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Digital Media Buyer
Posted on 6/21/2022
United States
Experience Level
Desired Skills
Data Analysis
Facebook Ads
Google AdWords
Google Analytics
Lead Generation
Social Media
  • Supporting the execution of marketing solutionsacross a variety of media channels, including placingmedia buys and setting up campaigns,with primary focus on digital channels (Paid Search, Display, Social Media,Programmatic,etc.);experience withtraditional/othermediaplacements(TV, Radio, Print,OOH,OTT) is preferred
  • Managing day-to-day media buyingoptimizationsprocess and vendor relationshipsformultipleselect clients
  • AssistingtheDirector, Media Servicesin managing client budgets and media billing
  • Monitoringadcampaigns for performance, ensuring campaigns are pacing accordingly, managing spend, optimizing and troubleshooting campaigns, creating insights aboutperformance, making updates accordingly, and flagging potential issues toMedia and Account management
  • Analyzing information to bring forward insights, results, and suggest optimizations (e.g.keyword research, ad copy testing, bid management tactics) and testing scenarios to ensure optimal return on client's advertising investment
  • Providing business analysis to identify risks and opportunities related to lead generation, media optimization, conversion rates and application yield rates
  • Establishing and maintaining expert knowledge of the latest innovations and opportunities impacting SEM, display,socialmedia,and the overall digital marketing landscape
  • Bachelor's degreein marketing,business,or related field;or equivalent experience
  • At least 2years of media buying/planningexperience in an agency or client in-house media department with focus on digital media
  • Experience managing a wide range of media budgetsacross clients, from $150k to $1M+ annually
  • Experience in B2Cmarketing campaigns with varying objectives, including but not limitedtoawareness, lead generation, demand generationand remarketing
  • Strongknowledgeand work experience directly inmediaad platforms andperformance tools, includingGoogleAds, Facebook Ads Manager, Google Analytics, andother media management tools
  • Fluent understanding of all aspects of paid media advertising, media strategy and standard mediaKPImeasurements
  • Strong analytical skills, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations as part of forecasted outcomes/implications
  • Independent, self-starter with strongaccountability,prioritization, project management and coordination skills; and ability to excel in a fluid, cross-functional team environment
  • Experiencein Microsoft Excel and PowerPoint
  • Strong critical thinking, project management andtime managementskills
  • Experiencein higher education industry
  • Basic understanding of CRM,Marketing Automationand Data Analysis (Salesforce products, MicrosoftPowerBI, etc.)tools and reporting
  • Current certifications in Google Ads and Facebook Ads Media Buying (or willing to get certified in both in first 60 days)

201-500 employees

Global educational technology solution
Company Overview
Blackboard's mission is to advance learning with the world's education community, so that all learners, educators and institutions can realize their goals today and prepare for tomorrow.