Standards Marketing Strategy Manager

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Time Type:

BUILDING A WORLD CLASS TEAM STARTS WITH YOU

At the heart of CSA Group is a vision: making the world a better, safer, more sustainable place. It's been part of our mission for nearly one hundred years: from the first engineering standard for railway bridges developed in 1919, to more than 3,500 standards, codes & related products today.

Headquartered in Canada, with a global footprint of more than 30 labs and offices across Europe, Asia and North America, CSA Group tests, inspects and certifies a wide range of products - from every day househould items to leading edge technology-to meet exacting requirements for safety, performance and environmental impact.

Our employees take pride in making a difference in people's lives through the work that we do. We're looking for people like you to help make it happen.

Job Summary:

The Manager, Standards Marketing Strategy is responsible for leading the development and execution of marketing and communications strategies and plans for the portfolio that they will be responsible for, in alignment with the objectives of CSA Group’s Standards organization. This role also effectively leverages Marketing and Communications Centres of Expertise in the execution of their marketing strategies. An important component of this role will be to evaluate and analyze the results of their strategies, regularly report on results, build on success, adapt and optimize strategies. This role requires a strong understanding of CSA Group’s Standards organization and positioning. The ability to develop effective business relationships with senior executives in the Standards organization, sector directors, and other internal stakeholders, as well as marketing and communications professionals colleagues and external vendors, is critical to the success of the candidate.

Responsibilities:

Global Marketing Strategy Development and Execution

• Work closely with CSA Group’s Standards organization leaders to understand business goals and determine marketing needs. Develop marketing and communications strategy to address needs and help achieve business goals. Obtain agreement and buy-in into strategies with Standards leaders and establish key performance indicators to evaluate the success of the strategies.

• Properly brief and leverage expertise and POV of Marketing and Communications Centres of Expertise (COE) into potential tactical plans for strategies.

• Provide the necessary briefing, connection to appropriate subject matter expertise and project oversight of each campaign for the COE.

• Evaluate the success of the campaign, conducting post-mortem reviews and KPI analysis on a monthly basis. Determine which strategies are most efficient, effective and position CSA Group in the best manner possible.  

• Develop marketing strategies that fit within a designated budget and then manage the execution of the strategies within that budget.

• Develop detailed metrics dashboards using available analytics tools for multiple stakeholder communications.

• Communicate campaign analytics findings, test results and implementation decisions with various stakeholders from within the CSA Group leadership team.

Stakeholder relations

• Work closely with subject matter experts and leaders across the Standards organization (sector directors, managers, etc.) to understand and support achieving their business objectives. This involves understanding CSA Group’s standards organization, the Standards Development Organization (SDO) landscape and key issues facing our audiences across government, different industries and academia, developing both proactive and reactive marketing strategies and tactics.  

• Work with colleagues in the Marketing and Communications Centres of Expertise to devise the most impactful marketing and communications campaigns, leverage their expertise to the benefit of the campaign and the sectors and issues you are representing. This includes educating the Centres of Expertise about your stakeholders’ business objectives and providing fulsome and proper briefs that enable colleagues to contribute their expertise to their fullest capabilities.

General Management & Leadership

• Hires, manages, trains and provides clear performance expectations and objectives to any direct / indirect reports.

• Establishes career development plans and fosters continuous learning culture

• Supports Marketing and Communications leadership in providing reporting and analysis on the success of your campaigns and any other reporting required throughout the year

• Conducts performance evaluations, provides feedback, and coaches/mentors staff.

• Provides frequent recognition of success by making active use of the corporate recognition program.

• Supports Marketing and Communications’ leadership in developing a more collaborative and cohesive team.

Education & Experience:

• University degree or college diploma in marketing and communications or related field.

• Minimum of 7 years of experience in B2B marketing

• 3 to 5 years of people management experience.

• Proven ability to motivate a team and facilitate positive group morale.

• Ability to prioritize conflicting objectives, make decisions and solve problems with incomplete information and create order where apparent disorganization appears.

• Strong communication, negotiation, detail-orientation and planning skills.

• Executive presence with the ability to advise and gain approval from senior leadership and management teams.

• Proven relationship management ability with manager, peers, team, key stakeholders, vendors and customers.

• Ability to work “hands-on” as required to advance project goals and / or support business requirements.

• Able to compile and analyze performance data to develop metrics that support decision-making for resource allocation and subsequent campaigns.

CSA Group is an Equal Opportunity Employer and is committed to diversity, equity, and inclusion.  We prohibit discrimination and harassment of any kind based on any grounds stipulated by applicable laws. We are an organization where opportunities are based on skills and abilities, and differences are respected and valued.  Please contact us at [email protected] if you require accommodation in the interview process.