Full-Time

Associate Account Executive

Posted on 7/4/2024

Samba TV

Samba TV

201-500 employees

Audience measurement and analytics for smart TVs

Data & Analytics
Consumer Software

Entry, Junior

London, UK

Position requires onsite presence in London.

Category
Inside Sales
Sales & Account Management
Required Skills
Sales
Communications
Marketing
Data Analysis
Requirements
  • Demonstrated ability to perform against quota and excel in a highly competitive market
  • Bachelor’s degree
  • A thirst for learning and a desire to continually improve yourself as a customer-facing sales professional
  • Hunger to succeed and a desire to work hard to achieve both personal and professional goals
  • Proven sales success with a minimum of 1+ years total experience in advertising, digital media, mobile or internet technology sales
  • Demonstrated strategic, consultative and analytical sales approach with a focus on building partnerships with clients
  • Customer-focused leadership with excellent communication, networking and negotiation skills
  • Willingness to travel to outside markets
  • Knowledge of the TV/online/mobile advertising industry and data a plus
  • Willingness to entertain clients during evenings and occasionally weekends
  • Strong references with partners, customers and colleagues
  • Existing, current relationships with media-buying decision-makers favored
Responsibilities
  • Act as a thought partner on behalf of Samba with industry-leading agencies and brands as they look to evolve their TV, Video, and Marketing strategies through more effective use of data
  • Sell SambaTV’s suite of advertising and TV research/analytics solutions to brands advertisers and their agencies
  • Prospect, qualify, close and scale revenue-generating relationships with advertisers and agencies within a territory or vertical
  • Persuasively communicate Samba TV’s offerings and unique value proposition to advertisers and agencies via email, phone and in-person presentations and discussions
  • Collaborate with account management and programmatic consultants to deliver proposals that exceed advertiser and agency marketing objectives and expectations
  • Develop and maintain relationships at all personnel levels within agencies and brands, demonstrating a thorough understanding of the account’s organization, needs and revenue potential
  • Meet or exceed quarterly sales goals against an account list
  • Work with cross-functional teams internally to ensure campaign success and growth of partnerships
  • Help develop local marketing initiatives and participate in industry events, ultimately becoming a regional knowledge leader on cross-platform ad synchronization and retargeting

Samba TV provides audience measurement and insights for the television industry, focusing on the smart TV market. Their technology is integrated into 35 million TVs globally, allowing them to collect and analyze extensive viewership data. This data helps advertisers, broadcasters, and content creators understand viewer behavior and improve their advertising and content strategies. Samba TV's audience measurement system is significantly larger than traditional methods, offering more accurate data. The company operates on a business model where clients pay for access to their data and analytics, ensuring privacy compliance and giving viewers control over their data sharing. The goal of Samba TV is to enhance the television viewing experience through detailed insights and measurement services.

Company Stage

Seed

Total Funding

$44.4M

Headquarters

San Francisco, California

Founded

2008

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-4%

2 year growth

-1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for cross-platform measurement solutions boosts Samba TV's market potential.
  • Acquisition of Semasio enhances capabilities in privacy-compliant contextual targeting.
  • Partnerships with digital audio platforms expand audience insights across media channels.

What critics are saying

  • Increasing competition from Roku and Amazon challenges Samba TV's market share.
  • Privacy-focused regulations may increase compliance costs for Samba TV.
  • Shift towards ad-free streaming services could reduce demand for advertising insights.

What makes Samba TV unique

  • Samba TV partners with 20 smart TV brands, embedding technology in 35 million TVs.
  • Proprietary multi-source panel is 100 times larger than traditional measurement systems.
  • Offers comprehensive audience measurement and actionable insights for advertisers and content creators.

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Benefits

Flexible Work Hours

Remote Work Options

Professional Development Budget

Mental Health Support

Company Equity

Employee Discounts

INACTIVE