Full-Time

Performance Marketing Manager

Hearst

Hearst

5,001-10,000 employees

Global media and information services conglomerate

Compensation Overview

$76k - $80k/yr

New York, NY, USA

Hybrid

Hybrid role; in-office in New York City 4 days per week.

Category
Growth & Marketing (1)
Required Skills
Google AdWords
Data Analysis
Excel/Numbers/Sheets
Requirements
  • 3–5+ years of experience in performance marketing, paid search, or a related digital marketing field
  • Hands-on experience with Google Ads, including campaign structure, bidding strategies, and optimization best practices
  • Strong analytical skills with the ability to interpret large datasets and translate insights into action
  • Proficiency in Excel and/or Google Sheets; experience with BI tools is a plus
  • Detail-oriented problem solver who can identify issues and implement effective solutions quickly
  • Strong written and verbal communication skills, with the ability to present insights clearly to varied audiences
  • Comfortable working in a fast-paced, collaborative environment with evolving priorities
  • Hybrid schedule: in-office in New York City 4 days per week
Responsibilities
  • Launch, manage, and optimize Paid Search campaigns across high-value accounts to achieve brand, format, and seasonal ROAS goals
  • Analyze campaign performance and identify optimization opportunities, driving new media buying strategies across the portfolio
  • Develop and refine recurring reports, improving clarity, usability, and insights for stakeholders
  • Collaborate with cross-functional performance marketing teams to share learnings, shape strategy, and present actionable insights to leadership
  • Troubleshoot campaign and platform issues, ensuring efficient execution and minimal disruption to performance
  • Support onboarding and training initiatives for new team members and evolving processes
  • Lead or contribute to independent projects that deepen understanding of the paid search ecosystem and uncover growth opportunities
  • Continuously test, learn, and iterate on campaign strategies to improve acquisition efficiency and scale
Desired Qualifications
  • Experience with business intelligence tools beyond basic spreadsheet functionality
  • Familiarity with Google Ads scripts or automation for scaling campaigns
  • Experience with paid social advertising platforms beyond Google Ads is a plus

Hearst is a global, diversified media, information, and services group with magazines, newspapers, TV and radio stations, and business information companies. It earns revenue from advertising, subscriptions, and selling information services, delivering content across print, broadcast, and digital platforms, including Fitch Ratings for credit ratings and research. Its mix of traditional media brands with specialized data and analytics services sets it apart from firms that focus on a single area. Its goal is to be a leading worldwide provider of trusted media content and data-driven information services for individual consumers and business customers.

Company Size

5,001-10,000

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

1887

Simplify Jobs

Simplify's Take

What believers are saying

  • Acquired MotorTrend Group expanding automotive content.
  • $200M AI investment automates content and analytics.
  • HearstLab funds women-led tech like PartySlate.

What critics are saying

  • SEC fines Fitch Ratings eroding market share March 2026.
  • Print ad collapse forces Cosmopolitan asset sales Feb 2026.
  • DOJ antitrust lawsuit mandates First Databank divestitures Oct 2025.

What makes Hearst unique

  • Owns Fitch Ratings as global credit ratings leader.
  • B2B services generate over 50% profits in 2024.
  • Controls 33 TV stations reaching 19% U.S. viewers.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Time Off

Paid Parental Leave

Emotional Wellness Support

Company News

Quiver Quantitative
Aug 27th, 2025
DallasNews Board Supports $15 Hearst Merger

DallasNews Corporation's Board rejected MNG Enterprises' proposal to acquire the company at $18.50 per share, reaffirming support for a merger with Hearst at $15 per share. Despite the higher offer from MNG, the Board, with backing from key stakeholder Robert W. Decherd, determined it was not superior. The Hearst deal represents a 242% premium over previous stock prices. Decherd controls over 96% of voting power, ensuring alignment for the Hearst merger.

Investors Hangout
Aug 4th, 2025
DallasNews Proposes $15/Share Hearst Merger

DallasNews Corporation (Nasdaq: DALN) has filed a preliminary proxy statement for a proposed merger with Hearst, offering shareholders $15.00 per share in cash, a 242% premium over the current stock price of $4.39. Robert W. Decherd, the majority shareholder, supports the merger, complicating a competing proposal from Alden Global Capital. The merger requires two-thirds approval from Series A and B stockholders and aims to maximize shareholder value.

The Business Journals
Feb 19th, 2025
Hearst to acquire Austin American-Statesman from Gannett

The community paper will be purchased by the owner of other news outlets such as the Houston Chronicle and San Antonio Express-News.

GM Authority
Dec 13th, 2024
Hearst Acquires MotorTrend Group

MotorTrend Group is now under the Hearst Autos umbrella alongside Car and Driver, Road & Track, Autoweek, and Bring a Trailer.

Hearst
Dec 8th, 2023
Hearst Newspapers Acquires Puzzle Games Platform Puzzmo - Hearst Newspapers Acquires Puzzle Games Platform Puzzmo | Hearst

NEWS Hearst Newspapers Acquires Puzzle Games Platform Puzzmo PUBLISHED ON 12.04.2023 NEW YORK, December 4,...