Simplify Logo

Full-Time

Growth Manager

Velocity Team

Posted on 8/30/2024

Sumo Logic

Sumo Logic

501-1,000 employees

Cloud-based data analytics and security platform

Data & Analytics
Cybersecurity
Enterprise Software

Compensation Overview

$95k - $128kAnnually

+ Bonus + Commission + Equity Awards

Junior, Mid

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Sales
Data Science
SEO
Marketing
Data Analysis
Google Analytics
Requirements
  • Bachelor’s degree in Data Science, Marketing, Business, or related field.
  • 2+ years of relevant experience in PLG, growth marketing, digital marketing, product led sales or related roles, preferably in a technology-driven environment.
  • Proven track record of driving user acquisition, engagement, and retention through innovative growth strategies and tactics.
  • Strong analytical skills with experience in data analysis and interpretation, including proficiency in Google Analytics or similar tools.
  • Proficiency in digital marketing channels and techniques, including SEO, SEM, social media, email marketing, and content marketing.
  • Experience with A/B testing and experimentation methodologies, with a focus on data-driven decision-making.
  • Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
Responsibilities
  • Design and Execute on Sumo Logic’s Product-Led Growth (PLG) Strategy: execute on the Company’s growth marketing strategy, focused on additional traffic generation, user/customer acquisition, engagement, and retention for our Log Analytics products.
  • Drive Product Trials: work closely with product and marketing teams to identify opportunities that will lead to the maximum number of successful customer trials.
  • Refine Product-Market Fit: collaborate closely with inside sales, product management and user experience teams to understand user needs and drive product enhancements that align with customer requirements.
  • Data Analysis: identify and report on trends/insights, performance, and opportunities for additional optimization.
  • Experimentation and Testing: establish and monitor the key growth metrics and work across the different functions in creating viral growth initiatives - including but not limited to helping to identify areas for A/B testing, GPT prompts, and multivariate experiments.
  • Drive Retention and Engagement: implement strategies to enhance user engagement and retention - including providing feedback to marketing campaigns, personalized messaging, and product optimization.
  • Cross-Functional Collaboration: Work closely with cross-functional teams, including marketing, product, sales, and customer success, to drive alignment and ensure cohesive execution of growth initiatives.
  • Relentlessly Self-Educate: Ravenously consume PLG experiences, AI tools and emerging technologies with a test-and-learn first adopter mindset. Constantly looking for formal training and life experiences that can be applied to the team environment.

Sumo Logic provides data analytics and security tools that help businesses collect, analyze, and visualize large datasets. Their cloud-based platform allows medium to large enterprises to access services over the internet, making it flexible and scalable. Operating on a subscription model, clients pay a recurring fee based on their service level and data usage. The goal is to enable businesses to operate more efficiently and securely in a data-driven world.

Company Stage

Series G

Total Funding

$439.1M

Headquarters

Redwood City, California

Founded

2010

Growth & Insights
Headcount

6 month growth

2%

1 year growth

-2%

2 year growth

-12%
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Simplify's Take

What believers are saying

  • Recognition as a Challenger in the Gartner Magic Quadrant for SIEM highlights Sumo Logic's growing influence and credibility in the cybersecurity market.
  • Innovations like the MITRE ATT&CK Threat Coverage Explorer and Flex Licensing demonstrate Sumo Logic's commitment to continuous improvement and customer-centric solutions.
  • Strategic executive appointments and partnerships, such as with RSI Security, indicate strong leadership and collaborative potential for future growth.

What critics are saying

  • The competitive landscape in data analytics and cybersecurity is intense, with major players like Splunk and Datadog posing significant threats to market share.
  • Rapid technological advancements and the need for constant innovation may strain resources and lead to potential operational challenges.

What makes Sumo Logic unique

  • Sumo Logic's cloud-based platform offers unparalleled scalability and flexibility, allowing clients to access data analytics and security tools from anywhere without the need for on-premise installations.
  • Their subscription-based model ensures a steady revenue stream and predictable budgeting for clients, unlike competitors with more variable pricing structures.
  • Sumo Logic's focus on integrating AI and automation into their Cloud SIEM solution provides a unique edge in threat detection and remediation, setting them apart from traditional security solutions.

Benefits

Competitive base salary + bonus + RSU's

Unlimited PTO + 12 company holidays + 4 quarterly wellness days

100% remote or in office

Employee stock purchase plan- ESPP

Medical, Dental, Vision

Paid Parental leave

INACTIVE