Full-Time

Director – Sponsorship Consulting

Posted on 8/29/2024

Dentsu

Dentsu

10,001+ employees

Global marketing and advertising agency

Consulting
Social Impact
Entertainment

Senior

Charlotte, NC, USA

Category
Management Consulting
Consulting
Required Skills
Social Media
Marketing
Requirements
  • 7 + years of experience working in the women's sports sponsorship or marketing space and experience working across brand partnerships in the women's basketball space (professional women's basketball, USA Basketball, college basketball)
  • Knowledge of how brands are activating and collaborating in the women's sports space, trends in the sports/basketball space, how players/teams/leagues are using social media channels to promote and collaborate
  • An understanding of the sponsorship industry and experience working on high-profile sponsorship programs involving properties such as the WNBA, NWSL, NFL, NASCAR, NBA, MLS, PGA TOUR, NHL, USOC, and MLB (not including sales, operations, or athlete management experience), and high-profile Entertainment properties
  • Experience presenting high-level sponsorship concepts to senior client leaders
  • Knowledge of and experience with the full marketing mix, social media, content marketing, influencer approaches, and marketing promotions
  • Produce creative solutions to business and marketing challenges facing clients
  • 25% Travel is required
Responsibilities
  • Develop integrated strategic solutions that address client marketing and business goals
  • Demonstrate an in-depth knowledge of client business and competitive landscape
  • Lead junior teams to build sponsorship planning and activations
  • Conduct regular communication and collaboration with clients, rightsholders and other client roster agencies to ensure the best solutions
  • Collaborate with sanctioning bodies and rightsholders to help develop outstanding marketing partnerships
  • Write and present client-ready presentations and deliverables, including detailed sponsorship activation plans, POV documents, and landscape analyses
  • Maintain oversight on activation programming including overall annual and per-event budgeting
  • Understand project budgets and manage costs while following both client and internal guidelines

Dentsu International is a global marketing and advertising agency that helps brands grow by enhancing their marketing performance in the digital economy. They provide services such as consumer intelligence, digital marketing, advertising, and customer experience management, using data to understand customer behavior. Dentsu stands out from competitors through its focus on innovation and collaboration, delivering tailored solutions for clients. The company also aims to create a positive social impact by promoting inclusivity and community initiatives.

Company Stage

IPO

Total Funding

$19.3M

Headquarters

Tokyo, Japan

Founded

1901

Simplify Jobs

Simplify's Take

What believers are saying

  • Dentsu's partnership with Meta enhances its algorithmic capabilities for client growth.
  • Recognition as a leader in media management services boosts Dentsu's market credibility.
  • The rise of influencer marketing platforms offers new revenue opportunities for Dentsu.

What critics are saying

  • Technological changes require constant adaptation to maintain competitive advantage.
  • Dependence on long-term contracts may pose financial risks if client needs shift.
  • The need for ethical AI deployment could challenge Dentsu's operational practices.

What makes Dentsu unique

  • Dentsu leverages advanced analytics to enhance personalized customer experiences.
  • The company offers comprehensive marketing solutions, including consumer intelligence and digital marketing.
  • Dentsu's commitment to social impact sets it apart in the marketing industry.

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