VP of Marketing
Posted on 8/24/2023
INACTIVE
Kpler

201-500 employees

Data analytics firm for informed commodity trading
Company Overview
Kpler stands out as a leading data and analytics firm, providing critical insights to market professionals in dynamic and opaque markets like commodities, with a unique blend of artificial and human intelligence. The company's growth is evident in its expansion to over 40 markets, serving 4,500 users across 460 companies worldwide, and securing significant investment from top-tier private equity firms. Kpler's commitment to sustainable and efficient trade, coupled with its seamless integration into professional workflows via various platforms, positions it as a desirable workplace for those seeking to contribute to meaningful industry advancements.
AI & Machine Learning
Data & Analytics

Company Stage

Private

Total Funding

$200M

Founded

2014

Headquarters

Brussels, Belgium

Growth & Insights
Headcount

6 month growth

0%

1 year growth

10%

2 year growth

82%
Locations
Remote in USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Lead Generation
Marketing
Data Analysis
CategoriesNew
Growth & Marketing
Requirements
  • 10+ years of marketing experience with SaaS or Data & Analytic businesses
  • Experience in the financial, energy, or trading sectors is a plus
  • Previous leadership and team-building experience
  • Data-driven approach to marketing and strong attention to detail
Responsibilities
  • Optimizing the marketing department to deliver outstanding results
  • Designing and executing a marketing strategy worldwide
  • Building brand awareness and generating innovative ideas to promote the brand/product
  • Setting up and executing a performance marketing strategy that drives growth through lead generation, conversion, and brand awareness
  • Developing an account-based marketing program working closely with Sales to identify the target accounts
  • Carrying out data analysis around web traffic and other key metrics, including segmentation and international engagement
  • Setting up a marketing budget whilst monitoring various marketing campaigns and adjusting them to generate a high return on investment
Desired Qualifications
  • Experience in the financial, energy, or trading sectors
  • Broad experiences in both brand and performance marketing