Full-Time

Product Marketing Director

Acquisition

Posted on 1/13/2025

Warner Bros.

Warner Bros.

5,001-10,000 employees

Produces and distributes movies and TV shows

Compensation Overview

$110.3k - $204.9k/yr

+ Annual Bonus + Short-term Incentives + Long-term Incentives + Program-specific Awards

Senior, Expert

New York, NY, USA + 1 more

More locations: Atlanta, GA, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Google AdWords
Data Analysis
Requirements
  • 8+ years of experience in digital marketing, growth marketing, or product marketing ideally within a B2C subscription-based business or model, with a track record of success.
  • Strong track record in paid media (Google Ads, Facebook Ads Manager), analytics tools, and A/B testing.
  • 3+ years of leading a team. Ability to hire, train and lead a team of marketers, providing growth and mentorship.
  • Strong project management skills with the ability to prioritize multiple tasks, maintain a detail-oriented approach and consistently meet deadlines in a cross-functional work environment.
  • Ability to use data to inform decisions with experience analyzing customer journeys, using attribution models, and optimizing acquisition funnels.
  • Excellent planning and problem solving, with the ability to evaluate and resolve challenges.
  • Deep understanding of customer acquisition funnels, user behavior, and subscription models with a passion for consumers.
Responsibilities
  • Lead and execute a comprehensive customer acquisition strategy across paid and owned channels (i.e., paid search, paid social, audio, email, newsletters, etc).
  • Ensure that paid and owned channels are delivering against subscription goals.
  • Identify and explore growth opportunities for testing into new channels, including emerging platforms and technologies to drive incremental subscriber growth.
  • Lead the day-to-day management and optimization of acquisition campaigns, ensuring budget allocation and continuous improvement in cost per acquisition (CPA) metrics.
  • Closely collaborate with creative and brand teams on campaign development to ensure that campaign assets are in line with Growth goals and are delivered on time and on budget.
  • Develop the media strategy, test aggressively and scale initiatives to drive awareness, consideration and conversion.
  • Manage any affiliate or in-kind inventory to leverage partnerships where possible.
  • Continuously analyze and report on campaign performance data, identifying trends to provide actionable insights that inform ongoing optimization.
  • Closely collaborate with product management team to ensure that marketing strategy and roadmap aligns with product priorities and to develop and own a robust testing roadmap aimed at optimizing acquisition growth.
  • Collaborate with product, creative, and design teams to optimize landing pages, funnels, and user experience to increase conversion rates.
  • Work with cross-functional leaders to establish KPIs and set conversion goals that ladder into the product strategy and remain grounded in a marketing vision.
  • Spearhead monthly subscription forecasting in conjunction with Finance, Data Analytics, Product and the wider team.
  • Manage assigned budget ensuring efficient use of funds, achieving desired customer acquisition costs (CAC), and maximizing overall marketing ROI.
  • Partner closely across the Growth Marketing, DP&S, and broader Warner Bros. Discovery teams as necessary to ensure alignment, buy-in, and execution excellence.
  • Build and manage a small team of performance marketers that are passionate about marketing from a customer-centric approach.
Desired Qualifications
  • Experience within a news environment a plus.

Warner Bros. produces and distributes a wide range of entertainment content, including movies, TV series, and digital media. The company has a vast library of popular titles such as "Fury of the Gods," "Black Adam," and "Friends," which are available for purchase or streaming on platforms like HBO Max. Warner Bros. generates revenue through box office sales, digital and physical media sales, licensing deals, and streaming subscriptions. Unlike many competitors, Warner Bros. owns a rich portfolio of intellectual property, allowing it to monetize content across various channels and formats. The company's goal is to maintain its position as a leading player in the global entertainment market by leveraging its diverse revenue streams and extensive catalog.

Company Size

5,001-10,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Burbank, California

Founded

1918

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for immersive experiences boosts Warner Bros.' revenue potential.
  • Interactive AR experiences like Batman AR expand Warner Bros.' market reach.
  • Generative AI in sports broadcasting offers new opportunities in sports media.

What critics are saying

  • AI reliance may lead to intellectual property disputes and ethical concerns.
  • AR experiences could face user privacy and data security challenges.
  • Branded food products expose Warner Bros. to food safety and reputation risks.

What makes Warner Bros. unique

  • Warner Bros. owns a vast library of iconic films and TV shows.
  • The company leverages AI to create immersive experiences like 'The Wizard of Oz' at Sphere.
  • Warner Bros. collaborates with diverse industries, enhancing its brand through unique partnerships.

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Benefits

Health Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

Paid Holidays

Wellness Program

Company News

VM Virtual Machine
Apr 9th, 2025
'The Wizard of Oz at Sphere' Will Use AI and Advanced Computing to 'Reimagine' 1939 Classic

Following last week's announcement that "The Wizard of Oz" is coming to the Las Vegas Sphere, the team behind the Sphere, in partnership with Warner Bros.

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Apr 9th, 2025
Immersive Gamebox and Warner Bros. Launch Interactive Batman AR Experience Globally

Immersive Gamebox has partnered with Warner Bros.

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In the build-up to the opening round of the 2025 UCI Mountain Bike World Series in Brazil, Warner Bros.

Stock Titan
Apr 4th, 2025
SPHERE STUDIOS ANNOUNCES TWO NEW EXPERIENCES IN PRODUCTION

The Wizard of Oz at Sphere, opening August 28, 2025, will transform the 1939 classic into an immersive experience through a collaboration with Warner Bros.

INACTIVE