Full-Time

Head of Growth

Hyphen Connect

Hyphen Connect

No salary listed

Houston, TX, USA

In Person

Category
Growth & Marketing (1)
Required Skills
SEO
Blockchain
Data Analysis
Requirements
  • 5+ years of experience in growth marketing or user acquisition, specifically within the fintech, crypto, or AI sectors.
  • Proven experience leading user acquisition, performance marketing, and growth hacking initiatives.
  • Strong analytical skills with the ability to interpret complex datasets and translate them into actionable growth tactics.
  • Proven track record of scaling consumer-facing platforms through a mix of performance marketing and organic growth hacking.
  • Deep understanding of the crypto market landscape and user behavior patterns within the Web3 ecosystem.
  • Experience managing growth budgets and working with modern marketing automation and analytics tools.
Responsibilities
  • Design and execute the overarching user acquisition strategy, focusing on sustainable growth loops and high-retention onboarding.
  • Lead performance marketing efforts across digital channels, optimizing spend based on rigorous CAC and LTV analysis.
  • Implement growth hacking experiments to identify new channels for user expansion, from viral referral programs to SEO-driven content strategies.
  • Work closely with the product and engineering teams to integrate growth-focused features and reduce friction in the user journey.
  • Manage and analyze the full growth stack, using data to drive decisions on product positioning and marketing messaging.

Company Size

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Company Stage

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Total Funding

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Headquarters

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Founded

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