VP of Marketing

About Us

At RepeatMD, we’re unlocking the Ageless Revolution for patients and practices. With 1.5 million users, over $1 billion in revenue generated for our clients, and $100 million in-app sales, we are redefining how aesthetic and wellness practices grow. Ranked among the Top 200 apps globally, we are on a mission to dominate the B2B2C space—connecting practices to patients at scale through our SaaS platform.

Fresh off our $50M Series A, we’re expanding into new verticals, accelerating customer acquisition, and doubling down on performance-driven marketing. We need an elite VP of Marketing with deep expertise in demand generation to build a scalable, data-driven marketing engine that acquires, nurtures, and converts both B2B (practices) and B2C (patients).

If you thrive in high-growth SaaS environments, have built demand gen functions from scratch, and understand how to drive measurable revenue impact—we want you on our team.

About the Role

As VP of Marketing, you will lead all aspects of marketing, with an emphasis on demand generation, revenue growth, and customer acquisition. You will own pipeline creation, ensuring B2B (practices) and B2C (patients) are acquiring, converting, and transacting through RepeatMD’s platform.

This role requires an operator, someone who is data-obsessed and proven in scaling marketing engines. You will build and oversee a performance-driven marketing team, integrating product marketing, growth, lifecycle marketing, and brand into one cohesive strategy.

Key Responsibilities

Demand Generation & Revenue Growth

• Own full-funnel marketing strategy for both B2B2C acquisition and retention, ensuring high practice adoption and patient activation.
• Build and scale multi-channel acquisition campaigns (paid, organic, referral, and lifecycle).
• Develop B2B demand gen programs (SEO, PPC, email, outbound, partnerships) to fuel practice adoption and expansion.
• Drive B2C demand gen initiatives (social, influencer, affiliate, referral) to activate patients within the platform.
• Optimize CAC, LTV, and conversion rates across both practice and patient acquisition funnels.

Marketing Leadership & Team Building

• Build, lead, and mentor a high-performance marketing team, with expertise in growth, product marketing, brand, and content.
• Align marketing strategy with sales, product, and customer success, ensuring unified execution.
• Establish a data-first culture, ensuring KPIs are clearly defined, tracked, and optimized.

Brand & Product Marketing

• Define and refine RepeatMD’s category positioning within MedCommerce to drive market leadership.
• Oversee product marketing, ensuring seamless feature launches, sales enablement, and messaging clarity.
• Build and scale a content strategy that fuels demand, educates practices, and nurtures patients.

Marketing Technology & Analytics

• Own and optimize the marketing tech stack (HubSpot, Salesforce, Google Analytics, attribution platforms).
• Implement marketing automation, lead scoring, and nurture workflows to drive conversion efficiency.
• Leverage data analytics and attribution modeling to inform decision-making and spend allocation.

Events & Partnerships

• Oversee RepeatMD’s event strategy, including in-person sponsorships, regional dinners, and virtual events to drive high-intent lead generation.
• Develop strategic partnerships with influencers, industry leaders, and affiliates to amplify brand reach.

Who You Are

Must-Have Experience

✅ B2B2C Growth Marketing Expertise – You’ve scaled marketing at a high-growth SaaS company that targets businesses (B2B) while also driving consumer (B2C) demand.
✅ Demand Gen Leadership – You have 10+ years of experience in demand gen, performance marketing, and revenue marketing.
✅ SaaS & Marketplace GTM Experience – You understand multi-sided marketplaces and have built acquisition strategies for both sides of the funnel.
✅ Data-Driven & Analytical – You live in dashboards, measure CAC, LTV, ROAS, pipeline velocity, and use insights to optimize and scale.
✅ Proven Revenue Impact – You’ve owned and scaled revenue-driving marketing programs with direct impact on pipeline and growth.
✅ Team Leadership – You’ve built, scaled, and managed high-performing marketing teams across growth, content, brand, and product marketing.
✅ Fast-Paced Execution – You operate with urgency, bias for action, and a test-and-learn mindset to accelerate results.

Bonus Experience

➕ Background in SAAS, Aesthetics, Telehealth, or FinTech.
➕ Experience launching category-defining brands and positioning strategies.
➕ Deep expertise in marketing automation, CRM workflows, and personalization strategies.

What We Offer

💰 Competitive Compensation – Base salary + performance-based bonus.
📈 Stock Options – Meaningful equity in a high-growth, category-defining company.
🏥 Comprehensive Benefits – Medical, dental, vision, and 401k through Justworks.
👶 Parental Leave – 12 weeks maternity, 4 weeks paternity.
🏢 NYC Hybrid Office – Work alongside a team of winners and executors driving massive impact.

Why This Role?

🔥 Build a Category-Defining Brand – Be at the forefront of MedCommerce, a $200B+ industry.
📈 Lead a Rocketship – We’re scaling fast, with huge funding, traction, and growth opportunities.
🚀 Direct Impact – Own and drive marketing programs that directly fuel RepeatMD’s revenue and dominance.
💡 Ownership & Autonomy – Work directly with RepeatMD’s CEO, setting the strategy and executing with full ownership.