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Full-Time

Product Analyst

Hybrid

Posted on 6/5/2024

Weedmaps

Weedmaps

501-1,000 employees

Online platform connecting cannabis consumers and businesses

Data & Analytics
Consumer Goods

Compensation Overview

$80k - $95kAnnually

Entry

Austin, TX, USA + 1 more

More locations: Irvine, CA, USA

Hybrid role requiring 2-3 days in the office at either Irvine, CA or Austin, TX.

Category
Product Analytics
Product
Required Skills
Data Science
SQL
Tableau
Data Analysis
Requirements
  • Minimum 1 year of experience analyzing data and driving actionable results ideally for a consumer-facing digital product
  • Fluency in SQL - ability to write code performing complex joins and aggregations across multiple, disparate data sources
  • Analytical thinker and structured problem solver
  • Strong background researching and manipulating complex and large data sets
  • Experience with data visualization tools (Tableau, Looker, etc)
  • Prior startup or tech world experience is a big plus
  • BA/BS degree or equivalent with specialization in Analytics, Data Science, Mathematics, Statistics, Engineering, or related field of study
Responsibilities
  • Analyze user flows and funnels and make recommendations to improve user conversion rates
  • Develop and execute event tagging and analytics strategy for new product releases, including A/B testing
  • Perform quantitative analysis, and present information to clearly communicate trends and values behind numerical data
  • Incorporate qualitative insights, and understand how customers interact with core products
  • Perform data quality audits, QA tags, identify data collection issues, suggest improvements and work to implement fixes
  • Build/maintain reports, dashboards, and metrics to monitor the performance of products and understand the customer experience
  • Develop documentation of use cases, tracking specs and QA results

Weedmaps connects cannabis consumers, patients, retailers, doctors, and brands through its online platform. It provides a directory of marijuana dispensaries, delivery services, and cannabis products, making it easy for users to find what they need. The platform allows users to search for specific products based on cannabinoids like CBD and THC, catering to different preferences. Weedmaps operates on a marketplace model, generating revenue from subscription fees paid by businesses that list their products and from advertising services. This approach not only supports the businesses but also offers consumers valuable information and educational content about cannabis. Additionally, Weedmaps provides tools for businesses, such as point-of-sale systems and compliance software, to help them operate efficiently. The goal of Weedmaps is to serve as a comprehensive resource in the cannabis industry, facilitating connections between consumers and businesses.

Company Stage

IPO

Total Funding

$325M

Headquarters

Irvine, California

Founded

2008

Growth & Insights
Headcount

6 month growth

2%

1 year growth

1%

2 year growth

-18%
Simplify Jobs

Simplify's Take

What believers are saying

  • Weedmaps' 'Best of Weedmaps' awards program highlights top-performing businesses, enhancing their visibility and credibility within the industry.
  • Partnerships with brands like Abstrax and media integrations with shows like 'The Freak Brothers' expand Weedmaps' influence and reach in the cannabis culture.
  • The platform's educational content and detailed product information empower consumers to make informed purchasing decisions, fostering customer loyalty.

What critics are saying

  • The rapidly evolving legal landscape of the cannabis industry could pose regulatory challenges for Weedmaps and its clients.
  • Intense competition from other cannabis marketplaces and local dispensaries may impact Weedmaps' market share.

What makes Weedmaps unique

  • Weedmaps offers a comprehensive directory of cannabis dispensaries, delivery services, and brands, making it a one-stop-shop for cannabis consumers and businesses.
  • The platform's dual revenue stream from subscription fees and advertising services ensures a steady income while providing value to both consumers and businesses.
  • Weedmaps' focus on compliance software and data analytics tools for businesses sets it apart by helping clients stay compliant with regulations and operate more efficiently.

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