Head of GI a&I

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Job Description

We are seeking a dynamic, visionary leader to join the newly formed Commercial Analytics & Insights (CA&I) organization as Head of GIBU A&I.

Leverages deep knowledge in competitive intelligence, primary and secondary data and analytics (expertise in available datasets like patient-level claims, sales, and EMR data along with customer insight research methodologies) to lead the cross-functional Gastroenterology Business Unit (GIBU) Analytics & Insights team comprising of primary market research (customer insights), competitive intelligence and strategic analytics. The role fosters insight identification and development of supportive analytics to inform strategic choices and investments for a broad portfolio of in-line and pipeline GI products. Coaches team to build insightful, creative, and continuously improving strategic deliverables to the brand, sales and market access teams, along with other key stakeholders across the GIBU.

Oversees and provides analysis regarding impacts of insights (primary and secondary research, competitive intelligence, brand and sales analytics, and partnership with forecasting and advanced analytics and data COEs) to inform forecasting assessment, prioritization of investment, and support informed decision making across the GI portfolio. Proactively identifies business questions (e.g., market trends, product performance, marketing campaign development (provider and consumer) and performance, market access analytics, sales force organization design, dynamic targeting, next best action) and determines the optimal approach to answer them through data, analytics, market research,
etc.

Brings a consultative approach to partnering with stakeholders to validate the business opportunity, develop a strategy based on analytic insights, monitor, and optimize sales and marketing tactics. Is an advisor across the commercial organization for designing effective reporting KPIs to deliver clear, accurate actionable insights with a relentless focus on accuracy. Fosters strategic customer insights and analytics to drive business decisions

How you will contribute:

• Sets strategic direction, driving analytics and leading insights generation and value proposition development for the GI Business Insights team.
• Leads, manages and continues to evolve the development of a holistic cross-functional point of view to address ad hoc cross-brand and/or cross-functional business questions that require the integration of input from marketing, sales, market access, and patient services analytics, decision science, and primary market research. Creates value by adding own and synthesizing groups’ insights into actionable outputs with insights from the results, elevating the “why” of the visual information.
• Partners with franchise leads to identify strategic priorities for the in-line and launch portfolio and craft analytics and insights plans to best meet the needs of the business. Communicates clear findings and recommends appropriate action to executive-level Franchise leadership.
• Identify, assess, and advance insights into the key internal and external factors that affect products in the BU landscape, including but not limited to: patient journey, assessment of a wide range of data sets to inform trends and opportunities, assessments to evaluate tactical plans and priorities, etc.
• Leads annual Brand Planning Situation Analysis workshops along with providing strategic input into annual franchise brand planning processes for in-line and pipeline products. Provides strategic input into the annual Global Brand Planning process which is disseminated to the LOCs for tactical execution.
• Partner with forecasting COE to provide direction for demand forecast, risks and ops.
• Partner closely with Commercial Operations, HEOR, sales force effectiveness, patient services, and managed markets teams to provide expertise and insights
• Oversee competitive intelligence activities, serving as lead partner to align findings and implications cross-functionally and globally to inform mid and long-range forecasting efforts and creation of shared data and analytics to better mine data and understand the drivers of customer behaviors.
• Provide strategic insights and analysis to ensure clear brand strategies that address unmet need along the patient journey that will provide strategic direction, identify key insights and analytics relevant to promotional excellence, allow tracking based upon driven insights, and direction for the forecasting group to develop robust forecasts for product and trade-offs with other products in the franchise.
• Ensure best practices in marketed products and launch excellence insights and analytics by serving as a thought leader, providing strategic consulting and market perspective to key business stakeholders on strategies and risks, including significant trends, competitive positioning and consumer decision making drivers based on thorough trends, segment and marketing analysis.

Minimum Requirements/Qualifications:

• Bachelor’s degree in mathematics, engineering, business, marketing analytics or a related field required with a master’s degree in business, science, engineering or advanced analytics preferred
• 10+ years’ experience in Insights & Analytics role or related positions with in-depth experience of innovating and implementing successful market research and analytics capabilities required.
•  5+ years of progressive people and project management; experience as a leader of leaders, a plus
• Ability to provide full oversight to the full spectrum of pharmaceutical analytical functions and the ability to conduct business analytics and market research across multiple therapeutic areas
• Deep expertise in pharmaceutical data sources and their application to support business decisions. Experience utilizing limited/ sub-optimal data to gain insights in specialty pharmaceutical products or orphan/ rare diseases. Ability to combine primary data sources and secondary market research insights to support sales and marketing strategies and forecasting
• Comprehension of early commercial strategy and U.S. launch expertise, sales force execution and insight gathering methodologies needed to evolve pre-launch strategy. Launch experience from I&A capabilities perspective is critical
• Deep expertise in primary market research methods, data coverage and strategy and analytics tools including appropriate patient cohort analysis and new ways to strategically leverage data and effectively utilize advanced analytics COE
• Manages budget to support GI Primary Market Research and Analytics, along with identify risks and ops for the BU and franchise P&L
• Leads a team of about 4 people leaders leading GI franchises
• Actively hires, develops, and mentors talent creating a learning organization
• Builds and maintains a learning and continuous-development environment to ensure employee engagement and growth, while identifying and rectifying poor performance
• Motivates teams to excel by leveraging personal strengths and coaching, helping to leverage areas of strength and improving in areas for development
• Travel Requirement-Occasional domestic overnight travel may be required

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location:

Boston, MA

U.S. Base Salary Range:

$208,200.00 - $327,140.00

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

Boston, MA

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Job Exempt

YesIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.