Referral and Growth Partnerships

Referral & Growth Partnerships

About Durable: 

Our mission at Durable is to make owning a business easier than having a job.

Durable builds AI that does the work for you. Our goal is to own the DIFY (Do It For You) small business category.

What is DIFY? It is a new category of technology that is faster and more cost effective than a human, and much easier to use than software. It is an AI first approach to solving customer problems.

You don't need to learn new software. You don't need to read help docs. You don't need to learn how to prompt. You provide business context and feedback, and the work is done for you.

We believe in a world where everyone is a business owner. Whether it's a full-time, part-time, or side hustle - we want to make it frictionless to start and operate a business. Since launching in late 2022, over 5 million websites have been built with our AI powered website builder. We are generating significant revenue, well-funded by Silicon Valley investors, and growing extremely fast.

Our vision is much bigger, and we're looking for incredible people to join our team and make an impact.

The role: 

This role focuses on referral marketing, affiliate programs, and strategic growth partnerships. You'll own the channels that drive customers to us before they ever visit our website. That means scaling our customer referral program, recruiting and managing affiliates who promote Durable, getting us featured in "best of" lists and comparison articles, building our presence on review sites like Trustpilot and G2, and engaging in communities like Reddit and Quora where entrepreneurs ask for tool recommendations. You'll also make sure we show up when people ask AI tools like ChatGPT and Gemini for business software recommendations. This is half relationship building, half growth experiments – running tests, scaling what works (killing what doesn’t), and turning the channels where buyers actually make decisions into reliable sources of new revenue.

What you'll do:

Supercharge our referral program

• Take ownership of our existing Dub referral platform and scale it from side-of-the-desk work to key acquisition channel
• Test different incentive structures, offers, and campaigns to maximize referral revenue
• Create systems that make it dead simple for happy customers to share Durable
• Build viral loops into the product experience – turn every success into a referral opportunity

Own our presence everywhere that matters

• Ensure we're listed, reviewed, and ranked highly on G2, Capterra, TrustPilot, and every platform entrepreneurs check
• Build systems to generate authentic positive reviews at scale
• Get Durable featured in "best of" lists, comparison guides, and tool roundups
• Partner with our SEO expert to ensure we show up in both Google and AI search results

Track what actually matters

• Report weekly on what's working, kill what isn't
• Help build attribution systems for traditionally unmeasurable channels
• Measure referral-driven revenue and CAC by channel
• A/B test partnership offers, landing pages, and review generation campaigns

Activate our user community

• Monitor and engage online communities where entrepreneurs hang out
• Help turn our growing active user base into an army of advocates
• Build relationships with power users and community moderators
• Create content and campaigns that people want to share organically

What you bring: 

You use AI to automate and accelerate, not just assist. You leverage AI to eliminate repetitive tasks and free up time for high-impact strategic work. You don't just use AI as a fancy search engine – you use it as a thought partner that challenges your assumptions and helps you spot opportunities you haven't considered. You ask AI to poke holes in your strategies and push you to think bigger.

You are data-led and results-driven. You live for the dopamine hit of watching channel performance graphs go up and to the right. You test fast, kill what doesn't work, and double down on what does. When something fails, you see data, not defeat.

You thrive when the playbook doesn't exist yet. You take broad goals like "scale the referral program" and figure out how to make it happen without being told each step. You pull in the right people, dig into the data, and ship something valuable while others are still planning. You ask forgiveness, not permission, when you spot an opportunity to drive growth.

You've got the hustle of a founder with the charm of a closer. You can slide into anyone's DMs and start a real conversation. You understand that relationships drive revenue, and you're equally comfortable pitching an editor at a major publication as you are engaging with a solo entrepreneur on Reddit. You're scrappy enough to do the unglamorous work but strategic enough to know when and how to automate with AI.

You're obsessed with our customers' success, not your own expertise. You understand that a solo landscaper trying to get their first 10 clients doesn't care about your marketing theories. You can put yourself in their shoes and create solutions that actually solve their problems. 

Additional requirements:

• 4+ years experience in growth, partnerships, and/or affiliate marketing
• You've built successful partnership programs that drove real revenue
• You're active in online communities and understand how influence really works
• You can slide into anyone's DMs and start a real conversation
• You've got the hustle to do things that don't scale until you figure out what does

Success in this role looks like

• Referral programs and partnership channels drive 20%+ of new customer acquisition within 12 months
• Durable appears in the top 3 of every relevant "best AI website builder" and "tools for entrepreneurs" list
• More 5-star reviews across more review platforms like G2 and Capterra
• Affiliates and partners are actively asking for more ways to promote Durable
• AI search engines (ChatGPT, Claude, Perplexity) consistently cite Durable as a top tool for starting a business

Why join us? 

At Durable, we’re committed to creating an environment where you can thrive. Here’s what you can look forward to:

• Vancouver HQ: Based in Vancouver? Our Gastown HQ comes with jaw-dropping North Shore views. Many teammates come in on Mondays and Thursdays, but WFH is always an option when you need it.
• Comprehensive benefits: Health and dental coverage to support your well-being.
• Home office stipend: Receive a stipend to create a comfortable and productive workspace.
• Professional development: We support your growth with opportunities like conferences, courses, and speaking engagements.
• Team events: Connect with your colleagues through retreats and team-building activities.
• Equipment: Start strong with a company-provided laptop and the tools you need to succeed.

Location:

Ideal candidates are based in Vancouver. We may consider those based remotely in Canada on a case-by-case basis. 

Compensation:

Base salary range $90,000-120,000 CAD, plus equity. This range is based on Vancouver, BC. Actual compensation is determined on a case-by-case basis and takes into account experience level and skillset.