Strategic Planner

Tesco Media and Insight Platform is a partnership between Tesco, the UK’s largest grocery retailer, and dunnhumby, a global leader in Customer Data Science. Together, we always put the customer first.

Fuelled by data from over 23 million Clubcard holders, our closed-loop measurement helps you understand consumer behaviour and ensures that every pound of your advertising budget is spent targeting the right customer, at the right time, with the right message across the full marketing funnel. We’re here to help brands Shape What Britain Buys.

We’re looking for a talented Strategic Planner who expects more from their career. This person will work with some of the biggest CPG clients, understanding their business and identifying how and where our platform can help them achieve their goals. You will create the vision for how dunnhumby will grow our relationship with the leading CPGs and work with internal teams to create a meaningful difference to the client’s business.

You’ll be at the forefront of delivering best in class strategic responses for some of biggest CPG clients at Tesco. Your relentless passion, curiosity and planning capabilities will help shape the future of media planning at Tesco Media, collaborating with marketing teams, agencies and Tesco Media client teams. You’ll be excited to collaborate with brands and the client teams on their biggest briefs building an insight led, full funnel marketing strategy with Tesco Media Insight, Clubcard audiences at the heart.  

What you’ll be working on 

Strategic Planners will have ownership of their client base but will be required to support each other to foster collaborative ways of working and shared development.

• Become a strategic advisor to senior clients, working at the intersection of brand, performance, shopper and trade media ambitions to help them achieve their objectives. This will support the sales team in transforming client relationships and expanding the remit of retail media’s role beyond shopper and eCommerce to the advantage of the wider brand media strategy.
• Consult with the sales team on the development of JBPs, leveraging a client maturity audit where applicable.
• Be the champion of our 5-stage planning process across key strategic clients. Partnering with the client team, you’ll lead strategic brief responses which identify key insights, media and audience strategy, role for channels and measurement approach.
• Assist Sales & Account Management team in the creation of post-campaign analysis & QBRs. Help narrate the story of the campaign from strategic recommendation to final performance and future recommendations. Identifying work that has award-winning potential and powers longer term media strategy.
• Support the creation and delivery of media planning training workshops and modules for the wider Sales & Account Management team and to upskill clients in retail media planning.
• Utilise clear methodologies and frameworks for channel selection and budget allocation, sharing expertise with wider sales team.
• Identify opportunities for specialist dunnhumby teams beyond media solutions (research, customer / category / media insight and data science) that drive tangible client and commercial value.
• Support in the evolution of best-in-class planning at Tesco Media, through integration of your knowledge and prior experience.
• Contribute or lead on project-based work (e.g. original thought leadership and / or proactive pitches) that empowers our sales teams to scale strategy across the variety of Tesco clients and raises Tesco Media’s profile across the industry.

What we expect from you

• Successful experience working within a media agency, media owner or client side in a media planning or strategist role.
• Passion and/or understanding of Retail Media and eCommerce and commitment to evidence-based work.
• Excel in the art of crafting and telling a story, taking clients on a journey in your responses.
• The hunger to continue learning, integrating core marketing theory and principles to practical use and open to new models within planning.
• Comfortable working with ambiguity, combining art and science to tell persuasive stories about our client businesses.
• Thrive in leading internal and external stakeholders on projects, ways of working, and best practices.
• Self-awareness and confidence to present own work to often unfamiliar and senior audiences.
• A commercial mindset and an understanding of how to drive revenue through the development of strategic partnership plans.
• Knowledge and understanding of customer journeys across all media and touch points, plus an understanding of total media environment with a focus on digital and preference for retail centric exposure.
• Comfortable in a fast-paced environment.
• Excellent written, verbal and interpersonal communication skills.