As a Senior Product Strategy Lead, you will help senior marketing leaders at large companies solve their most pressing problems through our cutting edge software platform. You will use your expertise in digital marketing, eCommerce, and new customer acquisition to develop strategies that provide a meaningful source of revenue for our clients and maximize WKND Platform performance.

Day-to-day, you will work collaboratively with account managers to create and polish email & SMS strategy & tactics. You will also work hand in hand with our Product team to ensure that the WKND Platform evolves in step with client goals.

Additionally, you will be tasked with analyzing client data and developing new tests in order to expand upon our best practices and building out internal and customer-facing strategy documentation and training.

The ideal candidate is a strong leader and industry expert looking to directly impact the digital marketing strategy of some of the top brands in the world. They are adept at explaining complex concepts to others, takes immediate personal ownership over the role, and thrives in a fast-paced environment. 

Responsibilities:

• Work in collaboration with product managers, providing them with expertise on the digital marketing space, customer acquisition strategies, and the Wunderkind platform. 
• Utilize client website data to recommend uses of Wunderkind technology that will drive the highest revenue impact and address customer goals. 
• Keep track of expectations provided during the sales process to ensure that we meet the expectations of our clients. 
• Analyze data for the strategies you recommended and use that data to generate suggestions for further testing. 
• Generate ideas to further the strategic use of the Wunderkind platform in a way thats practical, scalable, and drives real value for our clients.
• Coach account managers on Wunderkind strategy during new hire onboarding, formal ongoing trainings, and during strategy sessions or one-o consultations.
• Collaborate with Product team to prioritize high impact features and functionalities for current and future products 
• Act as point of escalation for strategy conversations with clients 

Desired Skills & Experience:

• Strong critical thinking, consultative, and analytical abilities. 
• Strong communication skills and EQ; you enjoy building relationships internally and with clients. 
• Comfortable interpreting and communicating advanced performance metrics relating to digital marketing campaigns. 
• Storytelling with data 
• Experience working with Fortune 500 companies. 
• Experience developing, executing, and analyzing A/B tests 
• Strong creative ideation & iteration — you are able to build upon and improve the ideas of others as well as come up with new ideas that are both effective and scalable. 
• Proactive and energetic attitude with the desire to be a key player on a results-oriented team. 
• Demonstrated success in fast-paced and demanding environments; you relish adversity and overcoming obstacles. 
• Advanced digital marketing background directly managing CRM, new customer acquisition, and/or conversion optimization initiatives is a plus.

On the fence? Apply anyway! We know that imposter syndrome can get in the way of meeting incredible candidates, and don’t want it to get in the way of meeting you!

Learn More About Our Company, Culture and 5 Core Values: 

DRIVE UNDENIABLE PERFORMANCE: 

• Wunderkind is a leading performance marketing engine that delivers tailored experiences at scale
• Digital businesses use Wunderkind to remember who users are better than ever before, allowing them to deliver high-performing, one-to-one messages on websites, through emails and texts, and in ads at a scale that’s not otherwise possible. 

COME HUNGRY:

• Driving $1.2 billion dollars annually in revenue for top eComm brands including Hugo Boss, Cole Haan, Fender, Rag & Bone, Gucci and more 
• Incredible growth and promotion opportunities for top performing employees whether it be a leadership track or building out your own unique specialities 

CARRY EACH OTHER:

• Unwavering commitment to culture, community, office events, and DEI initiatives
• Fully stocked snacks, beverages, and weekly sandwich bar or catered lunch
• Exceptional management training programs and internal opportunities for 1:1 Performance Acceleration Coaching

BOUNCE BACK:

• Company support and flexibility through all professional, personal, political, and world news and development 
• Generous work life balance with 20 days PTO, 1 floating holiday, 14 National Holiday closures, Summer Fridays, 2 weeks of Newly-Wed PTO, Maternity & Paternity leave offerings

RESPECT PEOPLE, PRIVACY, IDEAS: 

• Proud to be an equal opportunity and safe workplace 
• Strongly committed to equal employment opportunities for all races, colors, ancestries, national origins, marital statuses, age, citizenship, disabilities, genders or gender identities, or Veteran status

The base salary range for this role is $150,000 to $175,000. Actual compensation packages are based on several factors that are unique to each specific candidate; including but not limited to skill set, depth of experience, applicable certifications, and geographic work location. This may vary depending on living location and market rate.