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Full-Time

Marketing Media and Innovation Strategist

Confirmed live in the last 24 hours

JM Family

JM Family

1,001-5,000 employees

Automotive & Transportation
Financial Services
Real Estate

Senior, Expert

Deerfield Beach, FL, USA

Position requires onsite presence in Deerfield Beach, Florida.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • Bachelor’s degree or equivalent experience.
  • At least 10+ years of high-level strategic marketing experience
  • Media and Digital Agency experience required including digital media planning and buying expertise
  • At least 5+ years of team leadership experience
  • Automotive industry experience a plus
  • Advanced knowledge of concepts, principles and methods of developing and executing marketing strategies across traditional and digital media channels, with a strong grasp of current marketing tools for attribution, measurement, and ROI.
  • Advanced ability to translate short- and long-range business plans to impactful strategic marketing plans and programs, along with strong financial awareness to translate a strategy into a financial plan.
  • Advanced ability to communicate marketing strategies to internal subject matter experts to aid them in plan and program execution
  • Advanced understanding of, and experience related to, leveraging first party data into actionable marketing strategies. Demonstrated track record of creating and implementing these strategies through internal team members and external partners.
  • Advanced leadership and management capabilities, including goal setting, performance coaching, team leadership, corrective action, and successful collaboration with leadership colleagues and associates at all levels.
Responsibilities
  • Think big - identify new media and marketing opportunities and innovations to further drive brand efficiency, quality leads and opportunities for Toyota dealers in the Southeast Region. Then build activation plans and partner with marketing leadership to bring these new strategies to life.
  • Research new marketing technologies, capabilities and media partners. Meet with marketing leaders across industries to identify new methods and strategies. Provide thought leadership and perspective for adoption where appropriate.
  • Use data, insights, industry trends, consumer insights, and emerging cultural moments to identify marketing opportunities for the company.
  • Collaborate closely with the Marketing leadership team to seamlessly integrate and report on strategies, campaigns and creative. Align on analytics to set campaign level KPIs laddering back to key business objectives.
  • Partner with the performance marketing team on measurement, attribution, and building target audiences.
  • Identify efficient ways to measure Tier 2 media’s impact on the company’s business goals.
  • Optimize existing processes to improve alignment, communication, and marketing agility.
  • Collaborate with National brand media teams to ensure alignment with brand playbooks and objectives.

Company Stage

N/A

Total Funding

N/A

Headquarters

Deerfield Beach, Florida

Founded

N/A

Growth & Insights
Headcount

6 month growth

2%

1 year growth

2%

2 year growth

2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Expansion efforts, such as the new parts distribution center in Georgia, indicate strong growth and job creation potential.
  • Strategic partnerships and investments, like those with RockED and Skaivision, position JM Family at the forefront of automotive innovation.
  • Recognition as Corporate Partner of the Year by Big Brothers Big Sisters of Broward underscores JM Family's strong community engagement and corporate responsibility.

What critics are saying

  • The significant capital expenditure in new facilities could strain financial resources if market conditions shift unfavorably.
  • Leadership changes, such as the appointment of a new president and group vice president, may lead to strategic realignments that could impact company culture.

What makes JM Family unique

  • JM Family Enterprises stands out as the world's largest independent distributor of Toyotas, serving a significant portion of the U.S. market.
  • Their strategic investments in AI and data platforms like Skaivision and Domo Everywhere highlight a commitment to technological innovation in the automotive sector.
  • The company's diverse portfolio, including Home Franchise Concepts, allows it to leverage cross-industry insights and synergies.

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