plan, and execute new and impactful campaigns.
- Present ideas and campaign strategies to the client with impeccable storytelling and persuasive communication skills.
- Be actively involved in the day-to-day details of all projects.
- Guide, coach, and inspire the team while contributing as a key player to ensure success.
- Stay immersed in the automotive space and other industries to generate insights and inspiration.
- Remain at the forefront of emerging social media and marketing trends.
- Understand and manage paid marketing initiatives to maximize reach and impact.
- Experience in the automotive industry or a related field is a plus.
Cie Digital Labs partners with entrepreneurs and corporate leaders to build new ventures inside a venture-studio framework, turning ideas into operating businesses. They guide ideas from concept to launch through stages like ideation, design, development, and scaling, providing strategy, execution, and access to resources, including equity in the ventures. They blend dreamers, funders, builders, and accelerators in an end-to-end venture-creation process and have worked with clients such as Petco, Nitto, and Pilot Flying J. Their goal is to create and scale profitable real-world ventures that deliver measurable value for clients and stakeholders.
Company Size
51-200
Company Stage
Seed
Total Funding
N/A
Headquarters
Irvine, California
Founded
1998
Simplify's Take
What believers are saying
- Nativo's January 2026 close yields equity returns from $120M deal.
- Longève's $5M 2021 seed expands pea protein into retail channels.
- Plant-based dairy alternatives market grows at 11.4% CAGR to $30B.
What critics are saying
- Longève fails to scale post-2021, losing to Planted's chicken alternatives.
- Performa Labs and Apollo lag without exits, eroding studio credibility.
- High Alpha outpaces Cie in foodtech with deeper retail networks.
What makes Cie unique
- Cie incubates startups like Nativo from 2010 to $120M Life360 acquisition.
- Proven exits include Cie Games by Glu Mobile and ASAP Tire by Tire Rack.
- Team from Amazon, eBay, Yahoo! blends Silicon Valley DNA with Fortune 500 expertise.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
401(k) Retirement Plan
Paid Vacation
Profit Sharing
Company News
Turning vision into value: Cie portfolio win as Nativo is acquired for $120M. Cie venture studio continues to deliver industry-leading outcomes as Nativo joins Life360's mission to connect brands with modern families. IRVINE, Calif., Nov. 13, 2025 (GLOBE NEWSWIRE) - Cie, a venture studio, announced today that its portfolio company Nativo, a leading advertising technology provider, has entered into a definitive agreement to be acquired by Life360 (Nasdaq: LIF). The transaction, valued at approximately $120 million in cash and stock, marks another successful outcome of Cie's venture studio model. * Nativo joins a growing list of Cie-built companies that have been acquired such as Cie Games, ASAP Tire, and Titan School Solutions * The acquisition advances Life360's advertising platform by combining family and location insights with Nativo's premium publisher reach * Investors in Nativo include Signia Venture Partners, Greycroft, RezVen Partners, 1745 Ventures (formerly BDMI), and Advanced Venture Partners Nativo's acquisition by Life360 is another validation of the venture studio model we've built at Cie. Founded and incubated by Justin Choi and Cie in 2010, Nativo has become a leading platform for delivering premium, contextually relevant advertising experiences that seamlessly integrate with publisher content. Cie partnered closely with Nativo's founding team to provide early strategic direction, product acceleration, and capital access that helped position the company as a trusted leader in the ad tech industry. "Nativo's acquisition by Life360 is another validation of the venture studio model we've built at Cie," said Anderee Berengian, Co-Founder and CEO of Cie. "By embedding our team alongside visionary founders like Justin Choi, we're able to accelerate innovation and scale companies toward meaningful outcomes. Nativo has been at the forefront of shaping what effective, non-intrusive advertising can be, and we're proud to have been a part of its journey from concept to category leader." Life360's acquisition of Nativo will unite its rich first-party family and location insights with Nativo's advanced advertising technology and publisher network, helping brands reach families with relevant messages across more channels. The transaction is expected to close in January 2026, subject to customary closing conditions. About Cie Cie is a venture studio that serves as an innovation lab and accelerator for bold entrepreneurs who want to transform disruptive ideas into thriving ventures. Cie blends Silicon Valley DNA with the business maturity of serial entrepreneurs, seasoned venture capitalists, and Fortune 500 executives. Combined with the team's strategic and operational expertise in technology, product development, brand building, and customer acquisition, Cie consistently drives positive outcomes across a wide range of business challenges. Cie's venture portfolio includes Cie Games (acquired by Glu Mobile), ASAP Tire (acquired by Tire Rack), Titan School Solutions (acquired by LINQ), Nativo (acquired by Life360), Performa Labs, Apollo Education Systems, Divine Roots, and a growing list of emerging startups. Cie's leadership team has served key roles at companies such as Amazon, eBay, Yahoo!, Overture, Pepsi, Nestlé USA, Saks Fifth Avenue, Goldman Sachs, Hearst, and Internet Brands.
US venture studio and innovation accelerator Cie has entered the plant-based market by launching Long è ve, a brand of shelf-stable pea protein products.
US venture studio and innovation accelerator Cie has entered the plant-based market by launching Longève, a brand of shelf-stable pea protein products. The brand was developed in collaboration with Douglas Kanter, who has extensive experience in the industry.