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Full-Time

Senior Category Manager

General Merchandise and Health & Beauty Care

Updated on 9/4/2024

Weee!

Weee!

501-1,000 employees

Online marketplace for Asian and Hispanic groceries

Food & Agriculture
Consumer Goods

Compensation Overview

$135k - $160kAnnually

+ Bonus + Incentives + Equity

Senior, Expert

Downey, CA, USA

Category
Business Development
Business & Strategy
Required Skills
Sales
Communications
Mergers & Acquisitions (M&A)
Marketing
Data Analysis
Requirements
  • Bachelor’s degree in Business Administration, Marketing, or a related field; MBA preferred
  • 7+ years of experience in category management, merchandising, or a related role, with a focus on GM/HBC
  • Proven experience in leading and developing high-performing teams
  • Strong strategic thinking and analytical skills, with a track record of driving category growth.
  • Excellent communication and presentation skills, with the ability to influence senior stakeholders.
  • Demonstrated ability to collaborate effectively across functions and drive cross-functional projects.
  • Proficiency in using data and analytics to drive business decisions and performance improvements
Responsibilities
  • Formulate and execute a comprehensive assortment and growth strategy for the GM/HBC category
  • Establish clear goals and identify growth opportunities across platforms, market segments, and emerging trends
  • Drive the promotion operations to achieve category growth objectives
  • Build and nurture a high-performing team of category buyers
  • Provide coaching and guidance on vendor management, pricing, and promotions to help the team set and achieve short and long-term goals, and growth milestones
  • Monitor performance metrics to ensure alignment with operations, vendors, and sales target
  • Lead the category team to expand category presence through strategic business operations, promotions, and pricing.
  • Oversee the GM&HBC taxonomy and assortment planning for both owned and marketplace businesses
  • Work with cross-functional teams (i.e. Data, Search, Product Ranking, Product Growth, Merchandising, Marketing & Category Owners, etc) on category ranking and display on different ethnic storefronts to provide our customers with a best-in-class customer shopping experience and drive new customer acquisition and retention.
  • Ensure alignment and integration of category strategies with broader company objectives and initiatives.

Weee! is an online grocery platform that specializes in providing Asian and Hispanic groceries to customers in North America. The platform allows users to shop for a wide range of products, including snacks, beverages, cosmetics, and health items, sourced from various countries such as China, Mexico, Korea, Japan, Taiwan, Hong Kong, Thailand, and Vietnam. Customers can access the service through a website or mobile apps available on iOS and Android. Weee! stands out from its competitors by offering free delivery and no additional fees, making it an attractive option for price-sensitive shoppers. The company focuses on sourcing high-quality and fresh products directly from suppliers, ensuring competitive pricing. Weee! aims to enhance the shopping experience with dedicated delivery and customer service teams, positioning itself for growth in the ethnic grocery market.

Company Stage

Series E

Total Funding

$863.9M

Headquarters

Fremont, California

Founded

2015

Growth & Insights
Headcount

6 month growth

6%

1 year growth

18%

2 year growth

31%
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Simplify's Take

What believers are saying

  • Weee!'s recent $425 million Series E funding led by SoftBank Vision Fund 2 positions it for significant growth and market expansion.
  • The company's customer base is rapidly growing, with a 150% increase in monthly active users year over year, indicating strong market demand.
  • Partnerships with brands like Everyday People Coffee & Tea enhance product diversity and customer appeal.

What critics are saying

  • The competitive landscape of the e-grocery market is fierce, with giants like Amazon and Walmart potentially eroding Weee!'s market share.
  • Maintaining the promise of zero fees and free delivery could strain financial resources, especially as the company scales.

What makes Weee! unique

  • Weee! focuses exclusively on Asian and Hispanic groceries, a niche market underserved by major e-commerce giants like Amazon and Walmart.
  • The company offers zero fees and free delivery, a significant value proposition that sets it apart from competitors who often charge for these services.
  • By sourcing directly from suppliers in various countries, Weee! ensures high-quality and fresh products, maintaining competitive pricing.