Full-Time

Product Marketing Director

Acquisition

Posted on 1/13/2025

Warner Bros.

Warner Bros.

5,001-10,000 employees

Produces and distributes movies and TV shows

Compensation Overview

$110.3k - $204.9k/yr

+ Annual Bonus + Short-term Incentives + Long-term Incentives + Program-specific Awards

Senior, Expert

New York, NY, USA + 1 more

More locations: Atlanta, GA, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Google AdWords
Data Analysis
Requirements
  • 8+ years of experience in digital marketing, growth marketing, or product marketing ideally within a B2C subscription-based business or model, with a track record of success.
  • Strong track record in paid media (Google Ads, Facebook Ads Manager), analytics tools, and A/B testing.
  • 3+ years of leading a team. Ability to hire, train and lead a team of marketers, providing growth and mentorship.
  • Strong project management skills with the ability to prioritize multiple tasks, maintain a detail-oriented approach and consistently meet deadlines in a cross-functional work environment.
  • Ability to use data to inform decisions with experience analyzing customer journeys, using attribution models, and optimizing acquisition funnels.
  • Excellent planning and problem solving, with the ability to evaluate and resolve challenges.
  • Deep understanding of customer acquisition funnels, user behavior, and subscription models with a passion for consumers.
Responsibilities
  • Lead and execute a comprehensive customer acquisition strategy across paid and owned channels (i.e., paid search, paid social, audio, email, newsletters, etc).
  • Ensure that paid and owned channels are delivering against subscription goals.
  • Identify and explore growth opportunities for testing into new channels, including emerging platforms and technologies to drive incremental subscriber growth.
  • Lead the day-to-day management and optimization of acquisition campaigns, ensuring budget allocation and continuous improvement in cost per acquisition (CPA) metrics.
  • Closely collaborate with creative and brand teams on campaign development to ensure that campaign assets are in line with Growth goals and are delivered on time and on budget.
  • Develop the media strategy, test aggressively and scale initiatives to drive awareness, consideration and conversion.
  • Manage any affiliate or in-kind inventory to leverage partnerships where possible.
  • Continuously analyze and report on campaign performance data, identifying trends to provide actionable insights that inform ongoing optimization.
  • Closely collaborate with product management team to ensure that marketing strategy and roadmap aligns with product priorities and to develop and own a robust testing roadmap aimed at optimizing acquisition growth.
  • Collaborate with product, creative, and design teams to optimize landing pages, funnels, and user experience to increase conversion rates.
  • Work with cross-functional leaders to establish KPIs and set conversion goals that ladder into the product strategy and remain grounded in a marketing vision.
  • Spearhead monthly subscription forecasting in conjunction with Finance, Data Analytics, Product and the wider team.
  • Manage assigned budget ensuring efficient use of funds, achieving desired customer acquisition costs (CAC), and maximizing overall marketing ROI.
  • Partner closely across the Growth Marketing, DP&S, and broader Warner Bros. Discovery teams as necessary to ensure alignment, buy-in, and execution excellence.
  • Build and manage a small team of performance marketers that are passionate about marketing from a customer-centric approach.
Desired Qualifications
  • Experience within a news environment a plus.

Warner Bros. produces and distributes a wide variety of entertainment content, including movies, TV series, and digital media. The company has a large library of well-known films and shows, such as "Fury of the Gods," "Friends," and "The Matrix Resurrections," which are available for purchase or streaming on platforms like HBO Max. Warner Bros. generates revenue through box office sales, media sales, licensing deals, and streaming subscriptions, allowing them to monetize their content in multiple ways. Unlike many competitors, Warner Bros. has a diverse portfolio of intellectual property that they leverage for merchandise and video games, maximizing the value of their content. The company's goal is to maintain its position as a leading entertainment provider by serving a global audience and ensuring a steady flow of income through various channels.

Company Size

5,001-10,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Burbank, California

Founded

1918

Simplify Jobs

Simplify's Take

What believers are saying

  • 'Sinners' success highlights potential in the profitable horror film niche.
  • Interactive Batman AR experience opens new monetization avenues in gaming.
  • Partnerships with brands like Salomon create new revenue streams.

What critics are saying

  • High expectations from 'Sinners' success could lead to financial pressure.
  • AI reliance may pose creative and technical challenges for projects.
  • Global interactive launches require significant investment, posing financial risks.

What makes Warner Bros. unique

  • Warner Bros. owns a vast library of iconic films and TV shows.
  • The company leverages cross-industry collaborations to enhance brand visibility.
  • Warner Bros. capitalizes on immersive and AI-driven content trends.

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Benefits

Health Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

Paid Holidays

Wellness Program

Company News

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Apr 20th, 2025
Minecraft Builds Big as Sinners Debuts Strong at $61M

Additionally, Warner Bros launched Sinners, directed by Ryan Coogler, across 71 international markets.

Forbes
Apr 19th, 2025
Buzzy Film ‘Sinners’ Thrives At Box Office As Movie Boasts Near-Perfect Rotten Tomatoes Score

Topline. “Sinners,” a new horror film starring Michael B. Jordan in a dual role, made nearly $20 million on its first day in theaters Friday and is on track to surpass expectations at the box office this weekend as critics and social media rave about one of this year’s best-reviewed movies. Michael B. Jordan plays a dual role in "Sinners." (Photo by Dia Dipasupil/Getty Images)Getty Images Key Facts

Ukrun Chat
Apr 18th, 2025
Salomon partners with Warner Bros. Discovery

Salomon has partnered with Warner Bros.

VM Virtual Machine
Apr 9th, 2025
'The Wizard of Oz at Sphere' Will Use AI and Advanced Computing to 'Reimagine' 1939 Classic

Following last week's announcement that "The Wizard of Oz" is coming to the Las Vegas Sphere, the team behind the Sphere, in partnership with Warner Bros.

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Apr 9th, 2025
Immersive Gamebox and Warner Bros. Launch Interactive Batman AR Experience Globally

Immersive Gamebox has partnered with Warner Bros.

INACTIVE