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Full-Time

Senior Consultant

Analytics Implementations

Confirmed live in the last 24 hours

Dentsu

Dentsu

5,001-10,000 employees

Global marketing and advertising agency

Data & Analytics
Social Impact
Consumer Goods
Gaming

Mid, Senior

Toronto, ON, Canada

Category
IT Consulting
Consulting
Required Skills
Kotlin
JavaScript
Management
Java
iOS/Swift
Marketing
Objective-C
Web Development
Android Development
Firebase
Data Analysis
HTML/CSS
Google Analytics
Requirements
  • Bachelor's degree or equivalent
  • Google Analytics Individual Qualification OR Adobe Certified Expert: Implementation
  • Minimum 4 years on-the-job experience implementing web analytics tools such as Google Analytics or Adobe Analytics
  • Minimum 2 years' experience with web development
  • Experience with HTML, JavaScript, and web protocols
  • Minimum 4 years' experience with at least one Tag Management Solution such as Google Tag Manager, Adobe Launch or Tealium iQ
  • Comfortable presenting findings and providing training on analytics tool usage
  • Experience with tag auditing tools such as Fiddler, Charles, DataTrue, and WASP
Responsibilities
  • You will evaluate our goals from multiple business teams and develop tracking/tagging strategies to allow individuals and teams to measure success
  • You will work with our client and their agencies consulting on projects requiring web analytics platform selection, implementation, and platform remediation
  • You will install, configure, and debug web analytics services such as Google Analytics, Adobe Marketing Cloud, and others
  • You will lead a team with site tag implementation, custom rules development, and use data layer elements for analysis through best-in class Tag Management Solution platforms such as Google Tag Manager, Adobe Launch, or Tealium
  • You will lead the development of implementation documentation for client developers that details page code requirements and data layer details to support shared business analysis needs
  • You will provide oversight of quality assurance tests on tracking implementations
  • You will provide best practices consulting services to our clients in solving their web analytics platform strategy and technical needs
  • You will partner with multiple teams within our client's organization and outside the company to ensure that best practices in metrics are being exposed to our client management and core website decision makers
  • You will conduct platform training and knowledge sharing in web analytics for clients and the project team
  • You will deploy and test analytics tools in mobile apps for iOS and Android devices, especially using the Firebase SDK
  • You will work in development environments for building iOS or Android apps, including XCode and Android Studio
  • You will work with Swift, Objective-C, Kotlin, or Java programming languages in the context of mobile applications
  • You will need to be available during AST, EST, PT or CST hours as many of our clients are in the Eastern, Pacific, or Central time zones
  • You will report into the Manager, Analytics Implementations
  • You will contribute to our approach to diversity, equity and inclusion (DEI)

Dentsu International is a global marketing and advertising agency that helps brands grow by navigating the digital economy. They provide services such as consumer intelligence, digital marketing, advertising, and customer experience management, using data to understand customer behavior and preferences. Dentsu stands out from competitors with its diverse revenue model and focus on innovation and collaboration, delivering tailored solutions for clients. The company is also committed to social impact, promoting initiatives that foster inclusivity and positive change.

Company Stage

M&A

Total Funding

$19.3M

Headquarters

Tokyo, Japan

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • Dentsu's strategic partnerships, like the one with Snap Inc. for AI and AR, enhance its creative capabilities and market competitiveness.
  • The expansion of leadership roles, such as Tarek Daouk's new regional CEO position, indicates strong internal growth and opportunities for career advancement.
  • Dentsu's focus on innovation, exemplified by the launch of the Innovation Lab and the Future Consumer Study, positions the company at the forefront of industry trends.

What critics are saying

  • The highly competitive marketing and advertising industry requires constant innovation to maintain market position.
  • Expanding leadership roles and regions, such as the MENAT sub-cluster, may lead to operational complexities and management challenges.

What makes Dentsu unique

  • Dentsu's comprehensive marketing solutions, including consumer intelligence and customer experience management, set it apart from competitors who may focus on narrower aspects of marketing.
  • Their commitment to social impact, such as the LGBTQ+ Pride solidarity campaign and Social Inclusion Week, distinguishes Dentsu as a socially responsible company.
  • Dentsu's global reach and diverse client base, from small businesses to large multinationals, provide a broad spectrum of industry insights and innovative solutions.