Senior Consumer Insights Analyst @ SharkNinja

Senior Consumer Insights Analyst

Front End Innovation

Posted on 3/14/2023

INACTIVE

Locations

Needham, MA, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Agile

Marketing

Market Research

Requirements

Bachelor's degree with a focus on Consumer or Market Research, Marketing, Psychology, or applicable quantitative discipline
3-5 years of consumer research experience in both qualitative and quantitative research (Market Research Position)
Exposure to the CPG industry preferred
Required: training and experience on moderating focus groups and one-on-one interviewing

Responsibilities

Develop research plans and conduct qualitative (in person interviews, online research, focus groups, shopalongs) and quantitative customer research (surveys, stats) for trends, insights, and new product development. Develop own research guides and build project-based surveys
Assist in the development, management, and execution of research plans and within established budget guidelines
Translate feedback, including latent needs and dissatisfaction, into product innovation recommendations
Identify potential unmet customer needs that form the basis for new product/feature offerings. Listen with empathy, observe - seeing the non-obvious, to guide very early product development
Collaborate and plan customer research strategies and manage internal and external resources to successfully deliver on plans
Operates autonomously and as a Subject Matter Expert within the consumer insights team
Expertly synthesizes insights to communicate the bigger picture with a focus on strategic influence
As a corporate citizen, learn and support SharkNinja's Diversity, Equity & Inclusion strategy
Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias
Explore SharkNinja's DEI Groups or volunteer to serve on committees that organize diversity-related events and activities
Participate in employee engagement surveys and respond as openly and honestly as possible
Become culturally competent; take the time to learn about different cultures, races, religions, and backgrounds represented by your colleagues
Ensure equitable experiences, strengthen inclusion acumen, and promote a culture of inclusivity and belonging that embraces the contributions of all team members
Lead us to be “RARELY SATISFIED”
Make things better each day; “PROGRESS OVER PERFECTION”
Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
Deliver something great; “WINNING IS A TEAM SPORT”
Be clear and honest, “COMMUNICATING FOR IMPACT”

Desired Qualifications

Proficiency with consumer insight methodologies across Qualitative (interviews, focus groups) and Quantitative fields (surveys, statistics), with thought leadership to design new/creative methodologies to advance insights
Thrives in a hands-on, dynamic, agile environment
Nimble with early-stage product development, taking a broader “consumer & business” stand to define new product directions with multifunctional partners
Effectively manages shifting priorities and resources. Understands that not all paths are defined and leverages his/ her experience to create” and add value
Proficiency with consumer insight methodologies across Qualitative and Quantitative fields, with thought leadership to design new/creative methodologies to advance insights
Demonstrates empathy and patience to adapt style to his/her audience
Attention to details and able to grasp the big picture
Adept at presenting complex findings in an easy to understand and actionable way
Builds understanding and trust with others by meeting commitments
Confidence presenting insights and actions to stakeholders throughout the organization, including leadership

The Front End Innovation Senior Consumer Insights Analyst will lead quantitative and qualitative research to support SharkNinja’s development of 5-star products. The ideal candidate will be naturally inquisitive, have strong project management skills, is empathetic and curious, has hands on consumer research experience and demonstrates strong strategic and critical thinking skills. They will work cross-functionally with a wide variety of data sources and stakeholders including R&D, Engineering, Brand, and Product Development. This is a hybrid role at our Needham, MA headquarters requiring three days a week onsite.

Here are some of the EXCITING things you’ll get to do:

Develop research plans and conduct qualitative (in person interviews, online research, focus groups, shopalongs) and quantitative customer research (surveys, stats) for trends, insights, and new product development. Develop own research guides and build project-based surveys.
Assist in the development, management, and execution of research plans and within established budget guidelines.
Translate feedback, including latent needs and dissatisfaction, into product innovation recommendations.
Identify potential unmet customer needs that form the basis for new product/feature offerings. Listen with empathy, observe – seeing the non-obvious, to guide very early product development.
Collaborate and plan customer research strategies and manage internal and external resources to successfully deliver on plans.
Operates autonomously and as a Subject Matter Expert within the consumer insights team.
Expertly synthesizes insights to communicate the bigger picture with a focus on strategic influence.

Desired Skills and Experience:

Proficiency with consumer insight methodologies across Qualitative (interviews, focus groups) and Quantitative fields (surveys, statistics), with thought leadership to design new/creative methodologies to advance insights
Thrives in a hands-on, dynamic, agile environment.
Nimble with early-stage product development, taking a broader “consumer & business” stand to define new product directions with multifunctional partners.
Effectively manages shifting priorities and resources. Understands that not all paths are defined and leverages his/ her experience to create” and add value.
Proficiency with consumer insight methodologies across Qualitative and Quantitative fields, with thought leadership to design new/creative methodologies to advance insights
Demonstrates empathy and patience to adapt style to his/her audience.
Attention to details and able to grasp the big picture.
Adept at presenting complex findings in an easy to understand and actionable way.
Builds understanding and trust with others by meeting commitments.
Confidence presenting insights and actions to stakeholders throughout the organization, including leadership.

Qualifications:

Bachelor’s degree with a focus on Consumer or Market Research, Marketing, Psychology, or applicable quantitative discipline.
3-5 years of consumer research experience in both qualitative and quantitative research (Market Research Position).
Exposure to the CPG industry preferred.
Required: training and experience on moderating focus groups and one-on-one interviewing

Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier. We thrive on passion and innovation, and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

At SharkNinja, Diversity, Equity, and Inclusion is vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

YOUR ROLE in DIVERSIFYING SHARKNINJA

·As a corporate citizen, learn and support SharkNinja’s Diversity, Equity & Inclusion strategy

·Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias

·Explore SharkNinja’s DEI Groups or volunteer to serve on committees that organize diversity-related events and activities

·Participate in employee engagement surveys and respond as openly and honestly as possible

·Become culturally competent; take the time to learn about different cultures, races, religions, and backgrounds represented by your colleagues

·Ensure equitable experiences, strengthen inclusion acumen, and promote a culture of inclusivity and belonging that embraces the contributions of all team members

SharkNinja is voted 2022 Best Places to Work in Boston and 100 Best Large Companies to Work For. As a subsidiary of JS Global Lifestyle Company Limited (Hong Kong: 1691), a leader in small household appliance innovation, we are ranked in the top three for the ’Best ESG Management Company’ in consumer necessities sector by leading international financial magazine, Institutional Investor, in June 2022. We strive to get smarter and are dedicated to integrating DEI in our processes, practices and policies. Some of our benefits include 4 Global DEI subcommittees, 8 Affinity Groups, 5 Business Resource Groups, Cultural Celebrations, Summer Half Day Fridays, Volunteer Impact Day/Activities, Mentorship & Coaching Programs more. Plus your first SharkNinja product is on us and you can enjoy discounted products throughout the year.

YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET

·Lead us to be “RARELY SATISFIED”

·Make things better each day; “PROGRESS OVER PERFECTION”

·Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”

·Deliver something great; “WINNING IS A TEAM SPORT”

·Be clear and honest, “COMMUNICATING FOR IMPACT”

Explore SharkNinja on our social channels:

Instagram

SharkNinja’s Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by state or federal law. SharkNinja will consider reasonable accommodations consistent with federal, state, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture.

201-500 employees

Website

Vacuum & kitchen appliances

Company Overview

At SharkNinja, their purpose is to positively impact people's lives every day in every home around the world. They work very hard to provide their consumers with high quality, exciting 5-star products that make life easier.

Company Core Values

Rarely satisfied
Progress over perfection
Details make the difference
Winning is a team sport
Communicating for impact