Director of Product Strategy

Why join us?

Because NaughtOne don’t make furniture for your home, you probably don’t know us. But LinkedIn, Google and Adobe do – because they all have our designs in their workplaces.  

The NaughtOne team are just as unique as the furniture we create and if you come to work with us, you’ll be joining a global business with a Yorkshire spirit. We have colleagues all over the world because the world is our customer, but our personality reflects our home: down-to-earth, friendly and honest.

We’ve received numerous accolades, including The Queens Award for Enterprise for International Trade, and that makes us proud. We’ve always cared deeply about sustainability and we’re always looking for ways to do more and have a stronger impact. We don’t do it because it’s good for business – we do it because it’s the right thing.

If any of that makes you curious, good – because curious people thrive at NaughtOne. Perhaps you’ll be thriving at NaughtOne soon.

Director of Product Strategy

Global position - can be based out of Yorkshire, London or Michigan USA

Purpose

We are looking for an experienced and strategic Director of Product Strategy to lead the development and execution of our product strategy, driving commercial growth through data-led decision-making and creative collaboration. This role sits at the intersection of customer insight, market analysis, and creative innovation — responsible for delivering a compelling product portfolio that meets business goals and inspires customers.

Responsibilities

Strategic Leadership & Commercial Growth

• Define and lead the end-to-end product strategy, aligning with overarching business objectives.
• Identify and set 3–5 key commercial priorities to drive growth, improve margin, and strengthen brand positioning, reviewing annually.
• Conduct market research and competitor analysis to identify customer needs, category trends, and emerging opportunities.
• Translate insights into a clear, actionable product roadmap that supports short and long-term growth.
• Lead the evaluation and refinement of go-to-market strategies, ensuring alignment with product positioning, customer needs, and commercial objectives.

Cross-Functional Product Development

• Collaborate closely with Sales Director, Creative Director, Design Director Marketing Director and Finance Director roles to develop and deliver new products that balance aesthetic vision, customer relevance, and commercial viability.
• Ensure product briefs are clear, customer-focused, and aligned with brand and design intent.
• Drive new product development from concept through to launch, ensuring timelines, cost targets, and quality standards are met.

Portfolio & Range Management

• Own the product portfolio strategy, ensuring the right balance of range depth, breadth, and differentiation.
• Guide product selection, assortment planning, and lifecycle management to optimize commercial performance and brand coherence.
• Support the team in managing range structure and customer options, ensuring clarity, consistency, and relevance across categories.
• Work in collaboration with Finance team to review product life cycle and recommend ways to extend or reenergise for longer life.

Pricing & Performance

• Lead the development of a pricing strategy that is both competitive and margin compelling.
• Regularly review product performance, pricing architecture, and category contribution to ensure commercial objectives are being met.

Team Leadership & Collaboration

• Build, lead, and mentor a high-performing product team, fostering a culture of accountability, creativity, and commercial focus.
• Work cross-functionally with Marketing, Sales, Finance, Design, and Engineering to align on product goals and deliver seamless execution.
• Champion a collaborative and customer-centric approach to product development and go-to-market planning.
• Manage product management team.

Core Competencies

• Proven experience in a senior product or commercial role, ideally in a consumer-focused brand or business.
• Strong track record of delivering growth through strategic product development.
• Commercially sharp with deep understanding of pricing strategy, product economics, and market positioning.
• Confident working with creative and technical teams to bring new products to market.
• Skilled in portfolio and range management, with a customer- and data-driven mindset.
• Excellent communication, leadership, and stakeholder management skills.
• Comfortable balancing creative vision with commercial realities.

Dimension of role

• Be a key strategic leader shaping the future direction of our product offering.
• Work in a collaborative, design-led environment where creativity and commerce go hand in hand.
• Have real impact across the business, from high-level strategy to hands-on development
• Reports To: MD

Who We Hire?

At NaughtOne we believe in keeping things simple. So simply put, we hire qualified applicants representing a wide range of backgrounds and abilities – we are committed to equal opportunity employment. We honour and celebrate people's individuality, diversity and authenticity. In this inclusive environment, we thrive together, creating endless opportunities for us all to shine. Here, you can bring your whole self to work.

MillerKnoll complies with applicable disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact MillerKnoll Talent Acquisition at  [email protected].