Marketing Manager
Programmatic Manager
Posted on 3/29/2024
Curaleaf

1,001-5,000 employees

Cannabis dispensary
Company Overview
Cannabis with Confidence. That’s their promise. They believe that to have complete confidence in Curaleaf, it’s not just about what they grow, but how they grow it, and who they impact along the way.
Consumer Goods

Company Stage

N/A

Total Funding

$955M

Founded

2010

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

1%

1 year growth

5%

2 year growth

32%
Locations
Stamford, CT, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Data Analysis
CategoriesNew
Brand & Creative Marketing
General Marketing
Growth & Marketing
Requirements
  • Proven experience in programmatic advertising, media buying, and campaign optimization.
  • Strong understanding of programmatic platforms, including DSPs, SSPs, and DMPs.
  • Proficiency in data analysis tools and platforms.
  • Excellent communication and collaboration skills.
  • Ability to thrive in a fast-paced, dynamic environment.
Responsibilities
  • Plan, implement, and optimize programmatic campaigns across various channels.
  • Work closely with creative teams to develop compelling ad creatives that align with programmatic strategies and optimize for engagement and conversion.
  • Conduct in-depth analysis of campaign performance and provide actionable insights for optimization.
  • Generate regular reports outlining key metrics, trends, and recommendations for campaign improvements.
  • Keep up-to-date with industry trends, programmatic technologies, and emerging advertising platforms to recommend and implement new strategies.