Full-Time
Associate Account Executive
Confirmed live in the last 24 hours
Samba TV
201-500 employees
Audience measurement and analytics for smart TVs
Entry, Junior
London, UK
- Demonstrated ability to perform against quota and excel in a highly competitive market
- Bachelor’s degree
- A thirst for learning and a desire to continually improve yourself as a customer-facing sales professional
- Hunger to succeed and a desire to work hard to achieve both personal and professional goals
- Proven sales success with a minimum of 1+ years total experience in advertising, digital media, mobile or internet technology sales
- Demonstrated strategic, consultative and analytical sales approach with a focus on building partnerships with clients
- Customer-focused leadership with excellent communication, networking and negotiation skills
- Willingness to travel to outside markets
- Knowledge of the TV/online/mobile advertising industry and data a plus
- Willingness to entertain clients during evenings and occasionally weekends
- Strong references with partners, customers and colleagues
- Existing, current relationships with media-buying decision-makers favored
- Act as a thought partner on behalf of Samba with industry-leading agencies and brands as they look to evolve their TV, Video, and Marketing strategies through more effective use of data
- Sell SambaTV’s suite of advertising and TV research/analytics solutions to brands advertisers and their agencies
- Prospect, qualify, close and scale revenue-generating relationships with advertisers and agencies within a territory or vertical
- Persuasively communicate Samba TV’s offerings and unique value proposition to advertisers and agencies via email, phone and in-person presentations and discussions
- Collaborate with account management and programmatic consultants to deliver proposals that exceed advertiser and agency marketing objectives and expectations
- Develop and maintain relationships at all personnel levels within agencies and brands, demonstrating a thorough understanding of the account’s organization, needs and revenue potential
- Meet or exceed quarterly sales goals against an account list
- Work with cross-functional teams internally to ensure campaign success and growth of partnerships
- Help develop local marketing initiatives and participate in industry events, ultimately becoming a regional knowledge leader on cross-platform ad synchronization and retargeting
Samba TV provides audience measurement and insights for the television industry, focusing on the smart TV market. Their technology is integrated into 35 million TVs globally, allowing them to collect and analyze extensive viewership data. This data helps advertisers, broadcasters, and content creators understand viewer behavior and improve their advertising and content strategies. Samba TV's audience measurement system is significantly larger than traditional methods, offering more accurate data. The company operates on a business model where clients pay for access to their data and analytics, ensuring privacy compliance and giving viewers control over their data sharing. The goal of Samba TV is to enhance the television viewing experience through detailed insights and measurement services.
Company Stage
IPO
Total Funding
$119.5M
Headquarters
San Francisco, California
Founded
2008
6 month growth
↓ -8%1 year growth
↓ -11%2 year growth
↓ -21%
Simplify's Take
What believers are saying
- The acquisition of Disruptel enhances Samba TV's AI and machine learning capabilities, potentially leading to more advanced measurement solutions.
- The global expansion of their partnership with The Trade Desk opens new markets and revenue streams, particularly in regions like Australia.
- Samba TV's comprehensive State of Viewership reports provide valuable insights that can shape advertising strategies, making it a critical partner for advertisers and broadcasters.
What critics are saying
- The decline in linear TV reach, as highlighted in their own reports, could impact Samba TV's traditional measurement business.
- The competitive landscape in audience measurement and data analytics is intense, with numerous players vying for market share.
What makes Samba TV unique
- Samba TV's proprietary multi-source television panel is 100 times larger than traditional measurement systems, providing unparalleled accuracy and reliability.
- Their technology is embedded in 35 million TVs worldwide, offering a vast and unique data set that competitors cannot easily replicate.
- Samba TV's strong focus on privacy compliance and viewer opt-in/opt-out options sets it apart in an industry where data privacy is a growing concern.