What You’ll Be Doing

• Create and execute engaging and compelling customized omnichannel outreach via email sequences, LinkedIn messages/videos, and phone calls based on your research and leveraging behavioral, firmographic, intent data, etc.
• Conduct research on leads and target accounts, using multiple tools such as Hubspot, Salesforce, company websites, ZoomInfo, LinkedIn Sales Navigator
• Identify broader buying committees in target accounts, identify pain points and uncover opportunities where our solutions meet their needs
• Work with Sales and Marketing to develop and execute the reporting cadence to keep the organization updated on lead gen initiatives
• A/B test various messaging elements and develop a robust outreach library of tested and verified outreach content, templates, sequences, and campaigns
• Have meaningful conversations with the lead, qualify them, and convert them into an opportunity, working in concert with the Sales team on next steps

About You

• You consistently stand out among your peers as a self motivated, dedicated, hard worker who is determined to meet and exceed goals
• You are analytical – you are proactive and have a keen eye for spotting patterns, problems, and anomalies across large sets of data
• You thrive on building relationships and are often praised for your collaboration and communication skills
• You are a creative problem solver with ambition. You are not limited to the status quo and value new ideas and fresh perspectives
• You are committed to excellence in everything you do and know that persistence can be a great component to achieving that level of success
• You are highly organized, methodical and with a high attention to detail. A place for everything, and everything in its place.
• You are passionate about improving the healthcare experience and promoting access to care.
• You are technologically savvy, and quick learner that can easily adopt new tools.

Required Experience:

• 3+years of B2B experience creating and managing leads and pipeline in at least one of these domains: marketing/business development/sales
• 1-3 years of experience in healthcare tech and/or selling in to health plans
• Experience working with HubSpot and Salesforce is highly preferred
• Good understanding of Account Based Marketing (ABM)
• Proven ability to build relationships with stakeholders at all levels of an organization
• Bachelor’s degree is preferred
• Travel: 10%-15%