Full-Time

Brand Manager

Cresco Labs

Cresco Labs

1,001-5,000 employees

Cannabis and medical marijuana

Consumer Goods

Junior, Mid

Chicago, IL, USA

Required Skills
Sales
Marketing
Requirements
  • Bachelor's degree required.
  • Traditional CPG brand management experience, with 3+ years of experience in marketing.
  • Ability to manage complexity and thrive in environments with minimal process and structure.
  • Demonstrated success anticipating future business opportunities and developing strategies that address them proactively.
  • Experience working in matrixed environments and building productive, cross-functional teams that drive to specific goals.
  • Strong numerical and analytical skill set with ability to interpret quantitative data.
  • Exceptional project management and organizational skills are required.
  • Strong communication skills (exceptional listening skills, persuasive and professional communicator) are required.
  • Drives vision and purpose to rally action, support and optimism for the future of the business.
  • Entrepreneurial and team-oriented spirit.
  • Acts with a clear sense of ownership and accountability.
  • Genuine interest in and passion for the cannabis industry is required.
  • Must be 21 years of age or older to apply
  • Must comply with all legal or company regulations for working in the industry
Responsibilities
  • Develop, implement, and manage a clear brand marketing strategy for key Cresco Labs brands to set business up for both short-term and long-term success.
  • Lead the development of annual marketing plans distilling an insights-based situational assessment, identifying key strategic imperatives, and cascading to core tactical brand initiatives.
  • Collaborate with regional wholesale marketing and retail teams to develop and implement a strategic activation plan to establish brand awareness and product understanding, with clear KPIs and measurement plan.
  • Manage a channel strategy and key activations within those channels for the brands, including ecommerce, digital & social media, and earned media.
  • Analyze and report on sales metrics, market trends, competitive activity, consumer insights and other data to strengthen ongoing brand projects and strategy. Continuously evaluate business performance to inform short and long-term brand strategies.
  • Lead the expansion and commercialization of brands into new states, along with the cross-functional development of line extensions, incremental packaging improvements, and other new business opportunities.
  • Support test and learn initiatives to gain greater understanding of customer demands in a dynamic and changing marketplace.
  • Effectively brief and manage internal and/or external agency partners in service of the development and execution of brand communications and integrated marketing campaigns across all channels.
  • Serve as the key representative for the brands across the organization, and present brand strategies and plans to senior leadership and cross-functional partners.

Cresco Labs is on a mission to normalize, professionalize and revolutionize cannabis.

Company Stage

IPO

Total Funding

$367M

Headquarters

Chicago, Illinois

Founded

2013

Growth & Insights
Headcount

6 month growth

-4%

1 year growth

-8%

2 year growth

3%