Senior Marketing Manager 2

Job Description

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

This role can be based in our New York City, San Francisco, or Mountain View Office.

We are seeking qualified candidates for the role of Senior Marketing Manager II, NAMER Customer Marketing. This person will lead our regional Account-Based Marketing (ABM) strategy and be an integral member of the Global Customer Marketing team, which delivers strategic marketing campaigns to drive growth for LinkedIn Ads among our top customers, verticals, and markets.

As a Senior Marketing Manager II, you will own and define holistic, ABM-led growth strategies for LinkedIn’s Strategic Accounts and Large Customer Business in NAMER. In this role, you will drive influence and alignment across cross-functional teams, partnering closely with Product Marketing, Integrated Marketing, Ecosystem Marketing, and our Global Business Organization including Sales, Brand Strategy, and Customer Insights. Your leadership will be instrumental in codifying and setting our long-term vision for ABM to accelerate revenue growth among target accounts. 

We’re looking for a data-obsessed, audience-driven marketer who can thrive in ambiguity, build strategic partnerships, drive major global initiatives, and design breakthrough marketing campaigns.

Responsibilities

• Subject-matter expert in ABM for marketing audiences at B2B Enterprise companies, with a focus on high-touch engagement channels.
• Proven thought leader with experience influencing and partnering with senior stakeholders (Director+) as well as driving behavioral change in a matrixed organization. 
• Experience managing and executing multiple ABM campaigns (1:few/1:many) which solve for complex buying committee dynamics and require orchestration of broader GTM motions across marketing and sales. 
• Demonstrated ability to identify business problems and solve unstructured programs with many dependencies over a multi-year time horizon. 
• Role model for inspiring excellence, driving cross-functional collaboration, and upleveling the craft of marketing.

Leadership & Stakeholder Management 

• Serve as a primary point of contact for NAMER ABM , effectively communicating program status, priorities, and outcomes to marketing leadership and cross-functional partners. 
• Influence decision-making by building and managing strong organizational relationships to enhance program effectiveness and drive strategic alignment across teams.
• Own program-level reporting, prioritization, and resourcing discussions — continuously seeking opportunities for greater impact, efficiency, or scale.
• Educate or coach team members on emerging trends, best practices, and applications for embracing innovation and change

Account-Based Marketing

• Develop, lead, and execute ABM programs to grow revenue, accelerate product adoption, and shift perception of LinkedIn Ads. 
• Design full-funnel, multi-channel strategies built on a deep understanding of marketing personas, media buying group dynamics, and LinkedIn Ads offerings. 
• Serve as a strategic advisor and thought partner to sales leadership, owning segment or audience-specific marketing plans derived from business priorities. 
• Orchestrate and govern operational alignment of regional marketing activities across Integrated Marketing, Product Marketing, Ecosystem Marketing, and Growth Marketing.
• Architect breakthrough tactics that position LinkedIn as the go-to platform for B2B marketing and deepen customer relationships that accelerate outcomes.

Qualifications

Basic Qualifications

• BS Degree in marketing-related field or equivalent experience
• 9+ years of experience driving Account-Based Marketing or Customer Marketing programs
• 5+ years of experience owning senior stakeholder management and leading workstreams involving multiple cross-functional teams

Preferred Qualifications

• Strong business acumen and understanding of the advertising and media landscape
• Familiarity working with Enterprise-level customers or Fortune 100 companies
• Excellent interpersonal and communication skills with a proven ability to work collaboratively and efficiently with other marketing and business teams
• Proven success in demonstrating a growth mindset through leadership or coaching roles
• AI literacy or subject-matter expertise in applying AI to solve marketing problems
• Passion for activating audience-centric programs through creativity, experiences, and storytelling
• Ownership of regional or large campaign strategies, inclusive of resource planning, execution, and measurement 
• Accountability for reporting, optimization, and socialization of insights/best practices to drive ROI and leverage

Suggested Skills

• Account-Based Marketing
• Customer Marketing
• Executive engagement 
• Strategic planning 
• Cross-functional leadership

LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $149,000 to $233,000.

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.