Full-Time
Counter Manager
Selfridges, Counter Expansion Upcoming
Updated on 9/3/2026
Westman Atelier
51-200 employees
Luxury cosmetics brand offering skincare makeup
No salary listed
London, UK
In Person
Bachelor's
 Retail (1) |
|---|
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- 2-4 years of beauty or skin care sales experience.
- Demonstrated success handling customer matters in a fast-paced environment.
- A high level of ownership, accountability, and initiative.
- Exceptional organizational skills and attention to detail.
- Ability to work a flexible schedule based on business needs.
- Achieve required retail sales targets as communicated by the line manager.
- Closely monitor business and analyze results to recognize areas of opportunity and growth.
- Demonstrate excellent product knowledge and communicate this to customers.
- Engage customers and introduce them to Westman Atelier.
- Link sell to help grow Items Per Transaction and Average Basket Value.
- Monitor competitor activities and missed opportunities, and create growth strategies with the line manager.
- Drive animation and events on the counter.
- Deliver the Westman Atelier service standards.
- Showcase excellent makeup skills consistent with Westman Atelier product application.
- Use educational information and correctly implement and follow up on initiatives.
- Attend and actively participate in training meetings provided by the Sales and Education Team.
- Actively participate in and complete online learning.
- Present oneself according to Westman Atelier personal grooming guidelines.
- Maintain high standards of timekeeping on the counter.
- Adhere to Westman Atelier standards, policies, and procedures.
- Maintain excellent visual merchandising standards and keep the counter clean and restocked.
- Communicate regularly with in-store staff and keep them informed about actions and events.
- Build a close relationship and work partnership with in-store category managers, providing trends, insights, and critical business information.
- Work effectively with store personnel, store management, and corporate sales and education teams.
- Oversee and record regular stock overviews and out-of-stock items to ensure best sellers are replenished.
- Record and report all out-of-stock items to the manager and follow up to ensure timely replenishment.
- Communicate weekly sales reports to the line manager.
- Communicate monthly sales reports and overviews to the line manager.
- Communicate store updates and events to the line manager.
- Provide regular feedback on overall store performance and the in-store environment.
- A degree or certification in a similar capacity.
Westman Atelier makes luxury beauty products that combine makeup with skincare, using clean, plant-based ingredients. Its lineup includes the Vital Skin Foundation Stick, Baby Cheeks Blush Stick, Face Trace Contour Stick, Lit Up Highlight Stick, and Skin Activator serum, all designed for a creamy, second-skin finish and many in refillable packaging. The brand sells through its own website and prestige retailers like Sephora and Nordstrom, using a mix of direct-to-consumer and in-store experiences. Founded by Gucci Westman and David Neville, it differentiates through founder credibility, EU clean beauty standards, and a blend of makeup artistry expertise with smart brand-building, aiming to grow globally in the luxury clean beauty market.
Company Size
51-200
Company Stage
Early VC
Total Funding
$36.9M
Headquarters
New York City, New York
Founded
2018
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Simplify's Take
What believers are saying
- February 2026 investors added $15 million from Prelude and Imaginary.
- April 2026 launches, Sun Tone Bronzing Crème and HydroBalm, broaden assortment.
- Sephora revenue jumped 153 percent after creator-led buzz.
What critics are saying
- Westman Atelier.com revenue fell 35 percent over the last three months.
- 2026 e-commerce growth forecasts slow to 5-10 percent.
- Gucci Westman is the product; founder drift breaks the brand.
What makes Westman Atelier unique
- Gucci Westman’s Lancôme and Revlon pedigree anchors premium credibility.
- Westman Atelier sells clean-luxury, skin-first makeup with refillable packaging.
- Selective placement in Sephora, Nordstrom, Net-a-Porter preserves prestige.
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Benefits
Flexible Work Hours
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↑ 0%2 year growth
↓ -1%Westman Atelier lands $15 million new backing. Westman Atelier, the color cosmetics model based by MUA Gucci Westman, has landed US$15m in recent funding from traders. Launched in 2018, Westman Atelier has raised $36.9m up to now, in response to market knowledge firm Pitchbook. Discover more Email & Messaging Readers following innovation throughout magnificence and private care could wish to discover the Cosmetics Business Innovation Awards - a brand new programme spotlighting the applied sciences and concepts shaping the way forward for the trade. Entries open now! The model's recent spherical of funding was revealed in a doc filed with the US Securities and Trade Fee (SEC) in February. Current traders in Westman Atelier embody Prelude Progress Companions, the enterprise capital agency which has additionally backed perfume model Phlur and skincare line Tower 28. Plus, Imaginary Ventures, the enterprise agency co-founded by Natalie Massenet, the entrepreneur behind luxurious on-line trend retailer Internet-a-Porter, which has beforehand backed magnificence manufacturers Skims, Glossier and Kosas. Prelude Progress Companions and Imaginary Ventures each participated within the new spherical of funding, in response to Magnificence Impartial, which first reported the information. Cosmetics Business has contacted Westman Atelier, Prelude Progress Companions and Imaginary Ventures for remark. Discover more
Westman Atelier, the makeup brand founded by celebrity makeup artist Gucci Westman in 2018, has raised $15 million from existing investors Prelude Growth Partners and Imaginary Ventures. The funding was disclosed in February SEC filings. The brand, which Women's Wear Daily reported approached $100 million in 2023 sales, has now raised nearly $52 million total. Industry insiders consider it among the most likely makeup brands to secure an acquisition, alongside Makeup by Mario, due to Westman's authority and high-profile client roster including Anne Hathaway, Reese Witherspoon and Gwyneth Paltrow. The funding provides runway whilst the makeup category faces challenging exit conditions due to brand overlap and softer sales growth. Westman Atelier sells through direct-to-consumer and retailers including Sephora, Nordstrom and Net-a-Porter, with products priced between $26 and $325.
Westman Atelier refines summer skin with Sun Tone Bronzing Crème. A dual-shade compact and precision brush introduce a controlled approach to warmth, depth, and seamless blending. April 10, 2026, 12:45 pm Westman Atelier approaches summer skin through structure and nuance with the introduction of Sun Tone Bronzing Crème. The new compact moves away from single-shade bronzing, instead working through a dual-tone system that reflects how sunlight interacts with the face. Each compact pairs two harmonized shades, designed to build dimension through layering rather than saturation. The formula shifts between cream and powder, creating a surface that smooths and blends while maintaining a hydrated matte finish. This balance defines the product's direction. The texture holds enough weight to shape the face, yet diffuses easily into the skin, allowing transitions between tones to remain soft and controlled. The result reads as skin rather than product, where warmth develops gradually across the high points of the face. Westman Atelier structures the range through four tone variations, from light tan to rich deep tan, each built around the same dual-shade concept. These pairings mirror the natural shifts in tone created by sun exposure, where depth and highlight exist simultaneously. The lighter shade lifts and catches light, while the deeper tone defines contour and structure. Together, they establish a method that focuses on placement and proportion. Application follows this logic with precision. The lighter tone sits across the apples of the cheeks and the high planes of the face, where light would naturally fall. The deeper tone anchors the cheekbones, temples, and hairline, introducing contrast that remains controlled and gradual. This approach builds a layered finish that holds clarity without sharp edges. To support this system, the brand introduces the Blender II Brush, designed specifically for the bronzing crème. Handmade in Kumano, Japan, the brush uses densely packed synthetic bristles that pick up and distribute product evenly across the skin. The construction allows for controlled blending, ensuring that the transition between tones remains seamless. The product direction reflects a clear point of view from founder Gucci Westman, who frames bronzing as a balance between warmth and depth. Her approach avoids a single-tone finish, focusing instead on the interplay between shades to create dimension that reads as natural. This perspective shapes both the formulation and the method of use, placing emphasis on control rather than coverage. Sun Tone Bronzing Crème positions itself within a broader shift in beauty, where complexion products operate through subtle adjustments rather than visible transformation. The dual-tone system, paired with a dedicated tool, introduces a method that prioritizes placement, blending, and restraint. Within this framework, bronzed skin becomes a constructed effect, built through tone, texture, and precision.
Westman Atelier is introducing a convenient approach to makeup with their latest release, The Powder Duos.
Dior has just dropped their new Dior Forever Skin Correct Multi-Use Foundation Stick, and Westman Atelier has just introduced their Vital Skin Foundation Stick, priced at $68.