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Senior Consumer Insights Analyst
Front End Innovation
Posted on 3/14/2023
Needham, MA, USA
Experience Level
Desired Skills
Market Research
  • Bachelor's degree with a focus on Consumer or Market Research, Marketing, Psychology, or applicable quantitative discipline
  • 3-5 years of consumer research experience in both qualitative and quantitative research (Market Research Position)
  • Exposure to the CPG industry preferred
  • Required: training and experience on moderating focus groups and one-on-one interviewing
  • Develop research plans and conduct qualitative (in person interviews, online research, focus groups, shopalongs) and quantitative customer research (surveys, stats) for trends, insights, and new product development. Develop own research guides and build project-based surveys
  • Assist in the development, management, and execution of research plans and within established budget guidelines
  • Translate feedback, including latent needs and dissatisfaction, into product innovation recommendations
  • Identify potential unmet customer needs that form the basis for new product/feature offerings. Listen with empathy, observe - seeing the non-obvious, to guide very early product development
  • Collaborate and plan customer research strategies and manage internal and external resources to successfully deliver on plans
  • Operates autonomously and as a Subject Matter Expert within the consumer insights team
  • Expertly synthesizes insights to communicate the bigger picture with a focus on strategic influence
  • As a corporate citizen, learn and support SharkNinja's Diversity, Equity & Inclusion strategy
  • Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias
  • Explore SharkNinja's DEI Groups or volunteer to serve on committees that organize diversity-related events and activities
  • Participate in employee engagement surveys and respond as openly and honestly as possible
  • Become culturally competent; take the time to learn about different cultures, races, religions, and backgrounds represented by your colleagues
  • Ensure equitable experiences, strengthen inclusion acumen, and promote a culture of inclusivity and belonging that embraces the contributions of all team members
  • Lead us to be “RARELY SATISFIED”
  • Make things better each day; “PROGRESS OVER PERFECTION”
  • Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
  • Deliver something great; “WINNING IS A TEAM SPORT”
  • Be clear and honest, “COMMUNICATING FOR IMPACT”
Desired Qualifications
  • Proficiency with consumer insight methodologies across Qualitative (interviews, focus groups) and Quantitative fields (surveys, statistics), with thought leadership to design new/creative methodologies to advance insights
  • Thrives in a hands-on, dynamic, agile environment
  • Nimble with early-stage product development, taking a broader “consumer & business” stand to define new product directions with multifunctional partners
  • Effectively manages shifting priorities and resources. Understands that not all paths are defined and leverages his/ her experience to create” and add value
  • Proficiency with consumer insight methodologies across Qualitative and Quantitative fields, with thought leadership to design new/creative methodologies to advance insights
  • Demonstrates empathy and patience to adapt style to his/her audience
  • Attention to details and able to grasp the big picture
  • Adept at presenting complex findings in an easy to understand and actionable way
  • Builds understanding and trust with others by meeting commitments
  • Confidence presenting insights and actions to stakeholders throughout the organization, including leadership

201-500 employees

Vacuum & kitchen appliances
Company Overview
At SharkNinja, their purpose is to positively impact people's lives every day in every home around the world. They work very hard to provide their consumers with high quality, exciting 5-star products that make life easier.
Company Core Values
  • Rarely satisfied
  • Progress over perfection
  • Details make the difference
  • Winning is a team sport
  • Communicating for impact