Full-Time

Senior Consultant

Analytics Implementations

Posted on 7/23/2024

Dentsu

Dentsu

10,001+ employees

Global marketing and advertising agency

Consulting
Social Impact
Entertainment

Mid, Senior

Toronto, ON, Canada

Category
Data Analysis
Data Engineering
Data & Analytics
Required Skills
Kotlin
JavaScript
Java
Marketing
Android Development
Firebase
Data Analysis
HTML/CSS
Google Analytics
Requirements
  • Bachelor's degree or equivalent
  • Google Analytics Individual Qualification OR Adobe Certified Expert: Implementation
  • Minimum 4 years on-the-job experience implementing web analytics tools such as Google Analytics or Adobe Analytics
  • Minimum 2 years' experience with web development
  • Experience with HTML, JavaScript, and web protocols
  • Minimum 4 years' experience with at least one Tag Management Solution such as Google Tag Manager, Adobe Launch or Tealium iQ
  • Comfortable presenting findings and providing training on analytics tool usage
  • Experience with tag auditing tools such as Fiddler, Charles, DataTrue, and WASP
Responsibilities
  • You will evaluate our goals from multiple business teams and develop tracking/tagging strategies to allow individuals and teams to measure success
  • You will work with our client and their agencies consulting on projects requiring web analytics platform selection, implementation, and platform remediation
  • You will install, configure, and debug web analytics services such as Google Analytics, Adobe Marketing Cloud, and others
  • You will lead a team with site tag implementation, custom rules development, and use data layer elements for analysis through best-in class Tag Management Solution platforms such as Google Tag Manager, Adobe Launch, or Tealium
  • You will lead the development of implementation documentation for client developers that details page code requirements and data layer details to support shared business analysis needs
  • You will provide oversight of quality assurance tests on tracking implementations
  • You will provide best practices consulting services to our clients in solving their web analytics platform strategy and technical needs
  • You will partner with multiple teams within our client's organization and outside the company to ensure that best practices in metrics are being exposed to our client management and core website decision makers
  • You will conduct platform training and knowledge sharing in web analytics for clients and the project team
  • You will deploy and test analytics tools in mobile apps for iOS and Android devices, especially using the Firebase SDK
  • You will work in development environments for building iOS or Android apps, including XCode and Android Studio
  • You will work with Swift, Objective-C, Kotlin, or Java programming languages in the context of mobile applications
  • You will need to be available during AST, EST, PT or CST hours as many of our clients are in the Eastern, Pacific, or Central time zones
  • You will report into the Manager, Analytics Implementations
  • You will contribute to our approach to diversity, equity and inclusion (DEI)

Dentsu International is a global marketing and advertising agency that helps brands grow by navigating the digital economy. They provide services such as consumer intelligence, digital marketing, advertising, and customer experience management, using data to understand customer behavior and preferences. Dentsu stands out from competitors with its diverse revenue model and focus on innovation and collaboration, ensuring tailored solutions for clients. The company is also committed to social impact, promoting initiatives that foster inclusivity and positive change.

Company Stage

IPO

Total Funding

$19.3M

Headquarters

Tokyo, Japan

Founded

1901

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Simplify's Take

What believers are saying

  • Dentsu's focus on AI-driven marketing solutions enhances personalized customer experiences.
  • The expansion of the metaverse offers new platforms for innovative advertising.
  • Dentsu's partnership with Santander supports global SME growth, expanding their market reach.

What critics are saying

  • Rapid AI evolution could outpace Dentsu's current capabilities, risking competitive disadvantage.
  • Data privacy regulations may increase operational costs for compliance measures.
  • Economic uncertainties could lead to reduced marketing budgets, affecting Dentsu's revenue.

What makes Dentsu unique

  • Dentsu offers comprehensive marketing solutions, including consumer intelligence and digital marketing.
  • The company is recognized as a leader in the Gartner Magic Quadrant for Digital Experience.
  • Dentsu's commitment to social impact initiatives, like Social Inclusion Week, sets it apart.

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