Director of MICE

Job Description

Reporting directly to the Commercial Director, the Director of MICE will handle several responsibilities worldwide:   

Define and Implement Action Plans

• Develop comprehensive action plans in alignment with defined objectives and sales strategies.
• Ensure the execution of plans to achieve long-term objectives while adapting to evolving market conditions.

Sales Strategy & Business Development

• Develop a pipeline of sales opportunities for the MICE (Meetings, Incentives, Conferences, Events) distribution channel.
• Work closely with ACCOR Global Sales and Orient Express Management Company to achieve MICE sales objectives.
• Develop/direct initiatives to broaden customer base and market penetration.
• Meet or exceed annual sales goals for the MICE segment

Client Acquisition & Relationship Management

• Schedule and conduct sales calls, presentations, and manage proposals/contracts for incentive groups or full yacht charters.
• Develop and nurture relationships with the yacht charter market, including yacht brokers companies, family offices, event planners and other relevant stakeholders.
• Manage day-to-day client relations including pricing, contracts, win/loss tracking, and overall client satisfaction.
• Travel as needed to develop new business and attend industry trade shows.

Sales Operations & Performance Management

• Develop proposals, reporting, and KPIs to support and guide sales efforts.
• Oversee administrative functions like budgeting, invoicing, and CRM management.
• Manage assigned personnel, including training, development, and performance evaluations.

Collaboration & Execution

• Define with the operation department and the sales manager the characteristics of the yacht charter, including definition of activities, partners and itineraries
• Liaise with charter clients, shoreside, and shipboard staff to ensure smooth execution and high guest satisfaction.
• Work in close collaboration with ACCOR Global Sales team and Orient Express Management Company sales team to achieve the MICE sales objectives

Marketing Support & Collateral

• Assist in developing sales messaging and collateral to support the Orient Express brand in the MICE space.
• Collaborate with Sales & Marketing on campaigns, email marketing, webinars, and other targeted initiatives.

Qualifications

Experience:

· Minimum of 5 years management experience in travel/ultra-luxury hospitality industry Meetings and Incentives role(s)

· Having developed a strong network in the MICE market, including corporate and family offices

· Good knowledge of the yacht brokerage market

· Fluent proficiency in both French and English

Soft skills:

Good organization and time management skills, leadership and people management experience, ability to work well in fast-paced team environment.