Full-Time

Ad Operations Manager

Smadex

Smadex

201-500 employees

Mobile-first programmatic advertising DSP platform

No salary listed

Berlin, Germany

Hybrid

Hybrid work is based in Berlin, London, or Barcelona; periodic visits to the Barcelona headquarters may be required.

Category
Operations & Logistics (1)
Required Skills
Machine Learning
Data Analysis
Excel/Numbers/Sheets

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Requirements
  • At least 5 years of experience in ad technology or ad operations, including direct ownership of troubleshooting and campaign strategy for a client portfolio.
  • Experience scaling a function through company growth and optimizing processes.
  • Hands-on experience with programmatic demand-side platforms.
  • A data-driven approach leveraging statistical reasoning and expertise in Microsoft Excel.
  • Business-level English communication skills, both verbal and written.
  • Experience formally mentoring and training junior campaign managers or analysts.
  • Familiarity with EMEA markets and cross-office stakeholder coordination.
  • Current legal right to work in the United Kingdom or European Union based on the chosen location; a valid work permit is required.
Responsibilities
  • Mentor and train campaign managers and analysts, run hands-on sessions, foster two-way feedback, and evolve operational processes.
  • Serve as the senior point of contact for complex troubleshooting in coordination with the team and cross-functional teams.
  • Use statistical reasoning and incrementality thinking to drive operational decisions.
  • Translate complex operational problems into clear, actionable reporting for Account Management and other teams.
  • Represent Ad Operations across departments and resolve operational friction proactively.
  • Own technical and operational risk mitigation, troubleshooting, and budget protection as the senior escalation point.

Smadex is a mobile-first programmatic advertising platform that runs performance, direct response, and brand campaigns across in-app environments, mobile web, and Connected TV. It uses machine learning-assisted bidding to pick the best mix of creatives, audiences, and price in real time, processing over a million bid requests per second. It provides first- and third-party data targeting, fraud protection, brand safety, multi-dimensional reporting, and supports banners, interstitials, and video with integrations to AppsFlyer and Adjust. Offered via self-serve or managed accounts with a minimum budget and a percentage fee, including dCPM options; since 2018 it has been part of Entravision's Headway unit to broaden scale and reach, helping advertisers improve user acquisition, retention, and ROAS while protecting brand safety.

Company Size

201-500

Company Stage

Seed

Total Funding

$940K

Headquarters

Barcelona, Spain

Founded

2011

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Simplify Jobs

Simplify's Take

What believers are saying

  • Entravision ATS revenue jumped 204% to $154.55 million in Q1 2026.
  • Smadex officially expanded into LatAm on March 17, 2026, opening new demand.
  • May 2026 Smadex guides and CTV events signal active pipeline generation and product momentum.

What critics are saying

  • Entravision carried $162.2 million debt on March 31, 2026, constraining Smadex investment.
  • Q1 2026 restructuring cut about 5% of media workforce and shut six facilities.
  • Smadex depends on partners like OpenGlass and inventory sellers; supply loss would cripple performance CTV.

What makes Smadex unique

  • Smadex runs AI-driven mobile and CTV DSP buying for CPA, ROAS, and LTV.
  • March 2026 OpenGlass partnership gave Smadex programmatic CTV Pause Ads with QR conversion.
  • Phil Gontier’s December 2022 CRO hire strengthened global commercial reach across apps, games, and brands.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Professional Development Budget

Hybrid Work Options

Employee Referral Bonus

Growth & Insights and Company News

Headcount

6 month growth

30%

1 year growth

30%

2 year growth

30%
Business of Apps
Mar 24th, 2026
Smadex unveils unique CTV Pause Ads via OpenGlass partnership.

Smadex unveils unique CTV Pause Ads via OpenGlass partnership. Partner Post - Smadex Transparent DSP engineered for growth Posted: March 24, 2026 Smadex, a leading AI-driven growth engine for mobile and CTV, has partnered with OpenGlass to provide mobile app and gaming advertisers with direct, programmatic access to highly sought-after CTV Pause Ad inventory. By leveraging OpenGlass technology, Smadex is transforming the pause screen from a static holding state into a high-impact and high-attention advertising opportunity. For mobile app and gaming developers, this non-intrusive format represents a unique and extended linger time - ideal to test QR code integration, enabling users to seamlessly bridge their engagement from the television screen to conversion on their mobile device. To elevate the user experience, these ads utilise Subtle Motion, such as flickering candlelight, drifting clouds, water ripples, or a call to action to create a premium, atmospheric presence that draws the eye without disruption. "We are solely focused on driving measurable performance for the app economy, and that means finding the most effective ways to combine the high-impact of the big screen with direct conversion on the small screen," said Phil Gontier, CRO at Smadex. "30 second CTV ads limit a viewer's ability to engage with a QR code, whereas a Pause Ad is an ideal creative playground to test QR codes to drive conversion. We are therefore thrilled to partner with OpenGlass, allowing our advertisers to test and scale a unique and powerful format to acquire high-value installs." Because the screen remains stable and the viewer is in control, it serves as a frictionless "performance bridge", allowing users to transition from the television to a mobile app download or re-engagement on their mobile device... "The future of CTV isn't just more ads; it's better, non-interruptive moments," said Jason Higgins, Co-Founder of OpenGlass. "Our Pause Ads have proven incredibly successful at driving direct, attributable revenue. We believe the mobile gaming and app ecosystem is perfectly positioned to capitalise on this format. Partnering with a mobile and CTV performance powerhouse like Smadex allows us to bring this high-attention inventory to the world's top app developers, and we are excited to see the results they will drive." You can find Jason Higgins live on stage at CTV Live! in New York this Thursday, March 26th. For more details on the session and to view the full event agenda, visit the official event page at ctvlivenewyork2026.splashthat.com. CTV Pause Ads are available to Smadex clients immediately. For more information on how to integrate Pause Ads into your next campaign, contact your Smadex account manager or visit Smadex's website.

iGaming Business
Oct 1st, 2025
Beating the Odds: The Latest iGaming Growth Guide promises to help boost player LTV

Smadex, a leading programmatic DSP, has partnered with measurement leader Singular and market intelligence platform MobileAction to release Beating the Odds: The Latest iGaming Growth Guide.

MARKETECH APAC
Jul 9th, 2025
From scale to substance: How Exness cut acquisition costs with deep funnel strategy

With performance marketers under pressure to prove value beyond installs, Exness, a global multi-asset broker, partnered with Smadex to shift its acquisition strategy from scale to substance, targeting quality traders with measurable lifetime value.

Business of Apps
Apr 10th, 2025
Navigate the CTV shift with smarter strategy, sharper targeting and standout creatives

Smadex has released the CTV Guide - an actionable resource designed to help brands and advertisers tap into the full potential of CTV.

Steel Media Ltd
Apr 8th, 2025
The Smadex Connected Tv Guide: A Must-Read For Any Marketer

Stay InformedGet Industry News In Your Inbox…Sign Up Today. The mobile app market is fiercely competitive. Standing out and reaching the right users requires innovative strategies and a keen understanding of where your audience spends their time. Increasingly, that time is being spent in front of their Connected TVs (CTV), unlocking a massive audience reach opportunity. Smadex, AppsFlyer, and Nexxen joined forces to create a comprehensive CTV guide for mobile app marketers, whether they are looking to boost brand awareness or drive user acquisition