Head of Marketing Operations

Posted on 3/17/2023

Locations

Remote • United States

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Data Analysis

Hubspot

Marketing

Sales

Salesforce

SQL

Tableau

Looker

Excel/Numbers/Sheets

Requirements

8+ years of experience in marketing, demand generation, operations, or analytics. B2B SaaS experience is a strong plus
Proven ability to build, motivate and lead a high-performing team
Strong analytical acumen; demonstrated ability to transform data into actionable insights
Comfort analyzing and visualizing data in Excel, Salesforce, and BI tools (Tableau, Looker, etc.). SQL a plus
Expert-level proficiency in managing large-scale marketing automation systems (e.g., Hubspot, Marketo, Pardot), Salesforce, and associated integrations
Experience with annual planning, forecasting, and budgeting
Deep domain expertise with integrated B2B marketing, multi-touch attribution, lead and pipeline management, lifecycle marketing, data strategy & governance, digital analytics, and system integrations
Combination of strategic thinking and the ability to roll up your sleeves and get it done

Responsibilities

Build and lead a high-performing, results-oriented Marketing Operations organization that continually improves marketing effectiveness, builds scalable processes, and optimizes the lead-to-customer journey
Partner with marketing leadership to lead marketing planning, budgeting, and goal-setting, and establish an analytical framework and cadence. Drive reporting and analytics on marketing program efficacy, pipeline and funnel performance, and unified lead to customer insight
Evolve our marketing technology stack to support brightwheel's expanding footprint, marketing channel innovation, lifecycle strategy, segmentation strategy, and new product offerings
Collaborate with marketing and demand gen teams to plan, implement, optimize, and scale campaigns and programs to drive pipeline and revenue growth
Serve as the expert on the leads database and customer journey. Own lead scoring and routing, and collaborate on lifecycle and segmentation, funnel optimization, and pipeline acceleration
Set the bar for cross-functional partnership. Invest in solid relationships across brightwheel, including Marketing, Sales, Customer Success, Operations, Engineering, and Finance

Our Mission and Opportunity

Early education is one of the greatest determinants of childhood outcomes, is a must for working families, and has a lasting social and economic impact. Brightwheel’s vision is to enable high quality early education for every child — by giving teachers meaningfully more time with students each day, engaging parents in the development of their kids, and supporting the small businesses that make up the backbone of the $100 billion early education market. Brightwheel is the most loved technology brand in early education globally, trusted by thousands of educators and millions of families.

Our Team

We are a fully remote team with employees across every time zone in the US. Our team is passionate, talented, and customer-focused. Our exceptional investor group includes Addition, Bessemer Venture Partners, Chan Zuckerberg Initiative, GGV Capital, Lowercase Capital, Emerson Collective, and Mark Cuban.

We believe that everyone—from our employees to the students, teachers, and administrators we serve— should be given the opportunity to learn and thrive, whatever their background may be. We celebrate diversity in all forms because it allows our team and the communities we serve to reach their full potential and do their best work.

Who You Are

Brightwheel is seeking a talented leader to oversee our marketing operations team and strategy. You will double the impact of our marketing and demand generation teams by ensuring we have the best process, automation, systems, and data insight to scale effectively. You bring an acute analytical mindset, elite cross-functional collaboration, and deep technical expertise to deliver programs that help us bring brightwheel to every early educator.

What You’ll Do

Build and lead a high-performing, results-oriented Marketing Operations organization that continually improves marketing effectiveness, builds scalable processes, and optimizes the lead-to-customer journey
Partner with marketing leadership to lead marketing planning, budgeting, and goal-setting, and establish an analytical framework and cadence. Drive reporting and analytics on marketing program efficacy, pipeline and funnel performance, and unified lead to customer insight
Evolve our marketing technology stack to support brightwheel’s expanding footprint, marketing channel innovation, lifecycle strategy, segmentation strategy, and new product offerings
Collaborate with marketing and demand gen teams to plan, implement, optimize, and scale campaigns and programs to drive pipeline and revenue growth
Serve as the expert on the leads database and customer journey. Own lead scoring and routing, and collaborate on lifecycle and segmentation, funnel optimization, and pipeline acceleration
Set the bar for cross-functional partnership. Invest in solid relationships across brightwheel, including Marketing, Sales, Customer Success, Operations, Engineering, and Finance

Qualifications, Skills, & Abilities

8+ years of experience in marketing, demand generation, operations, or analytics. B2B SaaS experience is a strong plus
Proven ability to build, motivate and lead a high-performing team
Strong analytical acumen; demonstrated ability to transform data into actionable insights
Comfort analyzing and visualizing data in Excel, Salesforce, and BI tools (Tableau, Looker, etc.). SQL a plus
Expert-level proficiency in managing large-scale marketing automation systems (e.g., Hubspot, Marketo, Pardot), Salesforce, and associated integrations
Experience with annual planning, forecasting, and budgeting
Deep domain expertise with integrated B2B marketing, multi-touch attribution, lead and pipeline management, lifecycle marketing, data strategy & governance, digital analytics, and system integrations
Combination of strategic thinking and the ability to roll up your sleeves and get it done

Brightwheel is committed to internal pay equity and offers a competitive compensation package, including base salary, equity, and benefits. Our benefits package includes premium medical, dental, and vision benefits, generous paid parental leave, a flexible paid time off policy, a monthly wellness and productivity stipend, and a Learning & Development stipend.

For cash compensation, brightwheel sets standard ranges for all roles based on function, level, and geographic location, benchmarked against similar-stage growth companies.

In alignment with Colorado’s Equal Pay for Equal Work Act, the annual cash compensation for this role in Colorado is targeted at $133,000-$167,000. In alignment with the New York State Senate Bill S9427A and California State Senate Bill No. 1162, the annual cash compensation for this role in California and New York City is targeted at $157,000-$185,000. In alignment with Washington’s Equal Pay and Opportunities Act, the annual cash compensation for this role in Washington is targeted at $133,000-$185,000.

Multiple factors, including geographic location, candidate experience, and expertise, determine final offer amounts. If you are applying from a different location and have questions about the compensation band for your region, please ask your recruiter.

Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

201-500 employees

Website

Preschool & childcare all-in-one software platform

Company Overview

Brightwheel's mission is to give high quality early education for every child. The company has created the leading platform for early education that lets teachers save valuable time through easy tools for assessment, communication, and photo sharing; administrators can manage their business with enrollment, reporting, and online bill pay; parents get a beautiful, real-time view of their child’s day that helps them participate in the learning and continue it at home.

Benefits

Competitive base salary
Equity
Premium medical, dental, & vision coverage
Paid parental leave
Flexible PTO policy
Wellness & productivity stipend
Learning & development stipend

Company Core Values

Deliver value for customers
Take ownership
Get better every day
Think critically, move fast
Dive deep
Trust, and challenge
Make it happen
Achieve extraordinary results