Facebook pixel

Marketing Director
B2B, Campaigns & Content
Confirmed live in the last 24 hours
New York, NY, USA
Experience Level
Desired Skills
Google Analytics
  • Lead and recruit a team of talented campaign managers, digital marketers and content marketers, nurturing and enabling them to grow their careers while driving towards Maven's growth
  • Establish a unified strategy across both inbound and ABM, working with Growth leadership to establish strategies to support Maven's revenue goals
  • Partner with content managers to drive the strategy, creative development and editorial oversight of buyer content across multiple formats from guides to videos
  • Maintain feedback loop between Sales and Growth Marketing: Optimize campaigns and identify opportunities for pipeline acceleration and sales conversions
  • Work with Senior Director of Growth Marketing and Director of Marketing Operations to establish OKRs, budgets and targets for the Campaign and Content team
  • Partner cross-functionally with Product Marketing and Comms to develop campaign concepts related to key themes to drive brand awareness, pipeline growth and customer acquisition
  • Create repeatable processes, templates and best practices for integrated campaign development and management
  • Analyze all aspects of Maven's conversion funnel and identify the largest areas for improvement and implement strategies to capitalize on those opportunities
  • Measure, track, and report performance across campaigns and content, communicating key takeaways to drive improvement of future performance
  • Must have previously managed a team with a proven track record as a strong leader
  • Mastery of Salesforce, Hubspot, Google Analytics, and Looker (or equivalent tools)
  • Demonstrated experience managing and growing paid marketing channels
Desired Qualifications
  • 8-10 years of experience in a B2B campaigns, digital or content marketing role; background in healthcare and benefits is a plus
  • Ability to influence and persuade
  • Passion for results, ability to move quickly to execute
  • Ability to prioritize and manage multiple tasks while holding yourself and others accountable for deadlines and deliverable
Maven Clinic

201-500 employees

Virtual clinic
Company Overview
Maven Clinic's mission is to change the health of the world — one woman, one family at a time. They believe by improving care for women and families, they can build a more equitable healthcare system and a better world for all.
  • Unlimited paid time off
  • 14 weeks fully paid parental leave and return-to-work plan
  • Market-based compensation and equity
  • Medical, dental, and vision plans (100% covered options)
  • Free membership with One Medical
  • Free access to Maven, with credits for friends and family
  • 401(k) match
  • Paid month-long sabbatical after 5 years
Company Core Values
  • Keep healthcare human - Meet people where they are with empathy and compassion.
  • Walk through walls - Think big, set ambitious goals, and relentlessly pursue impact.
  • Embrace a service mindset - Go the extra mile in support of our members, providers, clients, and each other.
  • Lead with data - Follow the numbers to make good decisions, iterate, and track outcomes.
  • Continuously learn, including about ourselves - Be humble and seek diverse perspectives.
  • Move fast—better care can't wait - Demonstrate urgency to make an impact on behalf of families everywhere.