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Commercial Marketing Lead
Updated on 1/31/2023
Experience Level
Desired Skills
  • B.S. in Ag Business, Ag Marketing, Agronomy or similar with 5+ years of industry experience in Ag sales & marketing, agronomy, and/or product management
  • Strong understanding of all aspects of marketing, including the 4 P's. Strong knowledge of the seed business, including product performance evaluation, agronomic practices, growing environment differences, and seed production & supply chain
  • Working knowledge of product lifecycle management, portfolio management, and optimization
  • Demonstrated strength in working and influencing across functions and teams. Ability to collaborate across Science, Product Development, and Commercial
  • Aptitude for working with and learning technical information related to Agriculture and/or seed technologies
  • Ability to develop marketing materials for use with customers to present products and/or technologies in a way that customers will understand
  • Ability to sort through ambiguity and strong interest to create structure, process, and policy in area of responsibility
  • Working knowledge of standard office software tools
  • Excellent time management and organizational skills
  • A strong sense of purpose and drive to develop unique, high impact solutions
  • Adaptability and enthusiasm for new challenges, innate curiosity, and a passion for learning
  • Creative and strategic thinking, willingness to be bold and take risks, and the ability to recognize and learn from failure
  • A collaborative mindset that is open to giving and receiving ideas, perspectives, and feedback
  • Ability to work both independently and deliver on responsibilities within a highly collaborative environment
  • Ability to effectively communicate with a diverse range of individuals and audiences
  • Collaboratively develop and manage the Commercial Playbook, including the 4 P's of marketing - coordinating closely with sales, product, collaboration, licensing, operations, product development and legal
  • Develop customer-focused portfolio strategy and plan for market approach, traits, and edits, including pricing mix across products
  • Develop marketing materials
  • Develop product positioning strategy and details with input and support of key R&D and Commercial stakeholders
  • Work with Commercial Leadership Team to develop product collateral needed to support commercial sales and/or promotion
  • Work with Commercial Operations and Sales on the implementation of Independent Seed Brand licenses and their implementation of grower use agreements and royalty reporting
  • Maintain good working knowledge of competitive landscape to better manage the Inari portfolio as well as make portfolio decisions
  • Assist in the development, nomination, valuation, and prioritization of future Product Concepts in corn, soybeans and wheat
Desired Qualifications
  • Basic understanding of crop development and agronomy
  • Basic understanding of corn & soybean product development
  • Business-to-Business experience would be very helpful
  • Previous experience in seed licensing very beneficial, though not required
Inari Agriculture

201-500 employees

Plant breeding technology company
Company Overview
Inari is on a mission to transform agriculture and its impact on society and the environment. Inari's platform combines biological and data sciences to create approaches that significantly reduce the land, water, and other inputs required to produce food and feed.
  • Health insurance package
  • Flexible PTO
  • 401k plan
  • Performance Bonus
  • Commuter Checks & Assistance
  • Company Social Events
  • Free Lunch or Snacks
Company Core Values
  • Ambitiously grounded: We embrace challenges and are willing to take risks to deliver high impact results.
  • Collaborative innovators: We are curious explorers who believe collaboration can overcome limitations and expedite success.
  • Stewards of our planet: We hold ourselves accountable for the footprint that we create and strive to protect the earth for future generations.