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Head of Marketing Operations
Posted on 3/17/2023
Remote • United States
Experience Level
Desired Skills
Data Analysis
  • 8+ years of experience in marketing, demand generation, operations, or analytics. B2B SaaS experience is a strong plus
  • Proven ability to build, motivate and lead a high-performing team
  • Strong analytical acumen; demonstrated ability to transform data into actionable insights
  • Comfort analyzing and visualizing data in Excel, Salesforce, and BI tools (Tableau, Looker, etc.). SQL a plus
  • Expert-level proficiency in managing large-scale marketing automation systems (e.g., Hubspot, Marketo, Pardot), Salesforce, and associated integrations
  • Experience with annual planning, forecasting, and budgeting
  • Deep domain expertise with integrated B2B marketing, multi-touch attribution, lead and pipeline management, lifecycle marketing, data strategy & governance, digital analytics, and system integrations
  • Combination of strategic thinking and the ability to roll up your sleeves and get it done
  • Build and lead a high-performing, results-oriented Marketing Operations organization that continually improves marketing effectiveness, builds scalable processes, and optimizes the lead-to-customer journey
  • Partner with marketing leadership to lead marketing planning, budgeting, and goal-setting, and establish an analytical framework and cadence. Drive reporting and analytics on marketing program efficacy, pipeline and funnel performance, and unified lead to customer insight
  • Evolve our marketing technology stack to support brightwheel's expanding footprint, marketing channel innovation, lifecycle strategy, segmentation strategy, and new product offerings
  • Collaborate with marketing and demand gen teams to plan, implement, optimize, and scale campaigns and programs to drive pipeline and revenue growth
  • Serve as the expert on the leads database and customer journey. Own lead scoring and routing, and collaborate on lifecycle and segmentation, funnel optimization, and pipeline acceleration
  • Set the bar for cross-functional partnership. Invest in solid relationships across brightwheel, including Marketing, Sales, Customer Success, Operations, Engineering, and Finance

201-500 employees

Preschool & childcare all-in-one software platform
Company Overview
Brightwheel's mission is to give high quality early education for every child. The company has created the leading platform for early education that lets teachers save valuable time through easy tools for assessment, communication, and photo sharing; administrators can manage their business with enrollment, reporting, and online bill pay; parents get a beautiful, real-time view of their child’s day that helps them participate in the learning and continue it at home.
  • Competitive base salary
  • Equity
  • Premium medical, dental, & vision coverage
  • Paid parental leave
  • Flexible PTO policy
  • Wellness & productivity stipend
  • Learning & development stipend
Company Core Values
  • Deliver value for customers
  • Take ownership
  • Get better every day
  • Think critically, move fast
  • Dive deep
  • Trust, and challenge
  • Make it happen
  • Achieve extraordinary results