Full-Time
Director – Sponsorship Consulting
Confirmed live in the last 24 hours
Dentsu
5,001-10,000 employees
Global marketing and advertising agency
Consulting
Social Impact
Data & Analytics
Senior, Expert
Charlotte, NC, USA
Category
Management Consulting
Consulting
Required Skills
Sales
Communications
Marketing
Requirements
- 7 + years of experience working in the women's sports sponsorship or marketing space and experience working across brand partnerships in the women's basketball space (professional women's basketball, USA Basketball, college basketball)
- Knowledge of how brands are activating and collaborating in the women's sports space, trends in the sports/basketball space, how players/teams/leagues are using social media channels to promote and collaborate
- An understanding of the sponsorship industry and experience working on high-profile sponsorship programs involving properties such as the WNBA, NWSL, NFL, NASCAR, NBA, MLS, PGA TOUR, NHL, USOC, and MLB (not including sales, operations, or athlete management experience), and high-profile Entertainment properties
- Experience presenting high-level sponsorship concepts to senior client leaders
- Knowledge of and experience with the full marketing mix, social media, content marketing, influencer approaches, and marketing promotions
- Produce creative solutions to business and marketing challenges facing clients
- 25% Travel is required
Responsibilities
- Develop integrated strategic solutions that address client marketing and business goals
- Demonstrate an in-depth knowledge of client business and competitive landscape
- Lead junior teams to build sponsorship planning and activations
- Conduct regular communication and collaboration with clients, rightsholders and other client roster agencies to ensure the best solutions
- Collaborate with sanctioning bodies and rightsholders to help develop outstanding marketing partnerships
- Write and present client-ready presentations and deliverables, including detailed sponsorship activation plans, POV documents, and landscape analyses
- Maintain oversight on activation programming including overall annual and per-event budgeting
- Understand project budgets and manage costs while following both client and internal guidelines
Dentsu International is a global marketing and advertising agency that helps brands grow by navigating the digital economy. They provide services such as consumer intelligence, digital marketing, advertising, and customer experience management, using data to understand customer behavior and preferences. Dentsu stands out from competitors with its diverse revenue model and focus on innovation and collaboration, ensuring tailored solutions for clients. The company is also committed to social impact, promoting initiatives that foster inclusivity and positive change.
Company Stage
M&A
Total Funding
$19.3M
Headquarters
Tokyo, Japan
Founded
N/A
Simplify's Take
What believers are saying
- Dentsu's strategic partnerships, like the one with Snap Inc. for AI and AR, enhance its creative capabilities and market competitiveness.
- The expansion of leadership roles, such as Tarek Daouk's new regional CEO position, indicates strong internal growth and opportunities for career advancement.
- Dentsu's focus on innovation, exemplified by the launch of the Innovation Lab and the Future Consumer Study, positions the company at the forefront of industry trends.
What critics are saying
- The highly competitive marketing and advertising industry requires constant innovation to maintain market position.
- Expanding leadership roles and regions, such as the MENAT sub-cluster, may lead to operational complexities and management challenges.
What makes Dentsu unique
- Dentsu's comprehensive marketing solutions, including consumer intelligence and customer experience management, set it apart from competitors who may focus on narrower aspects of marketing.
- Their commitment to social impact, such as the LGBTQ+ Pride solidarity campaign and Social Inclusion Week, distinguishes Dentsu as a socially responsible company.
- Dentsu's global reach and diverse client base, from small businesses to large multinationals, provide a broad spectrum of industry insights and innovative solutions.