US – Nigeria Growth Manager

Our Mission
Reduce inequity by helping immigrants move money home, and become the leading cross-border fintech for emerging markets.

The Team
-> Founded by Harvard grads / 3rd-time founders --- also founded Segovia (successful exit) and GiveDirectly (>300M revenue, fastest-growing NGO).
-> Top performers from top and varied organizations (e.g., Bain, Bolt, Google, McKinsey, SafeBoda, Uber, Zipline) --- we like moving fast, and we hire people that do as well.
-> Driven by mission, guided by values (see below) – in deed, not just word.
-> Team as global as the mission, >30 languages from 25 countries (i.e., if you’re interested in learning to make Chicken Moambe, we’re the place).

About Us
Taptap Send is backed by top VCs (Spark, Canaan, Reid Hoffman, Breyer Capital, etc.), rapidly growing and a great place for those looking for both impact and a fast-paced tech startup environment.  Read more about the journey in Reid Hoffman’s words or TechCrunch article

Launched in 2019, Taptap is tapping into a transformative shift in global finance: from banks to phones. While this has affected wealthier countries as well, it has been nothing short of a revolution for the emerging markets where the overwhelming majority of population had been unable to access digital finance previously.  Taptap Send allows immigrants to send money home instantly and with no fee*, saving money in the process. With a formal market size of >700B alone, we’ve got a lot more saving to do for our users. Our mission is to reduce inequity by helping immigrants move money home, and become the leading cross-border fintech for emerging markets. And that’s just the beginning...

*We charge fees for transfers on fixed exchange rate corridors (e.g., XOF, XAF).

Our Investors
Spark Capital, Canaan, Reid Hoffman, Breyer Capital (Jim Breyer), Unbound (Shravin Mittal), Wamda (Fadi Ghandour), Firstminute Capital, Slow Ventures (Sam Lessin), Helios Partners (Souleymane Ba), Crossbeam Ventures (Ali Hamed), Nikesh Arora, Samih Toukan, and many other context-specific angels

The Role

Your role will be to boost the growth of TTS in the US-Nigeria corridor. You will work to continue launching TTS within various Nigerian communities in the United States and build a comprehensive growth (customer acquisition and retention) strategy for the corridor. You will conduct customer research; execute partnerships and events; set up offline and online advertising/brand awareness campaigns; source and coordinate community ambassadors, champions and influencers; measure operational efficiency and financials for the corridor; manage CRM tools; resolve low-level customer complaints, provide CS and Product & Ops teams input into strategies to improve product quality, as well as customer experience. 

Reporting to the Nigeria Country Manager, you’ll combine great sales and marketing prowess with a data-driven test-and-learn mindset. You’ll be a creative thinker who is always looking for ways to hack growth

The role offers the chance to join a high growth startup and to have a positive impact on the communities we serve. You will be expected to have deep knowledge of, and networks into the Nigerian community, a passion to support your community, an entrepreneurial spirit, great interpersonal skills, and superb project management.

Responsibilities

• Build trust-based relationships with diaspora communities through in-person and online communications

• Conduct customer research with transfer senders on a regular basis

• Initiate, negotiate and build partnerships with community associations and organizations

• Set up offline and online advertising campaigns

• Source and lead community ambassadors, champions and influencers

• Manage agencies for Paid, Creatives, and Events

• Manage customers’ CRM

• Optimize Operations with help from Product, Ops, Eng and Support teams

• Deepdive into customer pain points and work with the different teams as well as the Country Manager to solve them

• Travel across US states to connect with and better understand the Nigerian diaspora and grow our customer base

• Dedicate part of your time to call customers and respond to messages/comments across our our owned media channels

• Work with the Country Manager to outline the growth plan for the market, including the growth strategy, monthly budget, targets, CAC, and CRM campaigns
  

Requirements

• Based in New York or New Jersey

• 4-5 years of experience in high growth-environment such as startups, marketing, fintechs

• Exceptional knowledge and networks among the Nigerian diaspora across the US 

• Strong business development/sales/marketing/analytical background

• Experience with organic and inorganic marketing activities

• Having contacts with Nigerian influencers and celebrities in the US is a plus

• Strong interpersonal and communication skills

• Passion for working with and for migrant communities

• Resourceful and has the ability to get things done. Also doing “more” with “less”

• Fluency in English and at least 1 Nigerian Language

Also you are

• Outgoing - you love speaking to people and enjoy building meaningful relationships with customers and community members across cultures

• Execution oriented - we have an “impact first” philosophy  and a lot to be done. You should be able to take an idea to implementation

• Mission-Oriented - you are passionate about working with immigrant communities and/or financial inclusion

• Flexible - you are comfortable setting your working hours to accomplish your goals, including work commitments on nights and weekends (e.g events or customer meetings)

• Organized - you have a system for how you approach your work that can keep you on track in a scrappy startup environment

• Driven - you thrive in fast-paced, target oriented environments

Taptap Values 

Impact first

Team next

Accept reality

Propose solutions

Win with grit

Be proactively candid, with yourself and others

Love the particular

Own it

Create positive energy

Maybe, even have fun

Taptap Send is an equal opportunity employer dedicated to building an inclusive and diverse workforce. All employment decisions are decided on the basis of qualifications, experience and business need. We strongly encourage applications who are members of underrepresented communities to apply.

If you require reasonable adjustments to be made during the recruitment process, please do not hesitate to let us know. Any information you provide us in this respect will only be used to accommodate your requirements.

Note: we recognize imposter syndrome is real - any candidate that does not perfectly fit every characteristic of this role is still strongly encouraged to apply.