Director of Growth Marketing

What you'll be doing:

• Maximize Budget and ROAS
• Own a multi-million-dollar budget (CAD 8–10 million) across paid channels (Search, Display, Social, Affiliates, etc.)
• Scale campaigns strategically while fiercely protecting ROI and hitting specific ROAS targets
• Embrace budget constraints or shifting targets as an exciting challenge, not an excuse


• Holistic Channel Integration
• Develop strategies to align paid channels into one cohesive funnel, ensuring customers enjoy a seamless journey no matter where they encounter us
• Monitor cross-channel user touchpoints and session data to refine targeting and messaging for higher conversion


• B2B2C Advisory and Collaboration
• Serve as a growth consultant to B2B2C partners, sharing best practices, experimentation insights, and data-driven recommendations
• Help partners scale effectively, leveraging PolicyMe’s strategies to reach broader audiences


• Customer-Centric Approach
• Dig into product and customer data, listen to calls, and champion customer needs above any single channel or tactic
• Tailor go-to-market strategies to different buyer personas, ensuring marketing decisions are driven by genuine customer insights


• Strategic Experimentation
• Design rapid experiments, analyze performance, and iterate to push boundaries on what’s possible
• Keep a special focus on Search (SEM) while remaining open to emerging channels


• Team Leadership & OKRs
• Set clear team and individual OKRs, maintaining a consistent cadence of accountability and performance reviews
• Be a true “player-coach,” guiding strategic decisions while diving into the details when necessary
• Foster a “hands-on” culture of continuous improvement, ensuring everyone takes ownership


• Brand & Performance Synergy
• Approach every initiative as a reflection of PolicyMe’s brand—never sacrificing long-term trust for short-term wins
• Balance immediate sales impact with brand awareness to build sustainable growth


• Start-up Grit & Agility
• Work efficiently in a fast-changing, often chaotic environment
• Pivot quickly when conditions change, seizing opportunities and solving challenges without assigning blame
• Stay motivated by the hustle, showing a willingness to grind and solve problems head-on

What we're looking for:

• 6-8+ years of growth/digital marketing experience with a strong focus on performance marketing and managing multi-million-dollar budgets (CAD 8–10 million+)
• 3+ years of experience leading high-performing marketing teams, setting OKRs, and driving accountability
• ROI- and ROAS-focused mindset, with a “small budget” mentality for every dollar
• Expertise in Search Marketing (SEM) plus proficiency in other performance channels
• Solid analytics skills: comfortable with GA4, GTM, Looker, and similar tools
• Player-coach mentality: equally skilled at strategy and in-the-weeds execution
• Customer-focused outlook: understanding the product, listening to customers, and adapting strategies accordingly
• Lifelong learner who actively stays current with new marketing channels, analytics methods, and growth frameworks
• Entrepreneurial spirit: thrives in a startup environment and is motivated by building something from the ground up


Reports to: VP of Growth

Why join us:

• Generous PTO - 20 vacation days
• Access to stock options and a comprehensive benefits plan
• A remote-first team with company paid, in-person socials and the option to work from our Toronto-based office
• Resources to help your professional development, including an L&D budget, performance reviews twice a year and ongoing feedback to ensure you reach your highest potential
• Work with an empathetic, high-performing team in a flexible, results-oriented environment